Restaurant «Le Gourmand» in Hong KongRestaurant «Le Gourmand» in Hong Kong

Adrien Reydy MBA 2BAdrien Reydy MBA 2B

The ConceptThe Concept

A French Gastronomic Restaurant owned by a French Chef

Implemented in the district of Lan Kwai Fong in Hong Kong

A small and cozy restaurant with a capacity of 35 cutleries

It will be opened 5 days a week only for Day and Night time

Our philosophy will be discovering : «the Art of the French culinary»

A French Gastronomic Restaurant owned by a French Chef

Implemented in the district of Lan Kwai Fong in Hong Kong

A small and cozy restaurant with a capacity of 35 cutleries

It will be opened 5 days a week only for Day and Night time

Our philosophy will be discovering : «the Art of the French culinary»

Settlement ConditionsSettlement Conditions

① Setup a Hong Kong company and obtain a Certificate of Incorporation from the Hong Kong Companies Registry

② Restaurant operations should precede the application for the :

- Food and Environmental Hygiene Department's stringent 'Health Requirements’

- Buildings Department's 'Building Safety Requirements’- Fire Services Department's 'Fire Safety Requirements'

③ Obtain a General Restaurant License from the Hong Kong Food and Environmental Hygiene Department

④ Apply for additional licenses such as Alcohol, Import license

⑤ Hiring Staff

① Setup a Hong Kong company and obtain a Certificate of Incorporation from the Hong Kong Companies Registry

② Restaurant operations should precede the application for the :

- Food and Environmental Hygiene Department's stringent 'Health Requirements’

- Buildings Department's 'Building Safety Requirements’- Fire Services Department's 'Fire Safety Requirements'

③ Obtain a General Restaurant License from the Hong Kong Food and Environmental Hygiene Department

④ Apply for additional licenses such as Alcohol, Import license

⑤ Hiring Staff

Forecast in 1 Year Forecast in 1 Year

Set up a nice and cozy decoration for the restaurant that should be “a vitrine” with a French touch

Make a market analysis about our potential customers and analyze the concurrency set (30 gastronomic restaurants with )

Make a sales strategy forecast for the next 3 years

Develop a marketing strategy

Establish a financial Plan

Elaborate a competitive edge as a “Gourmet Menu”

Create a personnel Plan

Set up a nice and cozy decoration for the restaurant that should be “a vitrine” with a French touch

Make a market analysis about our potential customers and analyze the concurrency set (30 gastronomic restaurants with )

Make a sales strategy forecast for the next 3 years

Develop a marketing strategy

Establish a financial Plan

Elaborate a competitive edge as a “Gourmet Menu”

Create a personnel Plan

Forecast in 2 YearForecast in 2 Year

Get an Higher and better recognition

Adjust the menu by inventing new dishes

Sales will be increasing

Begin to generate profit

Hire more staff

Watch Out the concurrency

Adjust prices

Get an Higher and better recognition

Adjust the menu by inventing new dishes

Sales will be increasing

Begin to generate profit

Hire more staff

Watch Out the concurrency

Adjust prices

Forecast in 3 yearsForecast in 3 years

Restaurant will be well known

Generate more and more profits

Suggest to develop the concept to another city

Create events such as cooking lessons and wine testing

Staying innovated toward the concurrency

Spread the image of French gastronomy

Restaurant will be well known

Generate more and more profits

Suggest to develop the concept to another city

Create events such as cooking lessons and wine testing

Staying innovated toward the concurrency

Spread the image of French gastronomy

ConclusionConclusion

French gastronomy is well known all over the world,

China and particular Hong Kong have an important development with a lot of potential customers,

More and more people are rich there and like the western traditions and habits. It is the easiest way for discovering the French food and beverage culture to Chinese or international people,

Great chance to succeed and to be well known as the mecca of French gastronomy and being developed in other part of the country and China.

French gastronomy is well known all over the world,

China and particular Hong Kong have an important development with a lot of potential customers,

More and more people are rich there and like the western traditions and habits. It is the easiest way for discovering the French food and beverage culture to Chinese or international people,

Great chance to succeed and to be well known as the mecca of French gastronomy and being developed in other part of the country and China.