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Children and Parents: Media Use and Attitude Report 2013

Children and Parents: media use and attitudes report

Statutory duty

to promote

Media

Literacy

BARB data

on children’s

viewing habits

comScore

data on most-

accessed

websites by

children aged

6-14

1700 interviews

with 5-15s;

1700 interviews

with their parents;

700 interviews with

parents of 3-4s;

April/May 2013

= 4100 interviews

http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/october-2013/research07Oct2013.pdf






Children and Parents: media use and attitudes report

Media use and attitudes of children aged 3-15

Parental attitudes, concerns and mediation

Research running since 2005

TV, radio, the internet, mobiles and games







3

3

Tablets are becoming the must-have device for children

2011 2012 2013

88 82 81

60

50

5

86 82 82

58

46

14

81 81 77

57

42 42

Gamesconsole/player

Internet -PC/laptop

DVD/Blu-ray Mobile Radio set Tablet

Aged 3 to 4 = 28%

Aged 5 to 7 = 39% up 28pp

Aged 8 to 11 = 44% up 31pp

Aged 12 to 15 = 42% up 25pp

Tablet use







2028 29

12 15 18

41

62 6231

2113

5 4

36 2815

46

25 20

2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013

Child has a smartphone Child has a non-smartphone

4

5-15 5-7

8-11 12-15

Total mobile

phone ownership

52

3-4

49 43

8 5 3

48 43 33

82

1

Older children are opting for smartphones







2028 29

12 15 18

41

62 6231

2113

5 4

36 2815

46

25 20

2013 2011 2012 2013 2011 2012 2013 2011 2012 2013 2011 2012 2013


5

5-15 5-7 8-11 12-15

Total mobile

phone ownership

52

3-4

49 43

8 5 3

48 43

33

87 87 82

1

Older children are opting for smartphones







Looking back: Mobile ownership

18

6215

82

20

49

2005 2013 2005 2013


8-11 12-15

33

52

82 82







22

11

0 2

4338

37

37

28

4 5

58 60

1419

53 53

1518

73

64

39

30

6257

38

19

Television Games console/

player

Internet (PC/

laptop/ netbook

based)

Aged

5-7

Aged

12-15 Aged

8-11

Aged

3-4

2013

2013

2012

2013

2012

2013

2012

Aged

5-7

Aged

12-15 Aged

8-11

Aged

3-4

Radio (DAB or

AM/FM)

Media devices in bedrooms decreased in 2013

2013

2013

2012

2013

2012

2013

2012

2013

2013

2012

2013

2012

2013

2012

2013

2013

2012

2013

2012

2013

2012

Aged

5-7

Aged

12-15 Aged

8-11

Aged

3-4 Aged

5-7

Aged

12-15 Aged

8-11

Aged

3-4







71

3

53

15

75

13

62

38

Television Internet (PC/ laptop/

netbook based)

2013 2005

Looking back: Media devices in bedrooms

2005 2005 2005 2013 2013 2013

Aged

12-15 Aged

8-11

Aged

12-15 Aged

8-11

Aged

12-15 Aged

8-11

Aged

12-15 Aged

8-11

Aged 8 - 11 Aged 12 - 15







9

29

6

12

58

58

5 6

65

62

6

21

87

87

12

9

87

83

18

27

97

95

44

11

97

92

52

22

33

%

Uses any device

to access the

internet at home

PC/ laptop/

netbook

Mobile phone Tablet

computer

Aged

8-11

Aged

5-7

Aged

12-15 Aged

3-4

2013

2012

2013

2012

2013

2012

2013

Children more likely to use a range of devices to go online

In 2013, 84% of 5-15 s access the internet at home

Aged

8-11

Aged

5-7

Aged

12-15 Aged

3-4

2013

2012

2013

2012

2013

2012

2013

Aged

8-11

Aged

5-7

Aged

12-15 Aged

3-4

2013

2012

2013

2012

2013

2012

2013

Aged

8-11

Aged

5-7

Aged

12-15 Aged

3-4

2013

2012

2013

2012

2013

2012

2013







Increase in mobile devices ‘mostly’ used go online

68%

-18pp since

2012 13%

+10pp since

2012

11% +5pp since 2012







14%

58%

7%11%

1%5%

2%

27%

0%3%

42%

47%

14%

9%

1%

6%

1%

20%

4% 5%

75%

54%

36%

29%

15%18%

15%

21% 19%

14%

84%

54%

70%

56%

67%

53% 55%

30%

35% 36%

0%

20%

40%

60%

80%

100%

General

surfing/

browsing

School

work/

homework

Playing

games

online

Social

networking

websites

Downloading

or playing

music

TV channel/

programme

website

Instant

Messaging

Watch/

download

music

videos

Aged 12-15 Aged 8-11 Aged 5-7

Watch/

download

videos made

by people/

general

public

(YouTube)

Go to the

Wikipedia

website

+8

+7

-8

+10

% point

change

since 2012

Aged 3-4**

Top ten internet activities carried out weekly in 2013







Social Networking: active profiles by age

67% of 12-15

-13pp 22% of 8-11

-8pp







Social Networking: active profiles by age

67% of 12-15

-13pp 22% of 8-11

-8pp

12-15s have on average 272 social networking ‘friends’

12-15s estimate that they have

not met in person 78 social

networking ‘friends’







Social Networking: active profiles for 12-15 across sites

Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +

2009

2011

2012

2013

NA NA NA

87% Main

profile 5% 3% 2% 1% 1%

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

NA NA NA NA NA

81

6

24

49

97

14

15

14

2523

11

6 7 8

97

37

26

16

118

5 4

98

0%

20%

40%

60%

80%

100%







Social Networking: active profiles for 12-15 across sites

Facebook Twitter YouTube Instagram Bebo MySpace Tumblr Google +

2009

2011

2012

2013

NA NA NA

87% Main

profile

5% 3% 2% 1% 1%

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

2009

2011

2012

2013

NA NA NA NA NA

81

6

24

49

97

14

15

14

2523

11

6 7 8

97

37

26

16

118

5 4

98

0%

20%

40%

60%

80%

100%







Which media would be most missed in 2013?

64

Watch TV

18

Watch TV Listen to

the radio

Use a mobile

phone Use the internet

Via PC/Laptop

Watch

Videos/

DVDs

Play

console/

Video games

Listen to

portable

MP3 device

22

10

18

Aged 5 - 7 Aged 8 - 11 Aged 12 - 15

48%

watch TV

4

TV: 57% TV: 42%

Games:

20%

Games:

18%

TV: 9% Internet:

19%

Mobile:

39%

16%

Internet:

15%







43

24

6 7

42

1815

7

33

18

8

28

1916

19

39

TV Games console/

player

Internet Mobile phone

20

13

Looking back: Most missed media 2

00

5

12-15 8-11

20

13

20

05

20

13

20

05

20

13

20

05

20

13

20

05

20

13

20

05

20

13

20

05

20

13

20

05







7.5

6.3

6.2

6.8

8.2

10.7

8.4

6.2

8.7

5.5

17.0

9.2

6.7

12

6.5

16.6

15.2

13.9

15.4

15.5

0.0 4.0 8.0 12.0 16.0 20.0 24.0

Aged 12-15

Aged 8-11

Aged 5-7

Aged 5-15

Aged 3-4

TV

Internet

Gaming

Radio

Weekly hours

Weekly hours of media consumption in 2013







7.5

6.6

6.3

4

17.0

8.0

9.2

4.4

16.6

14.7

15.2

13.2

0.0 4.0 8.0 12.0 16.0 20.0 24.0

2013

2005

2013

2005

TV

Internet

Radio

Weekly hours

Aged 12-15

Aged 8-11

Looking back: Weekly hours of media consumption







20

99

26

12

5 5 4

34

98

32

1814 15

7

45

TV set PC/ laptop/

netbook

Games

console/

player

(fixed or

portable)

Mobile

phone

Tablet

computer

Any device

other than a

TV set

Portable

media player

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013

Devices ever used to watch TV programmes at home, 5-15s







Cross-media multi-tasking for 12-15s

22%

31%

33%

Chanel

XY

6%

13%

11%







Children’s media understanding and behaviours







12-15s: The role of TV and Internet

Helps me

form my

own

opinions

79% 76% Helps me

understand

what goes on

in the world


79%

74%

Helps me

understand

what goes on

in the world

76%

Helps me

form my

own

opinions

66%








81% 78%

Makes me

aware of

different

people and

opinions

I see people

like me








Makes me

aware of

different

people and

opinions

I see people

like me 59%

81% 78%

47%







Confidence using the internet: 8-11s

83% feel confident they know

how to stay safe online

81% feel confident about using

a search engine








95% feel confident using a

search engine

94% feel confident they can find

what they want online

63% feel confident they can use

the internet to do creative

things








68% feel confident judging the

truthfulness of websites

91% feel confident they know how to

stay safe online

Overall, 94% feel confident as an internet user







Looking back: Confidence using the internet: 12-15s

“I’m confident about using the internet”

“I trust most of what I find on the internet”

“I often can’t find what I’m looking for on the internet”

94% agree:

67% agree:

48% agree:







Judging the truthfulness of information online

82% 74%

30% 29%

77% 65%

59% 61%

“All or most of the information is true”







Online risks and mediation







36

3031

2321

22

1716

1719

33

26

23

1716

27

23

19

16

13

9

75

7

4

0

10

20

30

40

50

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

TV Radio Internet Mobile

phones

Gaming

Parental concerns about content are decreasing







Children’s dislikes about content

Around one in five dislike seeing things on TV that are

too old for them or that make them

feel sad, frightened or embarrassed








One in seven dislike seeing things

online that are too

old for them…

…or that make them

feel

sad, frightened

or embarrassed

21% of 8-11s say they have at least

one of the keys concerns asked about








11% of 12-15s say they have at least

one of the keys concerns asked about

One in ten are concerned

about bad things that people have

written about them, or

photos of them

on their

profile page

One in five dislike people being

nasty, mean or

unkind to

each other







Parental Mediation

Parental Mediation

83%







Parental Mediation

83%

½ of parents think

their child knows

more about the

internet than

they do







Parental Mediation

83%

½ of parents think

their child knows

more about the

internet than

they do







Parental Mediation

79% have talked to their child

about staying safe online -

45% do so monthly

Over half of parents have set rules

around supervision of the internet

Over six in ten parents use some kind of technical

mediation: parental controls, safe search settings,

YouTube safety mode, time-limiting software or

PIN/passwords set on broadcasters websites.







Types of “technical” parental mediation online

47 46

1510 7

62

44 43

19

11 8

62

Safe

search

settings on

search

engine

websites

Parental

controls

installed on

the PC/

laptop/

netbook the

child uses at

home

YouTube

safety

mode

enabled

ANY OF

THESE

2012 2013

PIN/

Password

set on

broadcasters

’ websites

Software to

limit time

spent

online

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013







Types of “technical” parental mediation online

47 46

1510 7

62

44 43

19

11 8

62

Safe

search

settings on

search

engine

websites

Parental

controls

installed on

the PC/

laptop/

netbook the

child uses at

home

YouTube

safety

mode

enabled

ANY OF

THESE

2012 2013

PIN/

Password

set on

broadcasters

’ websites

Software to

limit time

spent

online

2012 2013 2012 2013 2012 2013 2012 2013 2012 2013







44

Combining online mediation approaches

11%

6%

13%

12%

17%

6%

20%

15%

Age 5-15

Technical mediation & rules & talk

Technical mediation & rules not talk

Technical mediation & talk not rules

Rules & talk not technical mediation

Technical mediation only

Rules relating to parental supervisiononly

Talk monthly only

None of these







http://stakeholders.ofcom.org.uk/binaries/research/media-

literacy/october-2013/research07Oct2013.pdf

Watch TV Listen to

the radio Use a mobile

phone

Use the internet

Via PC/Laptop

Play console/

Video games

Listen to portable

MP3 device

Watch Videos/

DVD’s







Documents

Children and Parents€¦ · music TV channel/ programme website Instant Messaging Watch/ download music videos Aged 5-7 Aged 8-11 Aged 12-15 download videos made by people/ general