CHILL-OUT PARTy SHOWopens WATCHES & JEWELLERy NEW

WEDNESDAY 15 MAYTFWA ASIA PACIFIC ConFerenCe & exhIbITIon 2013

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04Chill-out Party

20Show opensComprehensive news from the exhibition floor

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watCheS & Jewellery

New aNd returNiNg exhibitors

Special feature inside

Last night at the Mandarin Oriental

Discover the freshest brands

Sponsored by:

www.scorpioworldwide.com

We look forwardto seeing you -Stand N20

IntroductIon

the Perfect MarketIng MIx

I am delighted to be penning my first TFWA Daily welcome message as Vice-President Marketing – and it certainly has been a challenging start with our enforced move to the Marina Bay Sands Expo and Conven-tion Center. However, here we are and I am sure you will agree with me that this venue really does come up to expectations.

Our assurance to you, as the Marketing Department, is to provide all participants with the tools needed to make the very best of the opportunities available – before, during and after all TFWA events. This is an ever-developing exercise, particularly in this fast changing techno-logical world.This year at TFWA Asia Pacific Conference & Exhibition we have more brands than ever present – 253 exhibitors in all – with a mix of categories that reflects the industry in general. Fragrances head the breakdown at 23.69%, followed by wine & spirits at 17.27%, fashion at 16.87%,

jewellery at 14.46% and confectionery at 13.25%. Gifts/electronics and tobacco both now account for 6.83% and we are delighted to also have 0.8% press compa-nies exhibiting at the event.It’s an excellent mix and includes new and returning companies such as L’Oréal Luxe Travel Retail Asia Pacific, Breo, Diageo, Brown Forman, Clarins Group, Paul & Shark, Safilo, and Samsonite – all of whom we are most pleased to welcome.I am also very pleased to announce that the ONE2ONE meeting service managed by the Marketing team looks like being more successful than ever this year, with increasing requests a clear testimony to the success of this unique format.This service, introduced by TFWA free of charge six years ago, allows exhibitors to meet with airlines and airport authorities in the privacy of special meeting rooms. It provides an excellent added value for exhibitors and is of a huge help for the newcomers to our fast-moving business. Last year in Singapore, the number of meetings arranged reached 366, up +21%

on the previous year’s figure of 302. As meetings are both pre-organised and requested onsite we are unable to give a final figure at this time… but we are very hopeful that the figures will speak for themselves.For everyone, this is a busy week and being unfamiliar with the Marina Bay Sands facilities, I am confident that the various technological tools provided such as the touch-screen information services within the hall and smartphone apps, have been helpful.These work alongside our online services such as the TFWA Product Showcase, which provides a superb platform for exhibiting brands to preview new products. This year more brands than ever have uploaded product details, so it can definitely be called a success!Our press photo service is also working well and much appreciated by the press.

As sometimes happens, a problem can turn into an opportunity. The new TFWA Asia Pacific Bar, with its beauti-ful terrace, is an example of this and has allowed us all to wind down and network with our colleagues after a busy day. All our other much-appre-ciated social events have remained unchanged and, after a wonderful Welcoming Cocktail at Raffles last Sunday, I would love to see most of you at tonight’s Singapore Swing Party at the historic Alkaff Mansion.Thanks to all our sponsors for this week’s social events, the TFWA Asia Pacific Bar and, of course, the well-subscribed Golf tournament last weekend. We really do appreciate your support.It only remains for me to hope that you have all had a brilliant week so far. A complete review of this week will be on the TFWA website shortly and will bring together all the highlights of another successful event.Very best wishes from all of us on the Marketing team. Please do not hesitate to contact us at [email protected]. Any ideas or comments will be most welcome.And finally… if you haven’t already, don’t forget to join the TFWA Group on LinkedIn.

Carla GuiducciVice-President Marketing, TFWA

Thanks To all our sponsors for This week’s social evenTs, The Tfwa asia pacific Bar and, of course, The well-suBscriBed Golf TournamenT lasT weekend. we really do appreciaTe your supporT.

This year aT Tfwa asia pacific conference & exhiBiTion we have more Brands Than ever presenT – 253 exhiBiTors in all – wiTh a mix of caTeGories ThaT reflecTs The indusTry in General.

free wifiConnect to: TFWA AP 2013

tfWa LInkedIn grouPTFWA has launched a LinkedIn Group, which is an ideal place to go for the latest news on TFWA Asia Pacific Conference & Exhibition. Join the TFWA Group.

MBS reSTAurAnT SPeciAl oFFerSTFWA Asia Pacific Conference & Exhibition delegates

can enjoy special offers at four restaurants located in

the Marina Bay Sands:

Guy SAvoySpecial TGV 60-minute lunch menu at $55++

PizzeriA MozzAExclusively for TFWA delegates: Complimentary Italian

soda with every pizza.

The MoluccAS rooM15% discount off a la carte food & drinks

PunjAB Grill10% off a la carte food & drinks

Terms & Conditions:• Valid for lunch & dinner

• Valid on all a la carte food & drink

• Discount is not valid with any other promotions,

discounts, offers, vouchers or set menus

• Offer valid from 12 May 2013 to 16 May 2013

• Guests must call for a reservation and state TFWA

Asia Pacific Conference

• Guests would be requested to show their event badge/entry ticket when they request the bill.

tFwa ProduCt showcaseThe TFWA Product Showcase provides a dedicated online service for exhibitors to present their products in advance of TFWA Asia Pacific Conference & Exhibition. Visit www.tfwaproductshowcase.com to find the latest product news from many of the excit-ing brands that will be on show in Singapore.

Exhibiting companies across all product categories have already uploaded product information and photos to the website, where visitors can search for products by brand, company or product sector.

Scan this code to visit the TFWA Product Showcase:

TFWA DAILY – 3www.tfwa.com

Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 welcome message

03 Bo Keller, General Manager, Greater China, Jacobsens Bakery; Jan Jacobsen, Managing Director, Jacobsens Bakery; and Shibu Thomas, Assistant General Manager, Sweet Garden.

04 Michaël Elbaz, Le Roi Salomon; Stéphane Lawyee, General Manager, Korloff Parfums; Hervé de Bernis, Agent, Pal Zileri; and Mike Agay, Le Sultane de Saba.

01 Anita Sharma, Sales, VAG Distribution – Parfums Leonard Paris; Martin Schneider, Head of Export, Lateltin; and Sandro Vetterli, CEO, Lateltin.

02 Nicolas Piquereau, Managing Director, Clarins; Nadia Skouri, Managing Director, Coty Beauty Inflight (necklace: Appartement a Louer); and Frédéric Garcia-Pelayo, Managing Director, Interparfums and Vice-President Finance, TFWA.

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05 Paolo Marconato, Managing Director, IMOS; Maura Marciante, Export Department Coordinator, Zonin SpA; and Javy Wong, Travel Retail, Asia Pacific, Desigual.

06 Lancaster’s Émilie Compagnon, Area Export Manager, and Elsa Pagés, Sales Manager.

07 Sebastien Ducrot, Managing Director, UCT (Asia); Eluire Collet; and Jean-François Collet, Carioca.

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4 – TFWA DAILY www.tfwa.com

chill-out party Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

chill- out PartyGuests enjoyed a playground theme at last night’s Chill-Out Party, which was held at the Mandarin

Oriental Hotel poolside. The variety of popular games included pinball, pool, darts and table football.


Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 chill-out party

The 2013 DFNI Awards for travel-retail excellence in Asia/Pacific took place last night.

the WInnersASIA/PACIFIC TrAVEl rETAIlEr oF THE yEAr

Nuance Watson Asia

MIDDlE EAST TrAVEl rETAIlEr oF THE yEAr Dubai Duty Free

AIrPorT TrAVEl rETAIlEr oF THE yEAr In ASIA/PACIFIC Nuance Watson (Singapore), a member of Nuance Watson Asia –

Singapore Changi Airport

InFlIGHT TrAVEl rETAIlEr oF THE yEAr In ASIA/PACIFICKorean Air

CruISE/FErry TrAVEl rETAIlEr oF THE yEAr In ASIA/PACIFICStarboard Cruise Services

BEST rETAIlEr oPErATInG only In THEIr oWn CounTry In ASIA/PACIFIC

Ever Rich Duty Free Shop – Taiwan Taoyuan International Airport

BEST nEW SHoP oPEnInG In ASIA/PACIFICVictoria’s Secret, Singapore Changi Airport Terminal 1

ASIA/PACIFIC SuPPlIEr oF THE yEAr SK-II

MoST InnoVATIVE nEW ProDuCT (InTroDuCED In your ouTlETS SInCE APrIl 2012)

Stempower by SK-II

AIrPorT AuTHorITy WITH THE MoST SuPPorTIVE APProACH To TrAVEl-rETAIlChangi Airport Group

BEST WEBSITE SErVInG THE ASIA / PACIFIC TrAVEllInG ConSuMEr Korean Air – www.cyberskyshop.com

dfnI aWards

Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

BAGSCome and experience

Oilily at G15

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/oililyworld

B E L G I A NC R A F T S M A N S H I P

NO TWO TRUFFLES ARE THE SAMEAvailable soon!

Duc d’O presents: “Untamed Delicacy” – A new breakthrough brand positioning

and striking new packaging.

Visit us at stand C32 to find out what the complete restyled Duc d’O range can mean for your chocolate sales.

Tfwa asia pacific Barsocial

evenTs

The Singapore Swing Party is always a highlight of the week. This year guests will be transported back to the roaring twenties for a night of dining, dancing, jazz and casino entertainment at one of Singapore’s most spectacular venues. The historic Alkaff Mansion provides a sumptuous setting, looking out over its 19-hectare park.

By invitation onlyDress code: Smart CasualA shuttle service will operate from all major hotels

Tonight, 19:30, Alkaff Mansion

SINGAPORE

WEDNESDAY 15 MAY ALKAFF MANSION19.30

tfWa asIa PacIfIc BarToday, 18:00-19:30

The TFWA Asia Pacific Bar is

perfect for informal meetings

or a break from the exhibition

floor. This year it features an

outdoor terrace, which has

been extremely popular.

Delegates can conclude their

day with complimentary

drinks from 18:00.

Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 social programme

SigN languageThe watches and jewellery sector panders to many differing international identities. But adornments will always be indicators of wealth, love, lifestyle or fine taste. Jessica Mason identifies timepieces and jewellery that offer up symbolic statements.

Appealing to a global marketplace is no easy task. It can be hard to identify which of the latest trends will be best suited for dramatically different locations based on lifestyle, culture and, indeed, preference.

But fear not, here is a handy guide to the biggest styles hitting the global travel retail scene, as well as a few words of wisdom from the brand-owners already successfully operating within it.“Customers live in many worlds everyday – the workplace, their hangouts, their homes, sporting arenas and holiday spots, to name a few. Each world has its own unwritten dress code,” said Abhijeet Tiwary, Spokesperson, Titan Watches (Stand B8).This assertion identifies an issue that the global travel retail industry has tackled for some time – that there is no one-size-fits-all approach to purchasing watches and jewellery. But with an eye on cultural and regional differences in trend, tradition and preference, there are ways to make savvy stocking decisions.“It is critical for a brand to understand and identify cultural differences and develop

products accordingly,” commented Lamayra Hanley-Evans, Spokesperson at Tateossian (Stand G32). “This means, for example, bigger cufflinks for the USA compared to the more discreet designs for Europe.”David Butler, Head of International Sales, Clogau (Stand C2), added that there are ways of appropriating items

to international markets. “We don’t change our brand for different identi-ties, but we will adapt the design to the physical requirements of a region,” he said. “A perfect example in Asia would be smaller sized pendants and shorter chains. We sometimes adapt a style to add a regional element as an exclusive piece, but this is a rarity.”Titan Watches has ranges that are mindful of suiting elements of cultural attire within certain regions. For instance, its Raga products find great resonance among women looking for delicate, ornate, feminine products across Asia that help them complement their traditional ensembles.Interestingly, the younger the consumer, the fewer differentiations there are in trends, which could in some small way be down to the fact that it’s not until their teens that children begin to discover and carve out their own identities most fully.Over at Jacques Farel (Stand A23), Joanne Froidevaux Nixon, Director of Market-ing and Sales, agrees: “Children’s most popular themes are thankfully interna-tional; be it football, pirates, hearts or flowers and butterflies, the same themes

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01 Every Philip Stein watch contains a Natural Frequency Technology disk. While each person may experience different results, many customers have reported a feeling of increased relaxation and overall improved well-being.

02 Breo’s Hippie Chic capitalises on the hippie/BoHo ‘stacking’ trend. The collection is defined by a real leather bracelet with an antique-look watch face in various styles and is adorned with metal charms and decorations.

03 Pica LéLa is showcasing the new Daynight Collection, which reflects a modern lifestyle, high fashion and a touch of elegance.

04 The trend prevalent within the Lambretta watch collections is retro appeal, in particular within its Cielo range.


Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 watches & jewellery

Timeless Desires. Lambretta Watches are modern fashion accessories with

a retro twist. Our watch collection is clearly inspired by the look, design and

spirit of Lambretta scooters of the 50’s and 60’s. Capturing that feeling of

freedom, fun and independence that riding a scooter makes you feel. When

you wear Lambretta, you can be sure that you have an unique and stylish watch

for every mood and occasion, communicating attitude and happiness!

Fashionizing the World of Watches! With in-house design and own production, we specialize in interpreting famous brands such as Lambretta,

Poseidon and Panos Emporio into watch collections that stand out. Our new unique brand Velox completes

the portfolio. Capella is a strong global supplier with stocks in the US, Sweden, Dubai and Hong Kong.

Iconic Beach Elegance. The Panos Emporio Watch collection is a collaboration

with Scandinavia’s leading beachwear brand now celebrating 25 years. The

watches are elegant fashion accessories built for the ocean. Inspired by the

light of the Mediterranean sea and it’s magic surroundings, this contemporary

collection communicates simplicity. For a chic sophisticated look at the beach

we offer classic colours as well as some more luxurious and bold combinations.

Inspired by Xperience. The Velox brand is a result from years of experience

within the watch industry. Velox was created as a vessel to find new ways

to reinvent the classic watch segments with a new breed of watch design.

The design has an expression of futuristic simplicity with a Scandinavian

touch Reducing elements to the bear essentials while accentuate design

characteristics; we aim to make the most of the Velox experience.

Above and Below. The dive… the true escape and the ultimate sensation

of being. These watches are a contemporary and fashionable interpretation

of what a divers watch should look like in the 21st century. This is what

divers wear, above and below, making Poseidon a lifestyle brand for explorers.

Enjoy the experience.

Come and see our new range of watch brands at stand H30

often prove to be bestsellers in all parts of the world.”Meanwhile, Maggie Zhang, Business Development Manager for Wellington Jeweller (Stand H14) stated that having “a core range of classic fashion collec-tions that are released worldwide and are suitable for customers from every part of the world” is important. “We also create selected collections targeted at the fashion trend of specific regions. These are always at the forefront of the different and ever-changing fashion needs,” she added.But not all companies take the same view. Instead, Titan Watches’ Tiwary is certain that targeting identities, not nationali-ties or regions is the way forward. “Our consumer understanding shows that consumers are more alike when clustered

by their outlook, rather than national-ity. Thus, young professionals across countries will have similar perspectives – much different from mature business-persons in their own country. Attitude is a stronger defining dimension than geogra-phy – and an attitude is what we target,” said Tiwary.

verSATile ProducTSBut how can the watches and jewellery categories be so many things to so many different people, all travelling to different destinations and encountering lifestyle situations that call for adornments that are appropriate for each location? It’s tricky and consumers need something that’s adaptable or versatile enough to meet needs. “Whether you’re driving

cross-country or across town, road trips call for adventure-ready accessories that can go from playing DJ in the passenger seat to exploring sights on foot,” explained Olivia Pasquali, Spokesperson at Misaki (Stand J20). “Misaki’s Summer Road Trip collection offers an array of jewels, so you can change your look at the drop of a hat to suit your location. Each piece is composed of evocative materials and colours that will allow you to express yourself, the way you feel and who you are.”One brand that has really brought varia-tion to the forefront of travel retail is ICE SA (Stand F10), whose eponymous brand of eye-catching watches, available in a broad range of colours, kicked off a trend for mixing and matching adorn-ments to outfits. “Since its inception in December 2006, the Ice-Watch timepieces have managed to breathe a fresh wind of change into the watch-making world. By devising colourful, chic, elegant yet accessible timepieces in a packaging with an innovative design, and creating a range of collections, we have succeeded in translating the latest styles to suit every-one’s tastes,” commented Camille Deru, Communication Department, ICE SA.But it’s tapping into identifying everyone’s tastes that is the hard part. So, let’s break down the trends in timepieces and jewel-lery into two categories: ‘Showing others who you are’ and ‘Showing others what you have’. Within these trends are several sub-trends.

Trend: ShoWinG oTherS Who you AreOne of these is a slight bohemian trend identified in collections such as Breo’s Hippie Chic, which Alison Fishwick, Global Travel Retail Sales Manager at Breo (Stand H29), explained capitalises on the hippie/BoHo ‘stacking’ trend. The

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05 The Tateossian Rare Stones collection comprises of unique one of a kind pieces – the epitome of luxury. For those looking for a romantic touch, there are the silver pieces; and for aspirational value, there are the signature Gear and Mechanical movement cufflinks.

06 ICE SA is presenting its brand of eye-catching watches, which is available in a broad range of colours.

07 Gerzon Duty Free is showcasing the Antica Murrina ‘Crazy Heart’ necklace. Antica Murrina jewellery combines the traditional craftsmanship of mosaic glass art with modern and elegant Italian design.

www.tfwa.com

watches & jewellery Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

My Story, My Design

TRAVELING JUST GOT A LITTLE MORE CHARMINGDiscover our beautiful new PANDORA travel charms.Express your story and create your design at PANDORA.NET

My passion

My first time in Sydney

Weekend in Paris with my sweetheart

collection is defined by a real leather bracelet with an antique-look watch face in various styles and is adorned with metal charms and decorations.Anders Dahlgren, Chairman, Lambretta Watches, Capella Industries AB (Stand H30), stated: “Today, timepieces are more than a tool for timekeeping, they are a fashion statement.” The trend prevalent within the Lambretta watch collections is retro appeal, in particular within its Cielo range. “Combining elegance and afford-ability, and adding a twist of the glamor-ous 60s and the glorious days of the Lambretta scooters, Cielo has maintained the number one spot in the air for more than six months,” said Dahlgren. “These 60s inspired glamorous accessories are a fun retro twist to any outfit. They are available with three different dotted and three striped patterns on the dial and leather strap.”This moves us on to our next watch and jewellery trend – passion and love. “The Ice-Love collection features a heart in its centre and expresses love,” said Deru.And it’s fair to say that, when it comes to personal jewellery too, one of the reasons why ranges like Pandora are so popular is because they give women around the world a chance to tell their unique story. “We see that many of our charms that symbolise love are among our bestsellers,” commented Maria Hojgaard, Marketing Manager, Group Export for Pandora (Stand E20).Meanwhile, Vivianne Vernimmen, Market-ing Communications, Gerzon Duty Free (Stand G14), explained that Antica Murrina

certainly embraces themes such as that of love. “This is displayed in the new inflight collection, which features the ‘Crazy Heart’ necklace,” she said.Consumers are also beginning to look into how a watch or piece of jewellery may contain other properties that could help their health or wellbeing. Valerie Ong, Marketing Executive for Philip Stein (Stand N18), said: “We believe that everyone, regardless of race or national identity, should experience the luxury of true well-being. In addition, there are many man-made and harmful frequen-cies in our world today, which have more or less affected our health in one way or another. This is present in all societies and countries of the world, hence we believe that our product would be able to assist the wearer to reset the body to its ideal frequency and live a more balanced life.”Indeed, Philip Stein is not only a watch, or a piece of jewellery as such, but more a well-being accessory on the wrist. “Our main product feature and unique selling point, namely the natural frequency technology inside our accessories, speaks to everybody,” added Ong.Also tapping into this trend is Breo, which is launching an increased strength Tourmaline sports watch called Breo Energy, which releases negative ions that are said to have health benefits and energy properties.Commenting on the adventure and travel trend, Lambretta Watches Dahlgren, said: “The Octane range appeals to men who want to make a bold impression and who

lead active lifestyles, whether in Singa-pore or in the Philippines.”Meanwhile, over at Scorpio Worldwide (Stand N20) different brands have different themes, according to Richard Kennedy, Sales and Marketing Director. “Aviator, for example, takes the passion and love of flight, travel and adventure as its theme,” he said, adding that Scorpio’s new Sturmanskie brand is synonymous with space flight, since it has a replica of the watch worn by the first astronaut in space back in 1961 – Yuri Gagarin – so again the theme is travel/adventure/pioneering.

For the conscientious and charitable consumer, there also sits another trend within the self-expression one of showing others who they are. Over at Misaki, its Shark watch collection, inspired by the graceful silhouette of the shark, earmarks the stylistic timepiece as one that will identify the wearer as a virtuous person, as sales support the Prince Albert II of Monaco Foundation. “We are proud to donate a portion of total sales of our Shark watches to support the founda-tion’s actions for marine life protection,” commented Pasquali.This brings us onto our second larger

ANDErS DAhlgrEN“comBininG eleGance and affordaBiliTy, and addinG a TwisT of The Glamorous 60s and The Glorious days of The lamBreTTa scooTers, cielo has mainTained The numBer one spoT in The air for more Than six monThs.”

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watches & jewellery Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

CHANGE. YOU CAN.

facebook.com/ice.watchwww.ice-watch.com BOOTH F10

2013-03-27- TFWA - singapore.indd 2 28/03/2013 11:43:34

trend within watches and jewellery – the fact that certain items can offer up status links. This means that, essentially, consumers can make a brand or design choice as a way of wearing their success. By doing this, they are showing others what they can afford, what they have and symbolically be identified as aspirational people. For instance, over at Titan, Tiwary identifies that its Classique Collection for Men includes contemporary, classy designs that are understated yet make a strong impression in the workplace.Gerzon Duty Free makes the luxurious attainable. For its Guess brand, the latest

collection frequently features heart-shaped charms with an engraved Guess logo and/or crystals. “The positioning is fashionable and affordable luxury,” said Vernimmen. Another of Gerzon’s brands, Antica Murrina, is renowned for its iconic glass jewellery designs, which combine the traditional craftsmanship of mosaic glasswork art with modern, elegant Italian design.

Trend: ShoWinG oTherS WhAT you hAveThe first sub-trend within this status-showcasing trend is the desire for making links between traditional processes,

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08 Escale Holding is presenting Thea – the latest timepiece from Versace. It is described as “iconic and exclusive, eclectic and versatile”.

09 Clogau has become known for creating unique handcrafted jewellery of the highest quality and originality, using the natural beauty of Wales and an esteemed Royal association, as design inspiration.

10 Pandora’s new collection of travel charms is inspired by a globetrotter’s romantic journeys to faraway lands. Beautifully detailed and crafted from sterling silver, the dangle charms depict iconic landmarks from major world cities.

11 Scorpio’s new Sturmanskie brand is synonymous with space flight and includes a replica of the watch worn by the first astronaut in space back in 1961 – Yuri Gagarin.

www.tfwa.com


heritage, and links such as royalty, to add an element of auspicious resonance to pieces.Clogau is at the centre of this trend and has great international appeal. “Our brand is somewhat unique in that it comes with a great story involving royalty and a tradi-tion that dates back 100 years. This story has resonance in Asia with its long history of traditions and links to royal families,” said Butler. “By adding a touch of rare Welsh gold to every piece we make, we immediately add an element luxury our jewellery. The association with the Royal family gives our jewellery an extra special difference that I think people appreciate.”The second trend within the trend is discernment and understatement. This, in some cases, can show that being stylish is not all about being ostentatious. In fact, the discernment trend often encompasses slimline designs that don’t cry out for attention, but are so well designed that they achieve it anyway.Titan’s collection – ‘The Edge’ – is, accord-ing to Tiwary, “the slimmest watch in the universe”. “The Edge appeals to the refined, discerning person who appreci-ates precision and craftsmanship – from Malaysia to Bahrain,” added Tiwary.Other slimline designs can be seen among jewellery styles too, which shows the trend is alive across the board. “New for 2013 is the Hot Diamonds watch collection, featuring sleek and contemporary styles for women,” said Scorpio’s Kennedy, revealing that “initially the watches will be available in four styles with new models being launched very soon”.At the other end of the scale, and the antithesis of understated design, is the plethora of eye-catching conversation starters among the watch and jewellery categories. Titan’s Purple collection is all about “breaking convention by bold, yet contemporary design statements,” explained Tiwary. To achieve this, the watch collection is a wide range that uses colour, crystals, and exciting shapes and look. “Whether on a casual outing, or at the workplace, a Purple is bound to start a

conversation,” added Tiwary.Another conversation-starter is Toscow’s (Stand J28) La Vie en Rose jewellery collection. “Toscow believes La Vie en Rose is designed to subtly draw atten-tion and be the talking point wherever it travels,” said Carmen Loh, Spokesperson at Toscow.Breo is also launching Breo Twilight, which gives Breo watches a more premium feel by incorporating Swarovski Elements and black highlights. “We believe this will take Breo to a wider audience and is particularly suitable for the Asian market,” commented Fishwick.While standing out is often of primary importance for those looking at boosting their status, what could do that better than brandishing high fashion items by well-known designers. “Vivienne Westwood watches are clearly themed on high fashion and the lifestyle associated with this great British designer,” said Kennedy, who sells these via Scorpio Worldwide.Also available through Scorpio is the company’s Pierre Cardin collections, which resonate with the consumer’s need for an identifiable name within fashion circles. “Singapore sees the Asia launch of the latest collections for this elegant, fashionable and versatile range of jewel-lery and gift sets, including bracelets, necklaces, earrings and watches. Designed for impulse purchase with great affordability, both inflight and travel retail assortments are available, the latter offered with floor fixtures and countertop display units. All pieces are hypoaller-genic and nickel release compliant and come in sophisticated, modern packaging, which is perfect for airlines and ground stores,” explained Kennedy.Meanwhile, Sophie Feniet, Spokesperson at Appartement a Louer (Stand J02), commented: “Already present on local Asian markets, Eric Lopez enjoys the very personalised approach he takes with each Asian client and positions Appartement a Louer as a luxury fashion brand.”

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Caroline Cheung, Director, Escale Holding (Stand K8), explained that the new timepiece offering from Versace is “iconic and exclusive, eclectic and versatile”, which gives it global travel retail appeal, especially among label lovers. “Thea is Versace’s latest key item. Truly universal, it is the perfect choice for all occasions – easy to wear and glamorous in spirit, in true Versace style,” she added.The Tateossian Rare Stones collection is comprised of unique one-of-a-kind pieces, which also makes it a sought-after line and “the epitome of luxury”, said Hanley-Evans. “For those looking for a romantic touch, there are our silver pieces; and for aspirational value, our signature gear and mechanical movement cufflinks such as the Tourbillon cufflink.”At Wellington Jeweller, Zhang said the theme of this year for Pica LéLa is the concept of ‘Daynight’ – a collection that reflects “modern lifestyle, high fashion and a touch of elegance”. Zhang explained: “The Daynight collection will lead the trend with innovative designs of colourful cat’s eye crystals that is suitable for a special occasion or a night out, yet subtle enough to complement everyday outfits.” The company will also be intro-ducing a new watch collection within its portfolio to meet customer demand, all of which will keep with the current theme and latest colours of the season.The final trend within the overall ‘showing others what you have’ trend is for materi-als that are synonymous with status; crystals and pearls exemplify this trend.Kate Crichton, Commercial Manager at Sekonda (Stand K35), said: “We know that as many of our watches are bought as gifts as they are self-purchase. In particu-lar, our SEKSY range exudes sophis-tication and it is made with Swarovski Elements.” And perhaps it’s the glitter and the glamour that is part of the appeal.After all, it’s a tried and trusted formula. Misaki designs unique pearl jewellery and watches, and its philosophy and aspira-tion is to combine the symbolic beauty and perfection of pearls with creative and trendy designs. In many ways, it has already secured a niche within a highly competitive luxury marketplace.

The only challenge for all of the brands in the watches and jewellery sector is upholding their appeal within such a diverse global marketplace, containing so many hot trends. While some may play to classic themes, it’s easy to see that others have already begun to branch out and reinvent new styles. There is, however, one overriding trend that can be seen across all of the watches and jewellery brands at TFWA Asia Pacific Conference & Exhibition – and that’s quality. No matter where you are in the world, what culture or identity you immerse yourself in, everyone wants quality. And that is what you must strive to deliver.

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12 Misaki is highlighting its Summer Road Trip collection, which offers an array of jewels, so you can change your look at the drop of a hat to suit your location.

13 Joanne Froidevaux Nixon, Director of Marketing and Sales, Jacques Farel: “Children’s most popular themes are thankfully international; be it football, pirates, hearts or flowers and butterflies, the same themes often prove to be bestsellers in all parts of the world.”

14 Toscow is unveiling its new jewellery collection – La Vie en Rose – which features delicate ornate pink roses interspersed with natural fresh water pearls. Sparkling clear crystals are scattered in-between.

www.tfwa.com


duBai duTy free enhances reTail experience in new concourse aDubai Duty Free has enjoyed a very positive start to 2013, with Q1 sales up +12% year-on-year to US$438 million. This success builds on the record annual sales of US$1.6 billion achieved in 2012. Among the exciting recent developments is the opening of Concourse A, which has increased the operation’s footprint at Dubai International from 18,000sqm to 26,000sqm, as Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free, explained to Ross Falconer.

There has been a terrific response to the January opening of Terminal 3’s Concourse A, which is dedicated to the Emirates A380 fleet. While the overall design and architec-ture is similar to Concourse B, Dubai Duty Free has been able to enhance the layout and work with the airport authorities, stakehold-ers and suppliers to enhance the shopping experience.

In what is a first for the operation, there is a Dubai Duty Free shop in the first class lounge in Concourse A, which is 595sqm and features an array of exclu-sive, high-end luxury products. “A good deal of time has gone into selecting the right product mix, with products such as the US$200,000 Royal Salute Tribute to Honor whisky creating a sense of theatre. The first class shop also features special display units from leading brands such as Johnnie Walker, Chanel and Vertu among others,” explained McLoughlin.The main retail concourse also features a number of firsts for Dubai Duty Free, including a dedicated M&M retail area and displays of unique products such as the Penfolds Ampoule, which is prominently displayed and retails for US$176,111. “Concourse A has two Perfumes & Cosmet-ics shops at each end of the retail area, while the Fashion category has been greatly enhanced. Along with all the regular brands featured at Dubai Duty Free, we will also see a selection of new brands including SKII, Bobbi Brown, Coach, Chaumet and Tag Heuer mobile, which are making a debut on the shelves of Dubai Duty Free in Concourse A,” said McLoughlin.Meanwhile, on 29 April, Dubai Airports opened the first phase of the newly refur-bished Terminal 2, which upon completion by September will see Dubai Duty Free occupying 1,478sqm of prime retail space. The newly expanded Terminal 2 will feature a brand new Dubai Duty Free shop.

SPorTS SPonSorShiPSDubai Duty Free is noted for its sports sponsorships, and the Dubai Duty Free Tennis Championships celebrated their 21st anniversary this year. “Also this year, we have continued to support racing

both here and overseas. We sponsor race meetings in Newbury in April and Septem-ber. Her Majesty The Queen once again graced the two-day Spring Trials Meeting, and has supported the event for the fifth consecutive year,” commented McLough-lin. “From the duty free point of view, our annual Dubai Duty Free Golf World Cup celebrating its 21st this year (27-28 November), takes place in Dubai and we are looking forward to having a great response from the industry once again.”

chAriTABle iniTiATiveSThe Dubai Duty Free Foundation has continued its core work, including overseeing several projects in Nepal and Ethiopia with Charity Global Inc and in

India with Sightsavers. “We continuously provide educational assistance to special needs children from various special centres in Dubai, Mongolia and Vietnam. Recently, we sponsored three of our employees to join the Gulf for Good ‘The Great Asian Cycling Challenge’ to support the Christine Noble Children’s Foundation to help build a kindergarten in the rural Hiep Village in the Dong Thap province of Vietnam,” explained McLoughlin.Looking ahead, Concourse D is currently being developed at Dubai International and Dubai Duty Free will operate a further 9,000sqm of retail space. Meanwhile, the operation is ready to open its retail operation at Al Maktoum International Airport once the passenger terminal is ready for business.

McLoughlin: “We sponsor race meetings in Newbury in April and September. Her Majesty The Queen once again graced the two-day Spring Trials Meeting, and has supported the event for the fifth consecutive year.”

Dubai Duty Free’s sales in the Watches category rose by an impressive +23% to US$27 million in Q1 2013.


dubai duty free Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

Jewellery and watches

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Visit us at tFwa asia Pacific, NEW Stand J20, on Level B2. Exhibition Hall D, E, F.

Misaki_TFWA Daily 228x163 Ok.indd 3 22/04/13 9:56:40

EnjoytheChocolateSide

ofLife

VisitusatStandG31

www.Lateltin.com

Come and see our latest construction toys at stand G28

shoW oPens

The traditional lion dance signalled the official opening of the exhibition yesterday. The dance is performed to ward off evil spirits and bring good luck to the show.

premium rumBotran Aged Rums – exhibiting for the second time at TFWA Asia Pacific Conference & Exhibition – is present-ing its portfolio of premium rums. The company is known for the quality of its Botran Reserva and Botran Solera 1893 dark rums, and recently launched Botran Reserva Blanca – a premium white rum – as an addition to complement the range.Frank Quiñones, Commercial Director, commented: “Our whole portfolio is new to Asia and we are here looking for partners. Botran has a long history of making premium rums and has a reputation as a great rum producer. We already have a strong presence in Europe and the Americas, and see significant potential in Asia.”Indeed, Botran Aged Rums is particularly strong in travel retail in Latin America, and is also present in airports in New York and Miami.“As a brand, we believe that travel retail is key for our products, and we believe that our products are a natural fit for travel retail – they are premium and well-known,” added Quiñones. “Our products are premium, not because of the price, but because of the quality – they are accessible luxury.”

Stand B27

interactive touCh SCreeNS

TFWA has once again enhanced the visitor experience with strategically placed interactive touch screens located at the entrance to, and inside the exhibition hall. The digital screens, supplied by Tactineo, include a 3D navigation system, search engine, wayfinding system, and informa-tion messages. The multitouch interface is very similar to that of a smartphone, with a scrolling list and virtual keyboard. The feedback on the user-friendly interactive touch screens used at last year’s TFWA Asia Pacific Conference & Exhibition and TFWA World Exhibition was excellent.

new whiskies

neW exhiBiTor

The Edrington Group is exhibiting on its own stand for the first time at TFWA Asia Pacific Conference & Exhibition. It is presenting its portfolio of well-known

whisky brands, including The Famous Grouse, and premium malts The Macallan and Highland Park, as well as Brugal – the leading golden rum in the Caribbean.Mandy So, Senior Brand Executive, Asia Travel Retail, Edrington, explained that The Macallan is the number one whisky brand in terms of value in Asia travel retail.The latest addition to the Highland Park portfolio is Loki – a 15-year-old limited edition single malt, which is the second product in The Valhalla Collection.“We are also showing The Famous Grouse 40-year-old, which is launching in Q4 2013,” added So.The Edrington Group has an impressive stand in the exhibition, featuring a bar at which it is mixing cocktails – both with Brugal and with its whiskies.“We are targeting growth across the Asia Pacific region, and our products are very popular among Chinese consumers,” commented So.

Stand A16


exhibition news Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

TFWA_1/2PG_AD_DAILIES_SLEEP2.indd 1 5/9/13 4:09 PM

LuxurIous LeathergoodsneW exhiBiTor

Da Milano is showcasing a selection of premium leathergoods for the first time at TFWA Asia Pacific Conference & Exhibition. These include women’s handbags, men’s bags, wallets, trolley cases, and shoes. The products on show here in Singapore are those small accessories deemed most suitable for the travel retail environment.Divyamaan Shekhawat, Business Manager

– Travel Retail, Da Milano, said: “We are looking to expand in travel retail in the Asia Pacific region. We already have 10 stores in major Indian airports. We are doing very well in those airports and that has given us the confidence to expand further in travel retail. The potential is big in the Asia Pacific region.”The company is hoping to meet suitable travel retail partners here at the show.

Stand P19

innovaTive waTches

neW exhiBiTor

First-time exhibitor breo has enjoyed phenomenal success since entering the travel retail market in 2009. In the inflight sector, its innovative range of watches, sunglasses and travel products has more than 180 listings on 87 airlines worldwide.

Alison Fishwick, Global Travel Retail Sales Manager, explained that new products on show include the breo Twilight range – a watch with a more premium feel, incor-porating Swarovski Elements. Retailing at US$35-45, the watches are expected to be popular in Asia Pacific.Fishwick added that the new Hippie Chic watch bracelet is doing exception-ally well in inflight retail; only recently launched, it is already available onboard 27 airlines. “The hippie feel is very much on-trend,” she explained. “It’s really exciting. Our products are impulse-buy, fun purchases.”

The brand’s flagship watch is the breo Roam – a multifunctional sports watch packaged in a slender sleeve, which weighs only 10g and is water-resistant to 10m. It is available in 25 different colours.breo also now has a sunglasses range, which, among others, is listed onboard easyJet. The brand is also seeing some success airside in ground stores. The sunglasses are 100% UV, polycarbonate lenses. “Asia Pacific is a huge opportunity for us and we have lots of meetings planned here at the show,” said Fishwick.

Stand H29

Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 exhibition news

b r a c e l e t s . e l e c t r i c f ly c a t c h e r . p l a c e m a t s . p o l o s h i r t ss p o t z z z s t i c k e r s . t a b l e c l o t h h a n g e r s . t u l i p s . w i n e c o o l e r . b e e p a t c h

New exhibitor - MosquitNo is presenting its citronella products, including trendy bracelets and funny stickers. Functional and easy to use, the bracelets provide effective protection against mosquitoes, with a citronella odour for 72 hours. They are available in 10 different colours. After lengthy research, MosquitNo developed a silicone that can absorb fluids and let them gradually evaporate. It is using this technology to develop new product concepts that are trendy and provide safe, user-friendly protection against mosquitoes and other insects. MosquitNo has developed a special travel package for travel retail and inflight sales. The package combines bracelets and SpotZzz stickers in an attractive and compact travel package. The SpotZzz stickers gradually evaporate a citronella odour for 72 hours.Meanwhile, the MosquitNo bracelets are available including a luxury clip/lock. The stainless steel clip gives your colourful bracelet a trendy look. The clip allows the wearer to adjust the size of the bracelet - one size fits all. The clip is available in a five-pack, two-pack and special travel pack.

Trendy Mosquito Protection

w w w . m o s q u i t n o . e u

STand G1

SMOKERS DIE YOUNGER. SOURCE: EU DIRECTIVE (2001/37/EC)

MEET US AT BOOTH D37

TFWA ASIA PACIFIC 2013

spiriT innovaTion

Bacardi Global Travel Retail is focusing on innovation. Its emphasis at TFWA Asia Pacific Conference & Exhibition is on key brands, such as Grey Goose, Baron Otard Cognac, and Bombay Sapphire.Rob Milton, Regional Trade Marketing Manager – Asia Pacific, Bacardi Global Travel Retail, commented: “Asia Pacific is a massive region for us – it is where significant growth is being generated. It is hugely exciting. We have large aspirations in this region, and have a lot of meetings

planned here at the show.”An exciting development is the Dewar’s Legacy Collection 1893 – a premium blended Scotch whisky. It is double aged with 20 malt and grain whiskies, and features enticing flavours of vanilla, toffee and mature oak, balanced with aromatic spices. The Legacy Collection 1893 is limited to 1,000 bottles. It is expected to be particularly popular in Asia Pacific.Meanwhile, the introduction of Bombay Sapphire East at Singapore Changi Airport has coincided with TFWA Asia Pacific Conference & Exhibition.“We have several limited editions coming out this year in Asia Pacific and globally – there is lots of innovation.”

Stand G20

worldwide adapTor

Travel Blue is presenting its new Worldwide Adaptor, enabling connection in over 150 countries. With clear instructions for ease of use, the adaptor is child safe and has a two-year guarantee. “This new Worldwide Adaptor is the first in an exciting new range of technical products being introduced by Travel Blue to the travel retail industry,” commented Jonathan Smith, Director of Travel Retail, Travel Blue.Also being showcased is a new sliding adaptor with a USB charger. In fact, a whole range of new adaptors will be launched later this year, along with charg-ers and other electrical products.“Travel Blue’s travel retail sales have been excellent so far, and we expect sales to continue this way throughout the rest of the year. Travel Blue’s best-selling

regions are The Americas, Asia and Europe and the company is experiencing growth in all areas. Along with China, the company has also opened offices in Miami and Mumbai, whilst maintaining a presence in the Middle East, Russia and Europe,” said Smith.

Stand G1

botanical beautyneW exhiBiTor

Botanical beauty specialist Yves Rocher is exhibiting for the first time at TFWA Asia Pacific Conference & Exhibition. Kandy Lieu, International Training Manager, explained that botanical beauty means “the infinite power of plants revealed and enhanced by science”.The product offer in travel retail centres on skin care and fragrances. “In travel retail, we focus on products that are most important when travelling. We have products for different skin types. Our latest launch is the Anti-Age Global line, which shows excellent results on all signs of aging after only six days,” said Lieu.

The Anti-Age Global line includes a day cream, a night cream and an eye cream.Lieu added that the Yves Rocher price point belongs in the ‘masstige’ segment – the meeting point between mass market and prestige brands. “Our products have the same efficacy as prestige brands, but with greater affordability,” stated Lieu.Yves Rocher is new to travel retail, but is already present in Hungary, Romania and Ukraine. It is now targeting a travel retail presence in the Asia Pacific region.

Stand J32

travel retail exclusivesWilliam Grant & Sons is exhibiting on an impressive double-decker stand. Jack Tan, Regional Marketing Manager Asia Pacific, explained that the focus is

currently on travel retail exclusives and differentiation from domestic markets. “We have a focus on gifting opportunities and creating an engaging experience for consumers,” he added.William Grant & Sons is adding a third version of its travel retail exclusive 19 Year Old Glenfiddich Age of Discovery. Age of Discovery Red Wine Cask Finish is an extraordinarily rich Glenfiddich Single Malt Scotch Whisky, finished in oak casks previously used to produce the smooth, complex wines of South America.

The focus for the Balvenie Single Malt Scotch Whisky is the launch of the travel retail exclusive ‘Triple Cask’ range, which includes 12 year old, 16 year old and 25 year old variants. The range offers expressions of The Balvenie matured in the three most traditional types of cask – first-fill bourbon, refill bourbon and sherry. “Balvenie, especially, is very strong in the Asia Pacific region,” said Tan.Meanwhile, for Hendrick’s Gin, a new ‘Teatime Pack’ for 2013 is being presented. Stand n19

Trendy vodkaLateltin is showcasing a funky new brand of vodka liqueurs. The ProVokant Vodkas are vodka liqueurs that come in six differ-ent flavours and trendy colours – each has its own characteristic flavour. The range

additionally includes ProVokant Pure, which is a Pure Grain Vodka. A special ProVokant mix event took place at the Lateltin stand yesterday.“We are also launching special travel retail packaging for Cresta Swiss Chocolate Liqueur,” explained CEO Sandro Vetterli. “This is a premium tin packaging, which makes it an even more attractive gift.”Meanwhile, Lateltin is also presenting

Gold Schnee liqueurs, which come in two flavours – Cinnamon and Mandarin. Gold Schnee means ‘gold snow’ in German, and the real gold flakes present in the liquid give the liqueurs an extra touch of luxury and underline their high quality.“Asia Pacific is a very dynamic region and we believe the market has a lot of poten-tial for us,” added Vetterli.

Stand G31



singapore SPriNg

The Hershey Company is using this week’s show as a springboard to expand its travel retail presence in Northern Asia. The US confectioner is also offer-ing a new line for travel retail, which the company acquired with the purchase of Brookside Foods in 2011. “We have a strong business in Asia, but we are trying to create more of a presence in travel

retail in Northern Asia,” said Patrick Pantangco, Hershey’s Customer Market-ing Manager for Asia and the Middle East. “We are also launching a new brand that we acquired called Brookside.”Brookside produces dark chocolate covered fruit and nuts, which now forms part of Hershey’s ‘better for you category’.Although breaking into Asia is a priority, the European market is also a target for the Hershey Company. “We have strong sales in North America, a growing market in Asia and we’re hoping to create more of a presence in Europe,” said Pantangco.

Stand D231

smoke selecTion Grand Tabak comes to Singapore hoping to build on the success of last year’s show, which saw the company broaden its presence in Asian travel retail. The corpo-ration believes its flagship brand, the Armenian cigar and cigarette manufac-turer, Ararat, is key to expanding further into Asia thanks to its diverse portfolio of

tobacco products. “We’re the only company that produces 12 different sizes and styles of cigarette – no one has the same range of products,” said Mikayel Vardan-yan, President of Grand Tabak.Last year was the first time the company exhibited in Singapore and it was a fruitful debut, having reached a deal to supply duty free shops on Korean vessels. “It’s going well there and we are trying to expand into other markets,” said Vardanyan.

Stand Q29

PoLar aPPeaL

What started as a stunt to raise awareness about climate change became the inspiration for a new line of watches. Now Bering Time Aps – which makes its debut in Singapore this week – hopes to build on exceptional high street sales of its timepieces and expand into travel retail. “My business partner, Rene, wanted to raise awareness of global warming by parachuting above the North Pole,” explained Michael Witt Johansen, CEO of Bering Time Aps. “Thankfully he landed on the ice and while he was there he was inspired by the Arctic.”The pair then started an Arctic themed watch brand, naming the company after Danish explorer, Vitus Bering, who discovered the Bering Strait.“There are 3,700 outlets selling Bering and in travel retail we are doing well in Europe – we are on Lufthansa, BA, Air Berlin and Condor,” said Johansen. “Right now we are focusing on Singapore, Japan, Korea and obviously we want to approach the Chinese market.”Limited edition versions of

its ceramic watches are made especially to highlight the plight of the polar bear. “So far we have donated $150,000 to Polar Bears International,” said Johansen.

Stand n18


www.c logau .com

www.c logau .com

Each piece of Clogau jewellery contains

a touch of the very same rare Welsh gold

used by Royalty for over 100 years

See us at C2 at the TFWA Asia Pacifi c Exhibition, Marina Bay Sands Exhibition Centre, Singapore,

12th - 16th May 2013.

Contact us to arrange an appointment:

David Butler +44 7595 733379

[email protected]

Artemis Kouroupaki +30 697 33 23 713

[email protected]

uS flavour Experience whiskey, the American way. That’s the message Brown-Forman is spreading in Singapore this week, as the drinks giant embarks on a mission to raise consumer awareness about Ameri-can whiskies.Brown-Forman has long had a strong presence in travel retail around the world with flagship brands such as Jack Daniel’s. “We will continue to focus on JD because it’s a key brand, but we also want

The perfecT presenT

‘I love travel’ is the philosophy elegantly etched into Pandora’s newest charm, which is being introduced for the very first time in Singapore. The miniature sterling silver suitcase, with hand-finished red enamel heart and engraved destination labels, epitomises Pandora’s approach to the travel retail market, where it has created jewellery perfectly suited to the needs of the passenger. The beautifully crafted travel charm is exclusive to inflight, and is one of the key products in Pandora’s aim to develop and further its relationships with airlines. Pandora has experienced global success in travel retail over the past year, forming partnerships with Japan Airlines and Korean Air, as well as opening pop-up stores at London Heathrow, London Stansted and Manchester, as well as Cancun and Parma airports.Maria Højgaard, Pandora’s Marketing Manager Group Export, said: “Pandora charms are perfectly suited to travel retail because they are ideal as gift items. A man knows that a lady loves the charms, and maybe she already has her bracelet,

covered with the things that she loves. It is easy for men to find a present quickly that he knows she will be delighted with, and he can keep adding to her collection and finding new charms for her.”Specially trained staff at Pandora’s airport concessions advise customers on just the pieces that they should buy to take home and help them to find charms that carry a special meaning, for an unforgettable gifting moment.

Stand E20

to introduce consumers to other American whiskies in our portfolio,” said Tim Young, Global Travel Retail Marketing Director for Brown-Forman. “We believe there is huge growth potential in Asia and around the world for American whiskies such as Woodford Reserve.”Brown-Forman has trialled whiskey tastings at select airports and hopes to use Singapore to develop other promotional campaigns with its Asian partners. “We are here in Singapore to develop existing relationships with our partners and introduce new promotional concepts,” said Young.

Stand M1+2

www.tfwa.com


hair meets wardrobe

Coveted hair design expert Toni&Guy is making its very first foray into travel retail in Singapore this week. The hair care specialist has be reinvented for the market and, according to Loic Tardy, Senior Vice President Hair Category for the brand’s distributor Unilever, it will become the first in the industry to deliver products exclusively for hair. “As a very premium brand Toni&Guy is very selective about its channels – you won’t find a Toni&Guy product in a super-market – but travel retail covers our ideal consumer base,” Tardy explained. “To our global following, Toni&Guy is an emblem of British fashion in hair – the avante garde, fresh and new styles so synony-mous with the UK – Toni&Guy’s British heritage and its deep-rooted reputation gives the brand credibility across the world – it is what British hair design is about and it will always have great style.”Toni&Guy has developed new and revolu-tionary strategy, as carefully considered as a meticulously crafted hairstyle. Its ‘Hair Meets Wardrobe’ concept combines attire and hair design to create an entire look that is the embodiment of the

fashionable woman. “Perfection happens when the right things come together,” Tardy said, and in this instance, the right things are style and innovation.QR codes on Toni&Guy product packaging transport customers to product information specific to the contents of the bottle and video tutorials that explain how to achieve the look that will complete your style. A new range, developed exclusively for travel retail made its first public

appearance yesterday. Tailored to the passenger, it features a desirable array of travel retail exclusive sets with handy trial sized products in 100ml bottles suited perfectly to both ground and inflight sales. The combinations are especially selected for the creation of a polished second day look, including inspired dry shampoos and shine gloss serum.Umesh Shah, Vice President of Unilever International, explained that the sale of

57% of all Unilever’s products, and 75% of its personal care items, takes place in the Asia Pacific region, making it the perfect market in which to launch the prestig-ious Toni&Guy brand for the first time. “Singapore is so representative of this region, where there is so much demand for high-end luxury, and particularly the young people in Asia Pacific are travelling with style. This is where the future is.”

Stand H22


©2013 The Hershey Company

Discover HersHey’s® portfolio of iconic global brands and innovative Travel retail exclusive products.

These travelers’ favorites are joined in 2013 by premium BrOOKsIDe® chocolates, made with smooth

dark chocolate-covered real fruit juice pieces offering unique flavor combinations.

Connect with us at Stand D231 at the Tax Free Asia Pacific Show.

H E R S H E Y ’ S ® I H E R S H E Y ’ S ® K I S S E S ® I R E E S E ’ S ® I I C E B R E A K E R S ® I J O L LY R A N C H E R ® I B R O O K S I D E ®

noveL IdeasOilily’s emblematic paisley pattern is a familiar sight to any traveller with style, and here in Singapore the Dutch designer is introducing its new Travel Lotus line, including its first ever hard-shell luggage pieces, as well as chic iPad sleeve, cases for iPhone and Samsung Galaxy, and the irresistible soft case office bag on wheels.Saskia Jansen, Marketing Brand

Executive, said: “The Asia Pacific market is very important to Oilily, in both the domestic and travel retail markets – so many of our customers are in Asia. We expect the new Travel Lotus collection to be especially popular, as our beautiful floral prints are well known here, and the style will be recognised for its extremely high quality and unique design.” Oilily’s travel retail strategy is well founded, and its first pop-up store at Amsterdam Airport Schiphol last year was its most successful promotion in the market yet. Since then the brand has continued to innovate, and the photo wall at its stand, enabling visitors to take away a novel polaroid photograph of themselves against in against the brand’s stunning new visual, is an insight into the creative concepts to be implemented in its conces-sions. Oilily is re-launching its iconic Oilily Eau de Toilette for young ladies this week, with beautifully redesigned packaging that delivers a truly unique experience.

Stand G15

royal Gold

“The thing that is so important about Clogau is the wonderful story behind it. The same Welsh gold that has been used to make the royal wedding rings since 1923 features in each of our pieces, so it is the royal choice, and it is an heirloom with a story, not just another piece of jewellery,” explained Artemis Kouropaki, Clogau’s New Business Development Manager.It is these unique qualities that make the creator of premium gold jewellery such an object of interest in the Asia Pacific region, the most important market for the brand, where the jewellery crafter’s royal association is universally popular.An extremely positive meeting with Changi Airport marked the start of a productive show for the brand, and Clogau’s exqui-site, history-drenched pieces have caught the attention of many more retailers across the market. It recently renewed for the second year its biggest airline listing with Japan Airlines, and this year may be one of the most exhilarating in the brand’s deep-rooted history, with the official unveiling of its Abu Dhabi Airport concession, an opening at Cyprus’ Paphos Airport and a launch with Dubai Duty Free all taking place in June, when Clogau will also be implementing its exclusive Kensington Collection aboard the Royal Princess cruise ship. The Duchess of Cambridge will launch the ship from the docks of Southampton later this year, and will be presented with a unique piece designed by Clogau especially for her.

Stand C2

truly british SkiNCare

The fragrance emanating from Nougat London’s stand at TFWA Asia Pacific Conference & Exhibition is a sweet-smelling indication of why the brand has become so popular in Asia Pacific travel retail over the past three years. The brand has become a familiar face in the region as retailers have grown to understand and fall in love with its ‘quintessentially English’ concept. Yesterday Nougat London had some very positive meetings with a diverse array of inflight carriers, and the brand has already proved hugely popular onboard, having launched lines with Dragonair, Philippine Airlines and Virgin Atlantic last year.New for this season, Nougat London is presenting its Nougat Naturals line of skincare. “We wanted to develop a range that was very different – a spa oriented collection with an authentic apothecary-feel,” explained Philippa Thomas, Brand Development Manager. “We worked with an amazing aromatherapist to create a range composed of 100% natural ingredients and a blend of 11 essential oils that uplift and revive, or calm and relax.”Two travel retail exclusive sets in the new range are being showcased this week, offering solutions to the meet every need of the traveller, packaged with magnificent finishing touches, perfect for gifting.

Stand A2

get carried awayJust six months since its launch into travel retail, Butterfly Twists, the creator of innovative and elegant fold-up ballet pumps, has been implemented on 12 airlines including Iberia and Virgin Atlantic and in 10 major European airports including Zürich and Düsseldorf, and is receiving unprecedented amounts of atten-tion from distributors and operators

from all across the globe. British Airways was the first to snap up the sought-after slip ons, and Butterfly Twists has rapidly become the best-selling accessories brand onboard.Phillip Homsy, one of the four creators of the ingenious, flexible solution for hard-working feet, said: “Of course we’re thrilled by the interest in the brand, and that interest is only growing.

tIntaMar’s 10thThe original designer of Intelligent Daily Bags is celebrating its 10th birthday here in Singapore, and it is doing so with plenty of practicality and effortless style. Tintamar, the creator of the ingenious French accessory, has developed the stunning Anniversary collection in commemoration, which boasts the renowned brand’s classic designs, including its Very Intelligent Pocket (VIP) bag and In&Out Bag, made-over in buttery lambskin leather soaked in pure gold. The limited edition line will be listed on Cathay Pacific from this month.Tintamar’s inventive Vest Bag is another celebration-worthy success. Since its launch at TFWA World Exhibition last year it has become widely popular with Asian airlines, is has been adopted inflight by Cathay Pacific, Dragonair, Hong Kong Airlines and Qantas, as well as Lufthansa in Europe. Edith Petit, President/Founder & CEO, is

incredibly passionate about her product, and is excited to enhance their presence in the region, hoping to implement the sought-after In&Out bag across more inflight carri-ers. She said: “People in the Asia Pacific region are very aware, and very focused on innovation, but they want innovation with style. They want practical solutions to simplify their lives but are very sensitive to brands and want to stay on trend. Tintamar satisfies all of those criteria.”

Stand l10

We have met some great Asia Pacific retailers so far, and have just signed contracts with China Duty Free to begin trialing the product in two Chinese airports.”The brand’s next step is to enhance its range with new products tailored to the markets into which it is expanding. “We’ve already developed wellies for Europe and are looking at creat-ing flip-flops for the woman on the go in warmer countries.”

Stand D8



w w w. t r a ve l - b l u e . c o mStand G1

Mugler, Ted Lapidus, Nina Ricci, Christian Lacroix, Superdry, Kenzo, Gant and – recently launched at Baselworld – Jean-Paul Gaultier. The company offers premium to high-end jewellery collections from many of these brands, plus eyewear. “We are a specialist in watch brands, all unique in their own way, matching their philosophy to brand image, thus creating a niche for each brand in the market,” said Rajiv Mehra, Sales and Marketing Director, Far East. “We have a good position in the airline business and are looking for partnerships with concessionaires so they can offer a one-stop shop. For people transiting at, say Hong Kong Airport it’s important they know what other products, such as watches, exist for fashion apparel brands like Superdry. In China we are present in 12 airports and will add another 16 within 12 months. Our strategy is to open mono brand shops with opera-tors at airports and are already in Xi’an, Kunming and open soon in Chengdu.”

Stand D9

suitable ClothiNgA shrink proof, antibacterial suit for the travelling man is one of the products that Pal Zileri hopes will help it penetrate the Chinese market. The Italian suit maker is growing fast

in travel retail with four new airport shops opening this year – and that’s just in Russia. It also has a presence in Hong Kong and it is from here that the brand hopes to spread into China. “We have four new shops opening in travel retail in Russia, which is our biggest market,” said Mohammed Snoussi, Pal Zileri’s Travel Retail Director. “We’re already in Hong Kong and we want to expand into mainland China. We have had some meetings with Chinese airports here and we have launched a suit which we are promoting; it has been specially designed for travellers because it doesn’t shrink and it is antibacterial.”

Stand l18

smaller ciGarsThe Asian appetite for large cigars is cancelling out the fall in demand from Europe, where regulations are forcing smokers to think smaller.That’s according to Agio Cigars, which has emerged as one of the largest cigar suppliers for travel retail in Asia. “Here in Asia there is more demand for larger cigars than in Europe,” said Hans Rifkogel, Export Manager for Asia. “Regulations are forcing us to be more creative in Europe.” One creative touch is the smaller Balmoral Dominican Selection Corona, which is being launched to travel retail

here in Singapore. As well as launching a new line, Agio hopes to capitalise on the success it has already created in the Asian market. “We have been working here in Asia for a long time, building relationships with travel retailers, who know us and know our brand,” he said. “People come to us and say they thought of us first, which is really flattering – our hard work has paid off.”

Stand H9

fast Movers

Red Bull Racing Eyewear announced yesterday that it has secured listings with over 15 airlines – and that was before the company even arrived in Singapore. The Formula One inspired glasses brand has been quick to establish itself in travel retail and comes to TFWA Asia Pacific Conference & Exhibition hoping to build

on its early success. “This is the first time that we are here,” said Karl Stoiber, Travel Retail Sales Director. “The response has been really good so far.”The company is offering a broad range of sunglasses, some of which have carbon fibre frames and weigh just 14g. “We are currently onboard Condor, Air Berlin, South African Airways, Air China, Malaysia Airlines and many others,” said Stoiber. “We are trying also to get into duty free, which is really important to us.”

Stand B2

For a company that only formed in October 2012, the International Luxury Group (ILG) now boasts a formidable portfolio of watches, jewellery, eyewear and leather goods brands in the premium lifestyle and fashion sector, under its operating company PT Switzer-land/Fortune Concept for global duty free. Licensed watch brands include Aigner, Escada, Cerrutti 1881, Police, Timberland, Thierry

Premium watches



w w w. t r a ve l - b l u e . c o mStand G1

SuPerbstoliSPI Group is showcasing its flagship brand, Stoli, and the exciting new range of flavours set to hit Asian shelves.A sweet, indulgent range of vodkas, Stoli is the first to offer the combina-tion of flavours – Chocolat Kokonut, Salted Karamel and Chocolat Razberi. “The most original customers deserve the most original vodka,” stated Jean-Philippe Aucher, Global Duty Free and Travel Retail Director at SPI. “In duty free competition, the most original drink wins. Combine that with Asia’s love of white spirits, but their lack of interest in vodka, and you have our reasoning behind the new range. Duty free is a showcase, and whilst Stoli Premium is our core SKU, the flavours are perfect for markets like South Korea and Japan.”Those stopping by at the Stoli booth at TFWA Asia Pacific Conference & Exhibi-tion can enjoy freshly made specialist cocktails using the new Stoli flavoured range, as well as a complimentary Minibar Pack of assorted vodkas to take away.

Stand F28

brilliant brauN

Braun is a name renowned the world over as a leader in grooming, beauty and fashion electronics – and now it is ready to take over travel retail, too.The company is committing more time and resources than ever before into creat-ing a successful travel retail experience. Improving the in-store presence is an imperative, with many more staff present and trained to talk to customers and fight for attention in what is a highly competi-tive retail sector.“We offer a highly individualised experi-ence, with a pure design and an in-depth knowledge of our customers,” said Travel

Retail & Special Markets Sales Agent Marcello Zorzin.Asia is a market of particular interest for Braun, and one that could prove mutually beneficial for both the company and the customer. “Our products in Asia retail at hugely inflated prices compared to the West, due to tax. Duty free offers an incredible advantage, and a fantastic opportunity for consumers,” added Zorzin.

Stand H11

authentIcaLLy ItaLIan

Premium Italian menswear company Boggi Milano is here in Singapore to try to familiarise Asian consumers with its brand.Despite a flagship store opening in Hong

Kong, with stores set to open in Seoul in 10 days time and in the first quarter of 2014 in Singapore, Boggi Milano is still a relative unknown to the Asian market.“Asia is in love with Italian culture and style,” said Head of Business Develop-ment Paolo Selva. “It has an allure, an image. We try to best represent that with a range of high quality products in nice colours that Asian consumers love. We try to do business with a smile too – so many menswear retailers are so cold, but we are here to both help and educate the customer.”One highlight of the Boggi Milano stand is the new travelwear range, featuring a lightweight waterproof jacket with smart-phone and business card pockets stitched into the lining, offering sartorial luxury of the highest standard.

Stand B14

The BesT vodka in russiaBeluga has the honour of being able to say that it is the number one vodka in all of Russia, the home of the spirit. It is also the number three best selling vodka company in the world – its desire to appeal to an Asian market is only natural.Already popular in Vietnam and Indone-sia, Beluga now wishes to appeal to all of the Asia Pacific region. In fact, 50% of all of its European sales come from Asian customers. However, Beluga won’t be tailoring or changing products for the Asian consumer: “Asians wish to purchase a real, established Russian vodka – we will be selling our most famous products without any alterations, as that is what the discern-ing customer wants,” said Victoria Naumenko, Head of Travel Retail Department. Those wishing to enquire further into Beluga’s expansion into Asia can visit its stand and sample its flagship Beluga Noble.

Stand D4



neW exhiBiTor

Lego, the famous Danish toy company, is exhibiting in Singapore for the first time. It was delighted with the number of meetings held yesterday, of which 10 were drop-ins. “We are here to meet with airports and do some airline business,” said Annette Rosendahl, Travel Retail Manager Worldwide. “We haven’t focused enough on Asian duty free, but enjoy great success in domestic markets. On

Many Ways to PLay

souGhT-afTer scenTSince the glamorous introduction of Mercedes-Benz Perfume, at TFWA World Exhibition last year, INCC Parfums has seen customers from all around the world fall in love with the first feminine fragrance from Mercedes-Benz. Rémy Deslandes, President of INCC Parfums, said: “We are pioneering the launch of a feminine fragrance linked to a car, and we have been very impressed by the reaction it has received in Europe, especially in France.” In September INCC Parfums will launch the sought-after scent for Asia Pacific, and it anticipates an eager

reception from the region. “The aware-ness of Benz’s image is even bigger in Asia than in Europe,” said Thibaud de Vaulchier, Vice President Sales, INCC Parfums. “We have high expectations for both the domestic and travel retail markets in Asia, especially in Hong Kong, Japan, Korea and China.”INCC Parfums’ goal is for the feminine Mercedes-Benz Perfume to become one of the top 30 fragrances for women, and for the Mercedes-Benz Perfume for men and the newly launched Mercedes-Benz Intense to enter the top 15 fragrances for men in the world.“We have experienced a lot of very positive attention from world famous perfumeries,” Vaulchier explained. “Michel Armairac is very interested in the fragrance for women, while Olivier Cresp is interested in the men’s fragrances. Let us just say that, at the moment, we have only shown 5% of our potential.”

Stand G21

fabulous Furla

Furla’s Global Travel Retail Director Gerry Munday yesterday told of the unprecedented growth that the designer of chic and sophis-ticated accessories has experienced over the past year. “It’s well known that Furla has been doing well in travel retail, and I can share that travel retail has been the best performing division for us, with sales up a massive +93% in 2012 on 2011, and doors increasing from 57 to 120,” she said. Munday disclosed that, though Furla initially expected to announce that it is looking to open 10 more doors this year, based on developments that have taken place this year that number is more likely to be at least 15.“Looking at Asia Pacific, it is very impor-tant to Furla, as it represents 40% of its total business and is a big area for us both in domestic and travel retail, where it represents 15%,” Munday added, explain-ing that the brand has confirmed a further 43 new openings across the globe, a third of which are in Asia and the Middle East. Lastly, Munday revealed that, because of Furla’s unexpected growth in ground stores, Barry Fitzpatrick’s company, SKYlink, will oversee its inflight opera-tions, which will now encompass its global collection alongside the inflight range. Fitzpatrick announced that SKYlink had gained a listing for Furla’s Red Clutch/Purse on KLM.

Stand H15

1 January, we opened an Asian HQ in Singapore, and our sales office in China is doing really well.”Amongst its core lines, DUPLO (age 2-5) accounts for 15% of total sales and is particularly suited for relatives to give to small children. Two exclusive items for airlines in the LEGO CITY RANGE – a police helicopter and glider with trolley – were launched in January, perfect for the cabin trolley at €16 each. You can build three different toys with LEGO CREATOR (age 6-12) and other lines such as STAR WARS, LEGENDS OF CHIMA and FRIENDS (age 6-12) – the first girl-only figures to appear, launched last year – are proving hugely popular.“When you do well in domestic markets, you should build your presence in duty free,” added Rosendahl. “It is often good to have smaller accounts who supply to

airports and airlines, and there’s no doubt our local markets benefit from Lego being in duty free.”

Stand G28

sweet For SwiSSThe Swiss chocolate maker, Chocolat Frey, arrived in Singapore on the back of strong travel retail sales, boosted by new customers, new products and acquisitions within the travel retail industry.While its confectionery sales are strong in Asia, it claims other traditional and emerging markets are integral to its business. “Europe and South America are doing just as well as Asia,” said Jacques Isler, Travel Retail Export Manager for Chocolat Frey. “We had a strong 2012 and the first quarter of 2013 seems to be following on from where we left off – we are growing in many places.” Mergers within the industry have favoured the company and opened up new retail opportunities, but line extensions are also driving sales. “We are targeting impulsive, self-consumption as well as the larger scale gift items,” said Isler, having unveiled a new line of smaller confectionery products yesterday. “We’re still a young company and there is still plenty of room for us to grow.”

Stand G9

trIuMPhant deBut

Arté Madrid might be new to the world of travel retail, but the luxury jewellery brand is enjoying much success in its first visit to Singapore. Yesterday it sealed deals with Qantas and Malaysian Airlines, in a move that will see its products being sold inflight. The Madrid-based company has also teed up important meetings with executives from China’s Mission Hills Resort, home to the largest golf course in the world. “This is our first time here and it has been amazing for us,” said Caren Lee, Arté Madrid’s Executive Director.

“We have made some deals with airlines and we also met with some China duty free shops.” Lee attributes a flight to quality within the travel retail sector as the reason Arté Madrid is generating so much interest. “Travel retail is looking for premium brands, so this is a very good time for us to enter,” she said. “Our key target for this show is the Asian market, but we also have meetings with European retailers and have developed products especially for travel retail.”Such products include adjustable rings,

which eliminate “size issues” as a barrier to sales.

Stand A31



CoNStaNt chocolate CreativityButlers Chocolates has made it clear that Asia is a key concern for it, and its constant efforts to create innova-tive new products for the market shows its dedication.“We’re here in Singapore to build brand awareness and consumer engagement,” said Sales Director Karl Marnane. “We

have constant new products in develop-ment (around three per year) as well as special seasonal offerings.”Butlers is investing heavily in the unique fruit flavours which have made its products such a hit in Asia, such as White Mixed Berry and Mango. In its native Ireland, Butlers even has boutique chocolate cafés. There is now one in Dubai International Airport, and should it impress then more could be on the way in Asia.Stop by the Butlers Chocolates stand to try some of its creative new offerings and learn more about its impact in Asia.

Stand C31

a Brand rejuvenaTedRenowned cosmetologist Erno Laszlo has recently undergone a major transformation, and is now looking to showcase its revitalised brand in Singapore.Whilst the old Erno Laszlo did not enter the Asian market, following its takeover and subsequent revamp in 2011, the company now features strongly in Hong Kong and has recently launched in Taiwan.The brand’s ideology of ritualistic skin

cleansing is hugely popular amongst Asian markets, and its skincare concern is second to none. It is a fully independ-ent company, and its New York heritage is adored by Asian consumers.Its presence here at the show has already seen approaches by four major airlines, as it looks to expand its presence into the travel retail sector.

Stand D2

www.tfwa.com


Visit us atStand J23

Who Are you?Since its inception, Lancaster has established itself as one of the important French leather goods brands in the segment of affordable luxury. Founded by Thomas Tchen in Paris, the brand was gradually built around strong values, the importance of sharing, innovation, constant renewal, and the follow-up of fashion and the most advanced trends. Leatherwork is the high point of all creations; it is placed at the heart of the creation process to offer high-quality products.

Who BuyS your ProducTS?Combining expertise and innovation, Lancaster captivates by its quest for variety. It offers a wide variety of products, with over 750 leather products per season in the catalogue. Whether it is with an ‘it-bag’ such as the famous Kyla satchel, the Nova bag or a timeless-cut handbag from the Versailles collection, the woman of today and tomorrow celebrates leather goods with handbags that reflect her free conception. Among men, the culture of authenticity, sincerity and fairness which forged the brand is rightly appreciated. This is also what variety means for Lancaster. More than creativity, it is also

lAncASTer 02STAND F2

a variety of genres, codes and practices, simply because every product is designed to shine a personality.

Why exhiBiT noW?• To meet our partners in Asia• To develop business in Asia and to

increase our brand image• To learn more about the Asian market

WhAT Are your oBjecTiveS?Our objective is to find partners to develop our brand via duty free shops and inflight sales.

WhAT iS your uSP?The never-ending renewal of Lancaster’s product ranges appeals to fashionistas who are always on the lookout for items that echo the latest trends. The brand designs a wide range of items that meet the needs and desires of today’s men and women – bags for everyday use, evening bags, travel bags, matching small items of leatherware and other accessories. Lancaster products attract clients for their quality and practicality, with designs inspired by the very latest fashion trends.

There are 74 companies either exhibiting at TFWA Asia Pacific Conference & Exhibition for the first time or returning after an absence. Here, we highlight a selection.

diSCover the FreSheSt brands

01

Who Are you?Couronne is a luxury handbag brand that is accessible. Couronne has been successfully positioned in the market with tremendous growth in a short period of time since its launch in 2009. It has brought a breath of fresh air with its new and fashionable experiments on classic design. The colour palette of Couronne bags is one of their distinctive factors.

Who BuyS your ProducTS?Self pampering is the philosophy that the Couronne brand is pursuing. We like our customers to maximise their satisfaction with Couronne bags, not for showing-off, but understanding their value and authenticity.

Why exhiBiT noW?We would like to expand our presence in the international duty free market, while our products are currently sold in Korea. A growing number of customers from Asian countries like China, Singapore, Hong Kong and Japan also prove it is the right time to reinforce our duty free business.

couronne 01STAND B26

WhAT Are your oBjecTiveS?We will be grateful to meet influential duty free buyers/agents, to raise our brand awareness by exhibiting together with global brands, and also to generate sales season by season.

WhAT iS your uSP?There are three key words to describe our brand: simplicity, timeless chic and exqui-site colours. We wanted to create stylish but wearable accessories that customers can carry with them all day.


new & returning exhibitors Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

Visit us atStand J23

Who Are you?Spirit France produces and sells premium spirits. It is the world-leading producer of Calvados with the three leading brands in the category: Père Magloire, Boulard and Lecompte. Also, Spirit France owns and develops the Armagnac Le Marque, which is known for its superior quality. Our company is present in 80 countries around the world.

Who BuyS your ProducTS?Spirit France has a worldwide distribution network with more than 200 distributors and agents. It is present in retail stores, grocers, liquor stores and in duty free.

Why exhiBiT noW?The time has come for Spirit France to take a new step forward for our four brands. TFWA Asia Pacific Conference & Exhibition is the perfect place to intro-duce its premium and upgraded ranges. Sales are growing in Asia, especially in China and Japan. Asia is very strong and we expect important growth for our company in this region in the next 12 months. Moreover, duty free is a strategic approach for our company.

WhAT Are your oBjecTiveS?Spirit France is proud to introduce its large range of exciting Calvados in stunningly simple, yet luxurious packaging:Calvados Boulard: AUGUSTE & EXTRACalvados Lecompte: 18 & 25 years old, Multi-vintage, Secret (in crystal decanter)Père Magloire: 35 years oldSpirit France is also proud to present its Armagnac brand: Armagnac Le Marque: V.S.O.P. & X.O. & EXTRA

WhAT iS your uSP?Spirit France offers premium spirits that are:• Best in class quality• Legitimate (presence in 80 countries)• Additional selling opportunity for our

clients (premium offer)• Clear price and market positioning• Actively managed offer (programme to

animate)• Time to get ‘the best of France’

SPiriT FrAnce 03STAND P29

03 04

Who Are you?Since its creation in 1988, SEQUOIA has been world-renowned as one of the major French leather goods brands. Since its first collection, SEQUOIA, with its artistic director Pierre Hardy, has affirmed its original and minimalist style inspired by fashion and design. The ring, at the core of the SEQUOIA bags’ design, appears in unexpected shapes and materials in every line. With standalone boutiques (five in France and two abroad), multi-brand stores (Galeries Lafayette, Printemps, Myer), and corners in department stores, thanks to a network of about 1,000 retailers, SEQUOIA benefits from a unique distribution that makes it well-known on five continents.

Who BuyS your ProducTS?SEQUOIA has a very strong identity, which revolves around three words: simplicity, innovation and audacity. Its definition is simple: “Fashionable, feminine bags at an affordable price.” SEQUOIA is focused on the creation of diverse and original models with refined shapes, using the highest quality materials. Women, regardless their style, age or income, are seduced by the harmonious composition of strong lines that shape each SEQUOIA

SeQuoiA 04STAND F2

collection. They are charmed by the design, the femininity and the functional-ity of the models. Lines such as ‘Handle’, ‘Bohême’ and ‘Overall’ have become staples over time and keep on evolving, with new colours, materials and styles.

Why exhiBiT noW?• To meet our partners in Asia• To develop business in Asia and to

increase our brand image• To learn more about the Asian market

WhAT Are your oBjecTiveS?Our objective is to find partners to develop our brand via duty free shops and inflight sales.

WhAT iS your uniQue SellinG PoinT (uSP)?SEQUOIA was the very first brand to ever consider handbags as a fashion accessory. This was the original idea behind SEQUOIA’s launch and it has made SEQUOIA an indisputable interna-tional leader in the eyes of retailers and consumers alike. The creativity behind SEQUOIA designs translates into a refined style, clean shapes, and a true sense of minimalism and perfection.

02


Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 new & returning exhibitors

The arT of ToBaccoImperial Tobacco is the world’s fourth largest tobacco company. This year it has created a true spectacle at its stand, with the addition of a first-storey smoking room within the exhibition, so that exhibi-tors and buyers alike might sample some of Imperial Tobacco’s world famous cigarettes.With a portfolio to cater to every national-ity, Imperial Tobacco does not simply deal with ‘the Asian customer’ – every nation-ality is fully addressed, with a localised global marketing strategy, brand ambas-sadors in every country, and every store laid out on a location-by-location basis. For example, Imperial Tobacco knows that whilst Chinese smokers enjoy a fuller flavour, Taiwanese customers prefer a much lighter cigarette. The recent release of the Davidoff range, with a cigarette for every type of palate, exemplifies this.The total tobacco company, Imperial Tobacco truly promotes ‘the art of tobacco’. Exhibitors are welcome to visit the smoking lounge, relax and sample a brand of their choice, and take away production and brand information.

Stand D37

danIsh deLIghtDanish cookies are not a treat simply enjoyed in their homeland – they have also been making an enormous impact in China, with over one million cases exported there from Denmark by only two companies.One of those companies is Jacob-sens Bakery: “We believe we have the best, simplest strategy out of everyone exhibiting here,” said Greater China General Manager Bo Keller. “We are all about creating happy moments and putting smiles on faces. China, all the way to the deepest of rural areas, is already thoroughly familiar with Danish cookies, so we are not here to increase awareness. We first started in Beijing and Shanghai airports as a test, but now we want to cover every area in China.”Jacobsens is showcasing its new travel retail appropriate tins, which are both small enough to be easily taken on a flight, and also lavishly decorated – perfect for the Chinese culture of generous gift giving.

Stand J23

tobacco Fit For a kiNgBulgarian tobacco producer King’s Tobacco is one of the fastest growing of its kind in the world. After 130 years of Bulgarian tradition, in 2008 King’s Tobacco became the first privately-owned cigarettes manufacturer in Bulgaria.With high ambitions and big efforts, King’s Tobacco is now focusing heavily on the export market. With its presence here in Singapore, Asia is its big focus, as it strives to find partners in the region and greater penetration. All regions are being targeted, and King’s even has a few top-secret product ideas directed at the Asian market to be unveiled when the time is right. For now, visitors can stop by the King’s Tobacco stand and enjoy a sample of brand new flagship cigarette, King’s Red, with newly designed packaging and a fuller flavour.

Stand H2

pica léla luxury

Unlike many exhibitors, Pica LéLa already has a tremendously strong and consoli-dated presence within Asia, with 40 of its 100 worldwide duty free stores located in China alone. With business doubling every year for the past three years, and relationships with 30 airlines, Pica LéLa will be looking to expand into Africa and South America.In the meantime, Pica LéLa has exciting plans for its trusted Asian market. Its new range, the Daynight Collection, has created jewellery for a niche much longed after by Asian consumers – jewellery that is classy enough to wear in the daytime, yet fashion-able enough to wear out at night. Not only that, but its new range of watches is being launched exclusively here in Singapore, seen for the very first time.With 90% of its sales deriving from travel retail, Pica LéLa is unique in offering a complete mixture of fashion, quality, and customer service. Its ability to take catwalk trends and translate them into affordable duty free jewellery is unsur-passed, as is its knowledge of the Asian consumer.

Stand H14

SPirit oF bulgariaVinprom Peshtera is bringing a hint of the unconventional to TFWA Asia Pacific Conference & Exhibition 2013. Pursu-ing a niche with its lesser known, less expensive wines and spirits, Vinprom

Peshtera is aiming to prove that smaller, non-premium brands can offer high quality too.‘Expect the unexpected’ is the motto emphasised by Biljana Pop-Petrovska, Global Marketing Director: “Asian consum-ers have already responded positively to our wines. They like the great packaging and that it can make for a lovely, everyday wine – and if the market demanded it, we would be more than willing to produce an Asia-specific product.”

Asia is very much Vinprom Peshtera’s priority, with negotiations already being finalised with a number of undisclosed Indian airports. “With the Chinese and their love of experimentation, we believe we can fit right in. They also love heritage, and we are proud of ours,” added Evgeniya Germanova, Head of Export Department.Vinprom Peshtera heartily encourages anyone curious to learn more about its unique brands to visit its stand for wine tasting and spirit-sampling. Stand C6

roll ouT

Capella Industries – best-known for its iconic 1960s watches brand Lambretta – introduces two new brands to customers this week – Panos Emporio, a Scandina-vian beachwear collection priced from US$175-250 and VELOX, a futuristic range with simple round watch faces in cool stainless steel, priced US$90, and

US$110 for the black plated and rose gold versions. The new Lambretta Cesare model is also on show. “ We’re here to interest airport operators in our open self serve floor units that we roll out at the end of this month,” said Jonas Dahlgren, CEO. “Heinemann is installing Cielo exclu-sive units in 23 of its airport shops and we are expecting a tremendous demand for them because the return per shop floor metre is so good.”

Stand H30



acknoWLedgIng tfWa – Backer of “teaMBron”

Every year PPS Publications – the company which brings you the TFWA Dailies – also runs the Virgin london Marathon, with this year’s entry “TeamBron” raising $40,000 for the bone marrow transplant charity, Anthony nolan, thanks to significant backing from TFWA.

Anthony Nolan is supported because it arranged two bone marrow transplants for Brontë, the daughter PPS Publications’ Managing Director Paul Hogan. Tragically “Bron” died exactly two years ago, aged 12, after her brave five-year battle with leukaemia.“Well over $150,000 has been raised through the seven London Marathons since TeamBron hit the streets in 2007, and we have received key backing from the TFWA Board in every single race – a cumulative sum approaching €20,000. I am grateful, Anthony Nolan is grate-ful, and families all over the world are grateful,” explained Hogan, who blamed “suicidal skiing injuries” for his record-slow performance in finishing the 42km race almost an hour behind his 3.37 personal best.“While sponsorship from TFWA is a straight case of generous corporate giving, low cost easyJet demanded a higher price, requiring us to run the race

as human bill-boards in easyJet orange kit and with our hair dyed matching easyJet orange.”PPS Publications would like to thank its many supporters in travel retail and air transport including the following core sponsors:

Carolyn McCall, CEO, easyJetStewart Wingate, CEO, London Gatwick AirportDeclan Collier, CEO, London City AirportErik Juul-Mortensen, President, Tax Free World Association

The TFWA-backed “TeamBron” runners in their easyJet kit and matching “easyJet Orange hair”. Most spectators agreed this was a marked improvement on the aging PPS Publications Managing Director’s natural hair colour – ‘a single shade of grey’.

Buyers doinG Business

nick SAdhWAni, execuTive vice PreSidenT, duTy Free SuPerSTore inc

“I have had back to back meetings all day; travel retail is doing really well in the Philippines because when Filipinos go away they love to buy gifts for when they come back. I’m not really looking for anything new at the moment, I have just come to touch base with our clients and learn about new launches.”

denny hui, vice PreSidenT – MerchAndiSinG, PlAnninG And STrATeGy diviSion, kinG PoWer

“I think the move to Marina Bay Sands from Suntec has been accomplished very well, it still seems familiar to me and I have visited most of our major suppliers. It is good to see some new exhibitors too, and my colleagues and I agreed that there is a good selection of stands this year. I’m open to looking at all categories, and have come to see brands for future planning develop-ment, to be considered in the long term.”

yAn yAn lin, BuSineSS develoPMenT MAnAGer, lS TrAvel reTAil ASiA

“I have had plenty of productive meetings here. Travel retail is changing in a positive way because there has been a shift in focus by companies to the Asian market; they are now developing products with Asia in mind. Everyone knows China is hot now but Southeast Asia has great potential.”

MAyA, MArkeTinG execuTive, hAikou MeliAn AirPorT duTy Free ShoP

“I have been looking mainly at meeting brands who deliver products across cosmetics, accessories such as sunglasses, bags and suitcases, electron-ics, and especially toys, which is a recent addition to the categories offered at Hainan Haikou Meilan Airport – I am particularly interested in Lego. I had some good meetings today and they will continue tomorrow when I plan to speak to Kipling and Philips.”


Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 buyer feedback

exhiBiTor lisT – addendum

Wine/Spirits

BLEEDING HEART RUM COMPANYQ 25

Chat Noir Co Inc1651 Dian StreetBarangay San Isidro, MakatiManilaThe PhilippinesT: +63 2893 7349F: +63 2893 7349E: [email protected]

CONTACT:Stephen Carrol - Founder

neW exhiBiTor

Fragrances/Cosmetics

CLARINS GROUPHS 07

Clarins Pte Ltd302 Orchard Road05-01 Tong BuildingSingapore 238862SingaporeT: +65 6838 6333F: +65 6838 3660E: [email protected]: www.clarins.com

CONTACT:Alexandre Callens - Regional Director - Travel Asia Pacific

neW exhiBiTor

Wine/Spirits

VINPROM PESHTERA SAC 6

Vinprom Peshetra SA5 Dunav Boulevard4003 PlovdivBulgariaT: +359 32 606 909/933F: +359 32 606 910E: [email protected]: www.peshtera.com

CONTACT:Evgeniya Germanova - Head of Export Department

neW exhiBiTor

Jewellery/Watches

ABISTEQ 23

313 Minami Aoyama Building 7F3-13-18 Minami AoyamaMinato-kuTokyo 107-0062JapanT: +81 334 018 101F: +81 334 017 183E: [email protected]: www.abiste.co.jp

CONTACT:Takeshi Obayashi - Overseas Division Manager

neW exhiBiTor

Wine/Spirits

UNITED DUTCH BREWERIESE 38

United Dutch BreweriesMinervum 7208P.O Box 94244801 LK BredaThe NetherlandsT: +31 76 578 1000F: +31 76 578 1001E: [email protected]: www.uniteddutchbreweries.com

CONTACT:Henk-Jan Bakker - Regional Director Asia Pacific

neW exhiBiTor

Fashion/Accessories

HUGO BOSS TRAVEL RETAILHS 10

Hugo Boss International Markets AGBaarerstrasse 1336302 ZugSwitzerlandT: +41 41 72 73 879F: +41 41 72 73 998E: [email protected]: www.hugoboss.com

CONTACT:Jesper Gustafsson- Head of Travel Retail

neW exhiBiTorMeMBer

Gifts

PARkERC 4

Newell Rubbermaid Asia Pacific Ltd35/F Tower 6, The Gateway, Harbour City9 Canton Road, TsimshatsuiKowloonHong KongT: +852 3926 9688F: +852 3926 9619E: [email protected]

CONTACT:Virginie Descamps - Sr. Vice President and General ManagerIsabelle Gippet - Retail Activation Director, APACRay Yu - National Sales Director, China

neW exhiBiTorMeMBerMeMBer

Confectionery/Fine Foods

BROWN AND HALEYQ 27

3500-C, 20th Street EastFife, WA 98424-1700USAT: +1 253 620 3000E: [email protected]

CONTACT:Richard Nicks - Managing Director, International

neW exhiBiTorMeMBer


exhibitor addendum Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013

The airport, and its nZ$237 million (uS$200m) new terminal project, is enormously important to the recovery of Christchurch, not least its economic recovery. “The best thing we can do is continue to grow tourism arrivals into this airport,” commented Boult.

Throughput peaked at six million in 2010. As a result of the earthquake and the global financial crisis, passenger numbers have dropped to 5.5 million, but growth is expected in 2013. “I think we probably went through the low point in late-2012 and we’re starting to see some growth, particularly in domestic numbers, which have been excellent,” explained Boult.It is an encouraging trend given the current shortage of accommodation in Christchurch, which stands at 57% of the pre-earthquake total, as well as the loss of the convention centre.The new terminal, or Integrated Terminal Project, was completed in March and officially opened on 18 April. It sees domestic and international passengers now check-in in the same place, and

increases capacity to 10 million passen-gers per year, which will accommodate demand to around 2020. “From the airlines’ point of view it works well. We have one set of check-in desks and one baggage handling system, all under one roof, which is very cost-effective,” said Boult. “It’s state-of-the-art and in our view, for its size, is among the best in the world. The feedback from airlines and passengers is very positive. I think it’s also been a very good signal to send to Christchurch, in that it’s the first major piece of infra-structure that’s been completed since the earthquake, so it’s a beacon of the rebuild of the city going forward.”He added: “We are actively engaged in driving our commercial revenues. We have a split of 65% non-aeronautical revenues and 35% aeronautical. We’re certainly seeing the development of those commer-cial revenues as a big deliverable for us.”Beattie explained that the airport has conducted research into what passengers want from the retail and food & beverage offer. “They want a local flavour. A ‘sense of place’ is becoming increasingly impor-tant in retail and F&B, balanced with

international brands. Landside retail has also become a very important part of the business,” she said.There are plans for an additional 300sqm of retail space, for which some of the design has already been completed. The new space will open in mid-2014. “We want to create a ‘sense of place’ and are looking for local Christchurch retailers. Technology is another category we are putting into the mix – it is a new category for us, and one that thrives on dwell time. There is also an emphasis on retail theatre, with tastings and demonstra-tions,” commented Beattie.

Also important is the fact that last year, the New Zealand Ministry of Transport announced an ‘Open Skies’ regime at Christchurch, which will be in place until 2017. The new policy gives favourable consideration to airlines offering new services to and from Christchurch, and the airport views this as a significant development in assisting with the recovery of the city and the region.“We see a very exciting future in front of us. In fact, I suspect Christchurch is going to be the most exciting place to be in Australasia in the next decade,” concluded Boult.

new Terminal symBolic of chrisTchurch recovery

The completion of Christchurch International Airport’s new terminal is symbolic of the city’s re-birth, following the devastating earthquake of February 2011. It is the first major piece of infrastructure to open in the city since the earthquake. Jim Boult, Chief Executive, and Julie-Ann Beattie, Manager Retail Development, spoke to Ross Falconer.

also imporTanT is The facT ThaT lasT year, The new Zealand minisTry of TransporT announced an ‘open skies’ reGime aT chrisTchurch, which will Be in place unTil 2017.

Christchurch Airport’s new terminal was officially opened in April. Commercial revenues are vital to the airport, accounting for 65% of overall revenues.


Tfwa asia pacific conference & exhiBiTion WEDNESDAY 15 MAY 2013 christchurch airport

aot exPandIng suvarnaBhuMI and PhuketThailand’s improved economy and robust growth in tourist traffic contributed to a +14.7% increase in passenger traffic across Airports of Thailand’s (AOT) six airports in 2012 to more than 76 million. Pongsak Semson, Director and Acting President, explained the developments taking place across AOT’s airports to Ross Falconer.

AoT operates six airports – Bangkok Suvarnabhumi, Bangkok Don Mueang, Phuket, Chiang Mai, Hat yai and Chiang rai – all of which registered double-digit growth in 2012.

The US$166 million expansion of Phuket International Airport is well underway and scheduled for completion in 2015. When completed, the airport will be able to handle 12.5 million passengers per year, up from the existing annual capacity of 6.5 million passengers, enabling AOT to cope with fast-growing traffic demand through one of the world’s most popular resort destinations. The expansion involves the construction of a new terminal capable of handling six million passengers a year, renovating the existing terminal, putting in place six more aircraft aprons (there are currently 15), constructing a new five-storey car park with capacity for 1,000 vehicles, and improving road systems within the airport. “The new terminal will be devoted to international passengers and is expected to be up and running in mid-2014. On the other hand, the existing terminal will be dedicated to domestic passengers when its upgrade is completed in mid-2015, with the capacity of 7.5 million passengers a year,” said Semson.Meanwhile, Phase 2 of the Suvarnabhumi Airport Development Project will increase annual capacity from 45 million passen-gers to 60 million by 2017. The six-year, US$2 billion development involves construction of a satellite passenger terminal with a floor space of 216,000sqm,

and 28 contact gates – eight of which will be capable of handling the A380. The current and future terminals will be linked by an underground tunnel, with an in-built automated people mover (APM) system for transferring passengers. The expansion programme also includes an extension of the current terminal, creating an additional 60,000sqm of space.“The Phase 2 development will certainly have a profound meaning for Suvar-nabhumi from the perspective that it enables us to enhance service quality to both airlines and passengers alike,” added Semson. “Components incorpo-rated into Phase 2 will go a long way in providing modern, safe, efficient and seamless services for airport users. The

development will certainly help us retain Suvarnabhumi’s strategic position as one of the leading air hubs in South East Asia, contributing to the development of the global aviation industry and Thailand’s economy.”Commenting specifically on commercial activities, Semson explained that these are very important for the AOT airports, providing a solid revenue channel in addition to the core aeronautical receipts, which tend to fluctuate in accordance with air traffic movements. He stated: “It is our intention to strengthen our non-aeronautical revenues, which soared above the US$340 million mark last year, compared with about US$610 million for aeronautical revenues.”

Semson: “It is our intention to strengthen our non-aeronautical revenues, which soared above the US$340 million mark last year, compared with about US$610 million for aeronautical revenues.”

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