China Business Executives Survey Banking & Investment

Business Executives with insuranceBusiness Executives with insurance

89.7

92.8

CBE Phoenix Chinese viewers

% with any type of insurance

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

Type of insurance owned byType of insurance owned byBusiness ExecutivesBusiness Executives

0

10

20

30

40

50

60

70

80

90

EndowmentHealth

Accidental injurie

sLife

Umemployment

Serious-disease

Automobile

Household property

Educational

Aviation

Others

CBE

Phoenix Chinese viewers

%

Source: CTR CBES 2004; CBE who are insurance policy owners in BJ/ SH/ GZ/ SZ (306,797); Insurance policy owners who watched Phoenix Chinese in the past 7 days (40,306)

Business Executives are potential Business Executives are potential insurance clientsinsurance clients

17.4

26.6

CBE Phoenix Chinese viewers

% planned to purchase insurance in next 6 months

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

Type of insurance BusinesType of insurance Business Executives s Executives planned to purchase in the next 6 monthsplanned to purchase in the next 6 months

0

5

10

15

20

25

30

35

40

45

50

EndowmentHealth Life

Accidental injurie

s

Educational

Automobile

Serious-disease

Umployment

Household property

Aviation

Others

CBE

Phoenix Chinese viewers

%

Source: CTR CBES 2004; CBE who planned to purchase insurance in the next 6 months in BJ/ SH/ GZ/ SZ (59,591); Past 7 days Phoenix Chinese viewers who planned to purchase insurance in the next 6 months (24,929)

Business Executives with investmentBusiness Executives with investment

75.4

76.8

CBE Phoenix Chinese viewers

% made investment in past 12 months

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

Type of investment made by Business ExecutivesType of investment made by Business Executives

0

10

20

30

40

50

60

70

80

90

Fixed term

saving

Stock A in SH/ S

Z security m

arket

Lottery

Funds

Real estate

National d

ebt

Domestic stock B

Foreign currency

Others

CBE

Phoenix Chinese viewers

%

Source: CTR CBES 2004; CBE who made investment in the past 12 months in BJ/ SH/ GZ/ SZ (257,839); Investors who watched Phoenix Chinese in the past 7 days (71,930)

0 10 20 30 40 50 60 70 80

China Minsheng BankingCoporation

Guangdong DevelopmentBank

Postage savings &Remittance Bureau

Shenzhen Development Bank

Bank of Communications

China Merchants Bank

Agricultural Bank of China

Bank of China

China Construction Bank

Industrial & Commercial Bankof China

Phoenix Chinese viewers

CBE

Bank used in the past yeaBank used in the past yearr

%

Top 10 banks used

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

Visa card ownershipVisa card ownership

23.3

26.0

CBE Phoenix Chinese viewers

% own Visa card

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

21.3

34.5

25.1

22.4

4.1

7.8

19.5

20.7

28.9

32.2China Merchant

Peony (RMB)

Dragon

Great Wall

Pacific

CBE

Phoenix Chinese viewers

Type of Visa card ownedType of Visa card owned

%

Top 5 Visa card

Source: CTR CBES 2004; CBE who owned Visa card in BJ/ SH/ GZ/ SZ (79,858).Visa card owners who watched Phoenix Chinese in past 7 days (24,355)

Master card ownershipMaster card ownership

18.4

20.2

CBE Phoenix Chinese viewers

% own Master card

Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105).Watched Phoenix Chinese in past 7 days (93,673)

22.1

34.2

23.3

16.2

7.6

11.9

15.0

16.3

35.3

37.5Great Wall

Peony (RMB)

Dragon

China Merchant

Peony (International)

CBE

Phoenix Chinese viewers

Type of Master card ownedType of Master card owned

%

Top 5 Master card

Source: CTR CBES 2004; CBE who owned Master card in BJ/ SH/ GZ/ SZ (62,793).Master card owners who watched Phoenix Chinese in past 7 days (18,931)