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CHILDHOOD OBESITY
Part 2
Hot off the press!
http://letsmove.gov/
Kids and Fast Food
“One-quarter of children ages five to 10 years show early warning signs of heart disease.”
CSPI, 2008
Most fast-food menus – especially kids’ menus High in saturated fat, trans fat, sodium and
calories
Food & Advertising
“Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003)
About half of these ads are for food.
TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition,
2005
SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Average number of food ads and PSAs on fitness or Average number of food ads and PSAs on fitness or nutrition seen by children per year by agenutrition seen by children per year by age::
AgeAge2-72-7
AgeAge8-128-12
AgeAge13-1713-17
4,400 per year4,400 per year
7,600 per 7,600 per yearyear
6,000 per year6,000 per year
164 per year164 per year
158 per year158 per year
47 per year47 per year
Food adsFood ads
PSAs on PSAs on fitness or fitness or nutritionnutrition
Distribution of Types of Food in TV Advertising Targeted to Children or Teens,
2005
34%
10%
28%
Candy and snacks
Fast food
Among all food ads targeted to children or teens, percent that are for:
4%4%
9%
7%
Sugared cereal
Sodas & soft drinks
Dine-in restaurants
Prepared foods
Dairy
Breads and pastries 2%
Fruit juices 1%
SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Food Advertising
Advertising budgets:
Program / Company Budget (millions)
NCI – 5 A Day Program $3.5
CDC – Nutrition & PE $34
USDA – Team Nutrition $10
McDonald’s $665
M&M’s $74
Coca-Cola & Diet Coke $209
Kellogg cereals $284
CSPI, 2003
Direct Advertising & Beyond
Advertising goes beyond commericals
Product placement School sponsorship
Contracts Fundraising Channel One Contests / Coupons / Incentives
Junk Food in Schools
“74% of middle schools and 98% of senior high schools have vending machines.” (CSPI, 2004)
Who regulates this? The USDA’s role
Foods in Schools
What message are our kids getting by the types of foods they can buy in school?
Financial impact of selling healthier foods in schools. Total revenues increased
Healthier Schools
Program for success: Updating the meal program menus Enhancing serving and eating areas Improving facilities Student involvement
Challenges?
Physical Activity
Childhood obesity is not just about food.
What are some benefits of exercise? What about health risks?
Physical Activity Recommendations 1 hour (or more) of daily physical activity
Aerobic activity: 60+ minutes of moderate- to vigorous-intensity every day
Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes
Bone-strengthening activity: at least 3 days a week as part of the 60 minutes
Type of Physical Activity
Children Adolescents
Moderate-intensity aerobic
Hiking, bike riding, brisk walking
Baseball, yard work, hiking, brisk walking
Vigorous-intensity aerobic
Bike riding, jumping rope, running, soccer, basketball
Jumping rope, bike riding, karate, basketball, cross-country skiing
Muscle-strengthening
Modified push-ups, sit-ups, rope or tree climbing
Exercises with hand-held weights, push-ups, pull-ups, climbing wall
Bone-strengthening Jumping rope, running, hopping, skipping, gymnastics
Jumping rope, running, sports like gymnastics, basketball
Examples of Physical Activities for Children and Adolescents
CDC, 2008
Physical Activity & Youth
CDC, 2008
Physical Activity: Schools
“In 2007, only 30% of 9th-12th grade students said they attended physical education classes every day.” (CDC, 2008)
Does physical activity have any affect on academics?
What can schools do?
Physical Activity: Communities What can communities do to encourage
physical activity?
Community-wide campaigns Improvements Partner with schools