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Mary MaloneyTampa, FL * 813.846.3501 (cell) *
[email protected] (email)
SummaryGlobal brand equity, marketing & sales
strategistInfluential, seasoned oral & written
communicatorHealthcare/software/high tech corporate & agency
exp.Demand builder, website optimizer, metrics/KPIsHolds Master's
degree, summa cum laude, from VillanovaConductor of traditional
& new media marketing
Chief Marketing OfficerOctober 2008 to March 2010, Managed 4
in-house + 6 virtual advisory firms; equity stakeholder, raised VC
fundsPersystent Software, Tampa, FL - Venture capital funded PC
recovery software. Founded 2002.* Recorded best year in company
history, 177% Y/Y company orders growth. Landedlargest customer.*
Rebranded within 6 months, including positioning, messaging, brand
look and feel* Overhauled website. Optimized website visitation
traffic by 77%, moved 22 of top 25 keywords to pg 1* Quadrupled new
sales inquiries, driving 5,000 new sales inquiries in 2009,
85%sales ready leads
* Implemented new Remarketing Program which drove 2/3 of net new
customers in adown economy* Influenced 13 top & mid-tier
Analysts to pursue OEM partnerships with Dell, HP, Lenovo, Sophos*
Created viral marketing buzz with social media and market
differentiator ad campaign (graphic novel)* Launched two new "down
market" products targeting SMB space within 10 months* Saved
$300,000, managing marketing budget to plan; restructured
partner/VAR deal registrations* Identified emerging markets,
quantified new market channels (OEM, MSPs, Servers, Consumer) to
exit
Director of Corporate Marketing
August 2005 to July 2008, Managed 5 in-house, 6 virtual advisory
firms internationally; stockholderNumara Software, Inc., Tampa, FL
- Worldwide help desk software leader, divestedfrom Intuit (NASDAQ:
INTU)* Contributed to record Y/Y growth, outpacing all midmarket
competitors & EBITDA, grew 24 to 89 million* Spearheaded
corporate positioning sessions worldwide, creating "the voice"
andkey messaging for the overall brand, the divestiture, and the
acquisition of acompetitor. Diffused hacker scare.* Rebranded
company name and product portfolio trademarks in 26 countries in
90days* Led global web & ecommerce strategy, paid & organic
search, yielding 155% of conversion plan
* Consistently overachieved quarterly lead production goals by
average 120% in the Americas* Drove ASP upward 122% Y/Y for Numara
FootPrints, an acquired product line* Introduced agency reseller
model in 9 international markets; Earned Employee of the Year
Award* Increased Y/Y total PR media impressions 36%; led deeper
penetration to healthcare/govt channel* Launched Social Media
Strategy, 90% increase in blog coverage; led SEO, SEM, SMM* Served
as Interim Product Marketing Manager on several key product
launches
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* Improved trial download experience, micro tested to manage
lean $8.5 million marketing budget to plan
Vice President & Managing Partner, ConsultantJanuary 2000 to
December 2004, Managed 22 in-house business development, creative
and production staffAdam Filippo & Associates (AF&A),
Pittsburgh, PA - Full-service brand agency known for architectural
design* Doubled top line growth; landed firm's first multi-million
dollar account* Led 18-month bank rebranding effort resulting in a
successful multi-million dollar buyout (Promistar)* Salvaged
largest manufacturing account; excelled in managing crisis
communications for clients* Turn around "self-branding" media blitz
garnered more coverage in 3 mos. thanin firm's 21-yr history* Sold
& managed major accounts: Mellon Bank, Blue Cross/Blue Shield,
Mercy Hospital, Heinz, Subaru
Owner & PresidentMay 1994 to December 2000, Managed 12
total, 6 in-house and 6 US-based virtual contractorsCronin
Communications, Pittsburgh & Philadelphia, PA - a niche
marketing communications boutique* Built company from zero to
successful exit (acquisition) after reaching target
revenue & EBITDA goals* Drove 33% increase to top line with
55% margins by adding training/professional speaking division*
Served healthcare & technology B2B & B2C clients in N.
America; handled all aspects of operations* Recipient, Athena
Award-Outstanding Woman in Business, Named one of Top 50 Business
Women in PA* Sold & managed major accounts: Pittsburgh Pirates,
McCamish Chesapeake, Conemaugh Health System, Commonwealth of PA,
Print Tech franchise, Penn State University, Perkins Dental, Intl
Women's Show
Additional ExperienceFounder
August 2005 to presentCapital Connections, Women's Networking
Association serving Tampa/St. Petersburg, FL* Identified gap in
market for professional executive women networking opportunities*
Grew organization organically starting with 12 charter members to
82 currently* Utilizing Facebook social media platform to build
community and brand
Thought Leader/Writer/Professional Speaker/InnovatorJune 1994 to
presentPrimarily served companies & associations under $100
million throughout North America
* Blog topics include neuromarketing, building brand equity,
strategic marketing, consultative sales excellence, team building
communication, impactful presentations and value-based leadership*
Sought after keynoter, panel moderator, workshop facilitator,
organizational trainer, media coach; hundreds of radio shows + TV,
print, podcasts, video, voiceovers; Toastmasters PA state bronze
medalist* Co-author, three books, published columnist for over 20
regional & national healthcare and SMB trades* Served as
adjunct professor & curriculum designer for Duquesne Univ. MBA
program for entrepreneurs
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Assistant Director, Marketing & Public RelationsNovember
1991 to May 1994Chester County Hospital, West Chester, PA -
orthopedics, cardiac, OBGYN, cancer,radiology in affluent area*
Successful Centennial celebration drove new multi-million dollar
worldwide platinum donors* Promoted early stage trendsetting use of
medical devices and new multi-specialty procedures* Successfully
managed multiple crisis incidents serving as hospital spokesperson;
health plan expert
Public Relations SpecialistMay 1990 to October 1991The
Rehabilitation Institute, Pittsburgh, PA - specializes in treating
childrenwith severe disabilities* Instituted "Amazing Kids" brand
tagline, still in use after more than a decade* Successfully
lobbied for new construction, diffusing angst of key
neighborhoodconglomerates* Gained international acclaim as
evangelist for surgical and alternative medicine treatments for
rare congenital diseases used by neurosurgeons, neurophysiologists,
& cognitive neuroscientists
Education
VILLANOVA UNIVERSITY. Villanova, PADUQUESNE UNIVERSITY.
Pittsburgh, PAM.A. in Liberal Studies, Organizational
PsychologyB.A. in Marketing/Communications, minor Business
Administration19941990Certifications
NONPROFIT LEADERSHIP CENTER. Tampa, FL - Certificate, Board
Governance, 2010LEADERSHIP INSTITUTE. Pittsburgh, PA - CEO Club,
2001
SANDLER SALES INSTITUTE. Pittsburgh, PA - President's Club,
Consultative Selling, 1996
Page 2 of 2 * Mary Maloney * Tampa, FL * 813.846.3501 (cell) *
[email protected] (email)www.linkedin.com/marymaloneytampa
