Chimi-Changa's

Chimi-Changa’s was a taco truck trying to enter the fast food market and needed a corporate identity and a branding strategy.

The target market decided upon was males ages 18-24. The major component in this campaign is a “mascot”, the changa man. All copy is meant to be spoken in his voice, with a slight Mexican accent.

Copywriter: Nina Altadonna

large space print ad

small space print ad

billboards

bus shelter ads

actual truck

Why jump on the Changa chain?

You’re the bossWe know you’ve always wanted to be the big-kahuna! Now’s your chance—Changa style! Become a part of the Chimi-Changa family and create a successful, growing cash business that lets you build your own fortune! Owning a Changa

Instead you’re guaranteed a great window view and front row parking.

Work when you wantFull-time, part-time, at Changa’s it’s your time! Your income starts as soon as your engine does. Chimi-Changa’s is targeting a new generation of hungry customers on and off the street. We’re hitting them hard with great food that’s fresh, fast and on wheels.

Anyone can ChangaWe know you have some Changa in you, regardless of who you are! Whether you’re retired, raising a family, degree-less or simply unable to make a good taco Chimi-Changa’s doesn’t mind! We’ll teach you what you need to know and support you and your truck as if it were our own.

It’s your money! Chimi-Changa’s offers endless opportunities

only limited to the number of trucks you want to operate. Truck vending requires no overhead and few employees (if any). It’s your money, your truck, your success.

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What on earth is a Chimichanga? !

If you must know, it’s a deep-fried burrito dish perfectly prepared with a choice of meat, veggies and zesty spices. It is then rolled, wrapped and served with love — ready to be covered in cheese and enjoyed.

A “Chimi-Changa’s” is a traveling kitchen of Mexican-styled food cooking up delectable dishes, including chimichanga’s, at your convenience and on you’re street. The original chain of Changa’s began in 2009 by Martina and Julian Herrera, who have been spreading Changa-fever wherever their wheels take them.

Chimi-Changa’s promises freshness with every bite and quality service with every mile.

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Although we have wheels, Chimi-changa’s enjoys a break too. Therefore

Sunday – Wednesday Location:1234 Abbot StreetEast Lansing, MI 48823

Thursday – Saturday Location:The steering wheel is in your hands!

VOTE for our weekend locations here and Changa’s will come to you! Also, follow us on Twitter or FB to get up-to-date locations and Changa news.

202010 C010 101001

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of the Changa-man with a room full of children?

CHANGA WITH CHILDREN

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Can’t Get Enough

Need an Answer?Wanna be a Changa-teer?

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Chimi-Cha-What? What’s Goin’ On?

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send ‘em to me!

Your eyes are like the stars, both so close and so far from my heart.

SOStart Your Own us Your Owu

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Chimi-Changa's