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CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 PUBLICATION DATE: NOVEMBER 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS
PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
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China B2C E-Commerce Sales Forecasts: 2016 to 2020
Market Report
B2C E-Commerce
N/A
China
English
PDF & PowerPoint
33
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Global Site License:
€ 450 (exc. VAT)
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is China’s online retail market projected to be in 2020 according to different sources?
What is the prediction for China’s share of global E-Commerce sales in 2016 and in 2020?
How large is the contribution of B2C to overall retail E-Commerce in China?
What are the forecasts for M-Commerce sales in China?
Who are the top 10 B2C E-Commerce market players in China in 2016?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
CHINA’S SHARE OF GLOBAL ONLINE RETAIL WILL INCREASE DUE TO
RAPID SALES GROWTH THROUGH 2020
Online retail sales in China are projected to expand at a rate of at least +20% over the
next four years, according to various sources cited in the new report by yStats.com. As a
result of this rapid growth, the online share of total retail sales, already above the 10
percentage point mark, could mount new heights, and China’s share of global E-Commerce
sales is likely to continue rising.
B2C E-Commerce is expected to make a major contribution to this growth. According
to various sources, B2C’s share in China’s online retail sales has been on the rise over the
past few years and is now accounting for more than 50% of the total, whereas the share of
C2C has declined. Another important prediction cited in the yStats.com report concerns the
growth of M-Commerce in China: within the next few years, mobile shopping could account
for nearly three quarters of all online sales.
Among the major beneficiaries of China’s current and future E-Commerce sales
growth are the country’s largest online retailers and marketplaces. Alibaba Group’s
Tmall.com marketplace is an established market leader of the B2C E-Commerce segment,
followed by JD.com, the largest in direct-to-consumer retail online sales.
CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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MANAGEMENT SUMMARY
MARKET OVERVIEW AND INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, November 2016
Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. China, in %, 2016f & 2020f
CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. China, in %, by Minimum and Maximum
CAGR Forecast, 2015 - 2020f
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, December 2015 & June 2016
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015
M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates,
2014 – 2020f
Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016
OVERVIEW OF SALES AND SHARES FORECASTS
Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, by Eight Comparative Estimates, 2014 – 2020f, and
CAGR, in %, 2015 – 2020f
B2C E-Commerce’s Share of Total Retail E-Commerce Sales (incl. B2C and C2C), by Three Comparative Estimates,
in %, 2014 & 2015
Retail E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 - 2020f
SALE FORECASTS
Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, 2014 & 2020f, and CAGR, in %, 2014 – 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in CNY trillion, and Year-on-Year Change, in %, 2014 – 2018f
B2C E-Commerce Sales, in CNY trillion, and Year-on-Year Change, in %, 2014 – 2018f
Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, and Year-on-Year Change, in %, 2014 – 2018f
Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, 2014 – 2016f
CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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TABLE OF CONTENTS
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CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT Report Coverage
This report covers the forecasts for retail E-Commerce sales in
China. The report is based purely on secondary market research and does
not contain any sales forecasts produced by the report publisher.
The forecasts cited in this report were produced by various
reputable sources and differ in definition, methodology and the time
period referenced. The sources may refer to B2C E-Commerce sales as
online retail sales, Internet retailing sales, E-Commerce sales or online
shopping/online retail GMV. Most of the sources include both B2C and
C2C sales in their sales definitions, as is also stated on the respective
subtitles. To distinguish the share of B2C E-Commerce, a chart was
included showing an estimate for B2C E-Commerce’s share of total retail
E-Commerce sales in China in 2014 and in 2015. Furthermore, one of the
sources published a forecast for pure B2C E-Commerce sales, which is
also included in this report. The majority of original sources excluded
travel and/or other services from their definition and included M-
Commerce sales.
Most of the forecasts were published within the previous 12
months. Report Structure
The report starts with an Overview and International
Comparisons chapter. It opens with a qualitative overview of the B2C E-
Commerce market in China (a text chart). The country’s share of global E-
Commerce sales in 2016 and 2020 is revealed, and the country’s minimum
and maximum E-Commerce CAGR forecasts are compared to other top
markets worldwide. Next, some key market characteristics, including
online shopper penetration, top product categories purchased online, top
B2C E-Commerce market players and M-Commerce sales forecasts are
provided.
The next chapter contains an overview of all sales forecasts
included for this country summarized in one table, with a year span 2014
through 2020. Not all the years were covered by each of the sources. Within
this table, the forecasts that contain the years 2015 and 2020 are presented
first and ranked by CAGR in 2015 through 2020. All other forecasts are
ranked so that the most far reaching forecasts in terms of years covered
are presented first. If forecasts from several sources end with the same
year, they are ranked by sales volume predicted for this year. Besides the
sales volumes, the table also includes the names of the respective sources,
definitions where available and CAGR if available for the years 2015
through 2020.
A summary of forecasts regarding the E-Commerce share of
retail sales is presented next, with a year span 2014 to 2020. Not all the
years were covered by each of the sources.
The last chapter contains charts with individual sales forecasts
from the summary table. The sales values shown on the chart are in the
currency as used by the source, while in the overview table the original
values might have been converted to another currency for consistency. The
conversion rates used in the action titles and summary tables refer to the
average rate for 12 months to the 1st of November, 2016. If the source
reported year-on-year growth rates or CAGR, these numbers were included
as in the source; where no growth numbers were available in the source,
they were calculated from the provided sales values.
CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020 November 2016 € 1,950
Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950
Trends in Worldwide Internet Retail 2016 July 2016 € 1,450
Online Retail in Emerging Markets 2016 June 2016 € 3,450
Global B2C E-Commerce Market 2016 June 2016 € 4,950
BRIC B2C E-Commerce Market 2016 March 2016 € 1,950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
China B2C E-Commerce Market 2015 September 2015 € 950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
Central Asia and Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
North America B2C E-Commerce Market 2015 November 2015 € 950
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Frau and Security in Global Online Payment October 2016 € 950
Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950
Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950
Asia-Pacific Online Payment Methods: First Half 2016 September 2016 € 750
Global Online Payment Methods: First Half 2016 September 2016 € 1,950
Global Online Marketplaces 2016 November 2016 € 450
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CHINA B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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