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International Marketing Plan
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CHILEGROUP MEMBERS :
1. Siti Aishah Binti Shamim Ahmad 169818
2. Awgku Alizra Abidin Bin Ahmad 166970
3. Muhammad Fauzan Bin Sazali 171151
4. Fara Nurhana Binti Masli 168633
5. Nur Dhaniah Binti Amarudin 169691
AGENDA
CULTURAL ENVIRONMENT
LEGAL ENVIRONMENT
TARIFF & NON-TARIFF
POLITICAL ENVIRONMENT
PRODUCT
TARGET MARKET
religion
• The religion has played a large role in defining social and political life.
• Religious instruction in public schools is almost exclusively Roman Catholic.
• Abortion is actually illegal due to the influence of the Church.
• Divorce was illegal until 2004.
• Most national holidays are religious in nature.
The role of family
• The family occupies a central role in Chilean life.
• Extended families are very close and will frequently congregate for major occasions and celebrations.
• Family and business are intertwined to the extent that nepotism is seen as a positive
concept.
• Many small firms will be 100% family run.
BUSINESS CUSTOMS
MEETINGS &
GREETINGS
Stand position
Surnames
Formality
Hand shakes
Eye contacts
Business Card
BUSINESS CUSTOMS
BUSINESS MEETINGS
Hand movement
Interrupts
Indirect communication
Never openly criticize
Time is not
essence
SUPREME COURT
• head of the Chilean Judiciary System• integrated by twenty one members called "Ministers"
(Ministros), one of them is elected by its peers as the President for a two-year period.
• Ministers characteristic: • Sixteen must be judges of Court of Appeal and five must
be lawyers not related to judiciary system. • Members must be practic must be lawyers with at least
fifteen years of professional exercise,• have distinguished professional or academical career
and several other requirements established by the law
SUPREME COURT
• Function of Supreme Court : • In charge of the directive, correctional and
economical superintendence of all the courts of the country
• Save the Constitutional Court, • Become National Board of Elections and the
Regional Boards of Elections.• Acting as a Court of Cassation, seeking the
standard application of the law to all alike cases, in order to maintain a uniform interpretation of the law throughout the country.
COURT OF APPEAL
• 17 Court of Appeal in Chile• Consist between 4 to 31 of judges called Minister• Operate in chambers of at least 3 judges ( presence
of majority judges on some hearing)• Courts of Appeal are the hierarchical superiors to the
Courts of Letters, the Courts of Guarantee, the Oral Criminal Tribunals, Family Courts, Labour Courts, Labour Courts of Collection, and Local Police Courts.
CRIMINAL COURT
• While the Prosecution is in exclusive charge of the functions of investigation and accusation, the Criminal Courts have the exclusive task of judging, they have no power to investigate crimes, only to try them.
• During the investigative phase, a Guarantee Judge takes charge of the protection of the rights of the people involved in the case.
• Once enough proof is gathered, the Prosecution will decide whether to indict the accused or file the case.
CRIMINAL COURT
• For most minor offenses and some simple crimes for which the prosecutor in the Attorney General sought the imposition of a penalty of up to 540 days of imprisonment, the case is judged by the Guarantee Judge in a summary trial.
• Oral Criminal Courts are integrated by three professional judges, who hear the cases exposed by the Prosecutor and the Defense of the accused, then deciding and establishing the guilt or innocence of the accused.
LAW OF CHILE The legal system of Chile belongs to the Continenta
Law tradition. The basis for its public law is the 1980 Constitution,
reformed in 1989 and 2005.
PUBLIC LAW
Constitution• The current Political Constitution of the Republic of
Chile• approved by Chilean voters in a tightly
controlled plebiscite on September 11, 1980 under Augusto Pinochet, and made effective on March 11, 1981
• has been amended in 1989, 1991, 1994, 1997, 1999, 2000, 2001, 2003 and 2005.
LAW OF CHILEAdministrative law• The President of the Republic must fulfill the
administrative function, in collaboration with several Ministries or other authorities with ministerial rank. Public property is subject to privileges and burdens,
• There is not a singular Administrative court to deal with actions against the administrative entities, but several specialized courts and procedures of review.
LAW OF CHILEPRIVATE LAW
Civil Code• The Civil Code of the Republic of Chile is the work of the
Chilean-Venezuelan jurist and legislator Andrés Bello. • Congress passed the Civil Code into law on 14 December
1855, and came into force on 1 January 1857. • The Code has kept in force since then though it has been
the object of numerous alterations.• The main modernisations the code has undergone have
affected family law and the law of successions sentences of a higher court can be appealed to the Supreme Court based in the erroneous application of the law, thus being able to deliver uniform decisions in controversial matters of law.
LAW OF CHILECommerce• Though the Commerce Code of 1868 was the main source
of business law, nowadays the legislation is widely spread in many legislative bodies.
• For instance, both the Civil Code and the Commerce Code deal with the basic matters of enterprises, but Corporations and limited liability enterprises have a statute of its own.
• Recently the law of bankruptcy has been incorporated in the Commerce Code, in a process of re-codification.
• Matters such as banking and the stock exchange are strongly regulated by government agencies and therefore are subject to public scrutiny. Recently, these agencies have fined important executives for insider trading
MALAYSIA-CHILE FREE TRADE AGREEMENT
• first bilateral FTA between Malaysia and a Latin American country came into force on 25 February 2012.
• signed by YB Datuk Richard Riot Anak Jaem, Deputy Minister of Foreign Affairs, Malaysia and Hon. Alfredo Moreno Charme, Minister of Foreign Affairs, Chile on 13 November 2010 in Yokohama, Japan.
• Commitments are made in specific chapters in the MCFTA to facilitate Trade in Goods include areas of:
tariffs;
rules of origin (RoO);
sanitary and phyto-sanitary measures (SPS);
customs procedures; and
technical barriers to trade (TBT).
MALAYSIA-CHILE FREE TRADE AGREEMENT
• An FTA between Malaysia and Chile, in the long term, offers opportunities to strengthen trade and investment linkages by:
enhancing Malaysia 's market share in Chile;
facilitating two-way investment flows in areas of common interest; and
creating potential for Malaysian traders and investors to expand to other Latin American markets.
MALAYSIA-CHILE FREE TRADE AGREEMENT
CHILE• Eliminate import duties for 6,960 tariff lines from the date of entry into force
for products that include video recording apparatus and data processing machines (electrical and electronic items), vulcanized rubber thread and cord, surgical gloves, vegetable fats, cocoa butter, fats and oil and parts of aircraft.
• By 2015 (Year Three) further eliminate tariff on 355 tariff lines that include palm oil, cocoa powder containing added sugar, rubber gloves, textile, apparel and clothing accessories, footwear, ceramic tiles, paints and varnishes, ceramic sanitary products, glass and glassware, paper products, machinery equipment, wooden furniture products.
• By 2017 (Year Five) further eliminate tariff on 313 tariff lines for products such as examination gloves, palmatic acid and stearic acid, paints, polypropylene and polyethylene, wooden frames and pallets, tyre flaps, float glass, ceramic wares, chemical products, plastic products, iron and steel bars and rods, rubber products, wood products, footwear and motor vehicles.
MALAYSIA-CHILE FREE TRADE AGREEMENT
MALAYSIA • Fully eliminate import duties on 9,311 tariff lines upon date of entry
into force• By 2015 (Year Three) further eliminate 405 tariff lines on products
such as vegetable oil, glycerol, floorcovering, plastic products, flooring materials of rubber, particle board, veneered panels, waterproof footwear, copper products, high pressure hydro-electric conduits and kitchenware.
• By 2017 (Year Five), reduce import tariff on 500 tariff lines further cap duties at 5% on items that include compounded rubber products, tubes, pipes ad hoses of vulcanized rubber, new pneumatic tyres, transmission belts, aluminum products, heavy vehicles including concrete-mixer lorries, mobile drilling derricks and fire-fighting vehicles.
MALAYSIA-CHILE FREE TRADE AGREEMENT
Excluded item :
Chile - 96 tariff lines comprising wines and alcohol, tobacco, rice wheat or meslin flour, sugar, glucose and syrup, honey and used pneumatic tyres.
Malaysia – 138 tariff lines comprising items such as explosives, ammunition, rice, tobacco and alcoholic beverages.
President of Chile • Spanish :Presidente de la República de Chile• Head of states and the head of government of
the Republic of Chile• Role and significance has changed over the history of
Chile• Considered as one of the institutions that make up the
"Historic Constitution of Chile“• President is elected to serve for a period of four years,
with immediate re-election being prohibited (current constitution)
• Official seat of the President of Chile is the La Moneda Palace in the capital Santiago.
• 37 presidents since 1826.
Michelle Bachelet• Born 29 September 1951• A physician with studies in military
strategy• Politician for Chilean Socialist Party• Served as a President of Chile from
2006-2010 and 2014 – present ( first woman president in Chile)
• Minister of Health (March 2000- January 2002) and Minister for National Defense (January 2002 – October 2004)
• Executive Director of UN Women (September 2010 – March 2013)
Michelle Bachelet
Award and Media Recognition • Ranked 17th most powerful women in the
world by Forbes magazine in Defense of Freedom and Democracy Award by Ramón Rubial Foundation (January 2007).
• Ranked world's 15th most influential person by TIME magazine in 2008.
• Keys to the City of Miami (November 2010).• Eisenhower Fellowships's Eisenhower Medal for
Leadership and Service (May 2012).• 2012 – "10 Most Influential Ibero American
Intellectuals" of the year – Foreign Policy magazine
Michelle BacheletOrders
• Italy: Knight Grand Cross of the Order of Merit of the Italian Republic (9 October 2007).
• Lithuania: Order of Vytautas the Great with Golden Chain (23 July 2008).
• Australia: Companion of the Order of Australia (Honorary) (5 October 2012).
• Spain: Collar of the Order of Isabella the Catholic (26 February 2010).
: Collar of the Order of Charles III (30 October 2014).• Netherlands: Knight Grand Cross of the Order of the
Netherlands Lion (25 May 2009)• Portugal: Order of Prince Henry (7 November 2007)
President of Chile
№Name
(Birth–Death)Elected
Political Party
(Political Coalition)
1Manuel Blanco Encalada
(1790–18760
1826
Independent
2Agustín Eyzaguirre
(1768–1837)Independent
3Ramón Freire Serrano
(1787–1851)
1827
Pipiolos
4Francisco Antonio Pinto
(1785–1858)Pipiolos
José Tomás Ovalle
(1787–1831)Pelucones
5 José Joaquín Prieto
(1786–1854)
1831 Pelucones
1836 Conservative Party
6Manuel Bulnes
(1799–1866)
1841Conservative Party
1846
7Manuel Montt
(1809–1890)1851 Conservative Party
President of Chile
1856 National Party
8José Joaquín Pérez
(1801–1889)
1861 National Party
(Fusion)1866
9Federico Errázuriz Zañartu
(1825–1877)1871
Liberal Party
(Fusion)
10Aníbal Pinto
(1825–1884)1876
Liberal Party
(Liberal Alliance)
11Domingo Santa María
(1825–1889)1881
Liberal Party
(Liberal Alliance)
12José Manuel Balmaceda
(1840–1891)1886
Liberal Party
(Liberal Alliance)
13Jorge Montt
(1845–1922)1891
Independent
(Coalition)
14Federico Errázuriz Echaurren
(1850–1901)1896
Liberal Party
(Coalition)
15Germán Riesco
(1854–1916)1901
Liberal Party
(Liberal Alliance)
President of Chile
16Pedro Montt
(1849–1910)1906
National Party
(Liberal Alliance)
17Ramón Barros Luco
(1835–1919)1910
Liberal Party
(Liberal Alliance)
18Juan Luis Sanfuentes
(1858–1930)1915
Liberal Democratic Party
(Coalition)
19Arturo Alessandri Palma
(1868–1950)1920
Liberal Party
(Liberal Alliance)
19Arturo Alessandri Palma
(1868–1950)1920
Liberal Party
(Liberal Alliance)
20Emiliano Figueroa Larraín
(1866–1931)1925
Liberal Democratic Party
(Coalition)
21Carlos Ibáñez del Campo
(1877–1960)1927 Independent
22Juan Esteban Montero
(1879–1948)1931 Radical Party
23Arturo Alessandri Palma
(1868–1950)1932 Liberal Party
24Pedro Aguirre Cerda
(1879–1941)1938
Radical Party
(Popular Front)
President of Chile
25Juan Antonio Ríos
(1888–1946)1942
Radical Party
(Democratic Alliance)
26Gabriel González Videla
(1898–1980)1946 Radical Party
27Carlos Ibáñez del Campo
(1877–1960)1952
Independent
(FENAFUI)
28Jorge Alessandri Rodríguez
(1896–1986)1958
Independent
(Democratic Front of Chile)
29Eduardo Frei Montalva
(1911–1982)1964 Christian Democratic Party
30Salvador Allende Gossens
(1908–1973)1970
Socialist Party
(Popular Unity)
31Augusto Pinochet Ugarte
(1915–2006)— Military
32Patricio Aylwin Azócar
(1918–)1989
Christian Democratic Party
(Concertación)
33Eduardo Frei Ruiz-Tagle
(1942–)1993
Christian Democratic Party
(Concertación)
President of Chile
34Ricardo Lagos Escobar
(1938–)1999
Party for Democracy
(Concertación)
35Michelle Bachelet Jeria
(1951–)2005
Socialist Party
(Concertación)
36Sebastián Piñera Echenique
(1949–)2009
National Renewal
(Coalición)
37Michelle Bachelet Jeria
(1951–)2013
Socialist Party
(Nueva Mayoría)
SENATE of Chile Upper house of Chile's bicameral National Congress Composed of thirty-eight directly elected senators,
chosen by universal popular suffrage vote in 19 senatorial circumscriptions
Serve eight-year terms, with half of them being replaced every fourth year
Criteria of senator : eligible to vote completed secondary school, or its equivalent at least 35 years old
Leadership : President Patricio Walker , Christian Democratic ( New Majority )
Vice - President Adriana Muñoz D'Albora, PPD ( New Majority )
SENATE of Chile Political group : • New Majority
Christian Demochratic ( 7 )
Socialist Party ( 6 )
Party for Democracy ( 6 )
Broad Social Movement ( 1 )
New Majority’s Independent ( 1 ) • Chile Vamos ;
Independent Democratic Union ( 8 )
National Renewal ( 6 )
Chile Vamos’s Independent ( 1 ) • Out of pack ;
Amplitude ( 1 )
Patagonian Regional Democracy
CHAMBER OF DEPUTIES
Lower house of Chile's bicameral Congress. Its powers and duties are defined in articles 42 to 59 of Chile's current constitution.comprises 120 members called honorable deputies (H.D.), who are elected to four-year terms, by direct universal suffrage, from 60 two-member electoral districts.
Criteria : be aged at least 21
not be disqualified from voting
have finished secondary school or its equivalent
have lived in the corresponding electoral district for at least two years prior to the election.
CHAMBER OF DEPUTIES
Leadership : President Marco Antonio Núñez, PPD
(New Majority )
Vice- President Patricio Vallespin , Christian Democratic ( New Majority )
Voting system : Binomial system Place of meets : Valparaiso, Chile
MINISTER OF STATE OF CHILE
• Spanish: Ministros de Estado de Chile• Based on Chile constitution Minsters are direct and
immediate collaborator of the President of the Republic in the government and administration of the state.
• President can appoint and remove ministers freely, and each reports to directly to the president.
• 23 Government Ministry
MINISTER OF STATE OF CHILE
Government Ministry Incumbent MinesterMinistry of the Interior and Public Security Jorge Burgos (2015)
Ministry of Foreign Affairs Heraldo Muñoz (2014)
Ministry of National Defense José Antonio Gómez (2015)
Ministry of Finance Rodrigo Valdés (2015)
Ministry General Secretariat of the Presidency Jorge Insunza (2015)
Ministry General Secretariat of Government Marcelo Díaz (2015)
Ministry of Economy, Development and Tourism Luis Felipe Céspedes (2014)
Ministry of Social Development Marcos Barraza (2015)
Ministry of Education Nicolás Eyzaguirre (2014)
Ministry of Justice Javiera Blanco (2015)
Ministry of Labor and Social Forecast Ximena Rincón (2015)
Ministry of Public Works Alberto Undurraga (2014)
Ministry of Health Carmen Castillo (2015)
Ministry of Housing and Urban Planning Paulina Saball (2014)
Ministry of Agriculture Carlos Furche (2014)
Ministry of Mining Aurora Williams (2014)
Ministry of Transport and Communications Andrés Gómez-Lobo (2014)
Ministry of National Assets Victor Hugo Osorio (2014)
Ministry of Energy Máximo Pacheco (2014)
Ministry of the Environment Pablo Badenier (2014)
National Women's Service Claudia Pascual (2014)
Ministry of Sport Natalia Riffo (2014)
National Council of Culture and the Arts Ernesto Ottone (2015)
POLITICAL PARTIES
• 1826 -1841
Independent
Pipiolos
Pelucones • 1841 – 1973
Conservative Party
National Party
Liberal Party
Liberal Democratic Party
Radical Party
Christian democratic Party
• 1973 – 1990
Military • 1990 – present
Christian democratic Party
Party for Democratic
Socialist Party
National Renewal
POLITICAL PARTIES
• Christian Democratic Party
President : Jorge Pizarro
Founded : 28 July 1957
Membership : 115,007
Ideology : Christian democracy , Social conservatism , Conservatism , Third way
• Party for Democracy
President : Jaime Quintana
Founded : 15 December 1987
Membership : 99, 384
I deology : Social Democracy , Social Liberalism
POLITICAL PARTIES
• Socialist Party
President : Isabelle Allende
Founded : 19 April 1933
Membership : 109,561
Ideology : Social Democracy , Democratic Socialism
• National Renewal
President : Christian Monckeberg
Founded : 29 April 1987
Membership : 90, 027
Ideology : Conservatism , Liberal Conservatism , Conservative Liberalism , Classical Liberalism