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Chicken or Egg?Timing the protein transition!
Introduction
In August 2018 we introduced two new veggie burgers in 232 Dutch restaurants
> 65% of soy in the feed of broiler chickens for our
European markets is certified by RTRS or ProTerra
McDonald’s is the biggest buyer of beef worldwide
In 2018 McDonald’s Netherlands served over 8 million kg of beef
And 4.5 million free range eggs
In The Netherlands over 2/3 of our beef is sourced from dairy cattle
million guests per week in our
Dutch restaurants
3.2
100% of the broiler chickens for the Dutch market has access to daylight and enrichment material
Guesttoday
GuestTomorrow
NGO’s
Franchi-sees
Food Safety
Climate
AnimalWelfare
Operations
McDonald’s global
Supplier
Balance & Timing
Supply Chain
Finding the right balance in our protein offering
Chicken VeggieBeef
We accelerated our protein journey in 2018 with the introduction of the HomeStyle burger and Make it Veggie..
…and we continued the journey in 2019..