JULY 7- 9, 2017ADDAMS/MEDILL PARKPILSEN, CHICAGO

MICHELLE KRAGE, STAR EVENTS | O:773-665-4682 | C:312-282-4555 | E: MICHELLE@STAREVENTS.COM

CHICAGO’S ONLY 3-DAY LATIN ALTERNATIVE FESTIVAL

JULY 7- 9, 2017ADDAMS/MEDILL PARKPILSEN, CHICAGO

EVENT SUMMARYThe 3nd Annual Ruido Fest celebrates youth-oriented Latin musicand culture with internationally headlining acts from all over the Spanish-speaking world. We anxiously await our return to Addams/Medill Park on July 7-9, 2017.

Just steps from many of the institutions of the Pilsen Historic District, the neighborhood around Addams/Medill Park has been a destination for Mexican immigrants since the 1950’s. The predominantly Latin section of Chicago’s Lower West Side area is also home to a burgeoning arts and music scene that makes it one of the more culturally diverse locales in the nation. The event draws an urban audience with 2016 ticket sales in 40 states and 12 countries.

KEY INFORMATION ATTENDANCE: 35,000+ over 3 daysVENUE: Addams/Medill Park (1301 W 14th) Pilsen, Chicago, IL.(Various After-Party sites)MUSIC: Multilingual Rock, Pop, Folk & DanceAUDIENCE DESCRIPTION: 1st and 2nd generation Latin American adults make up our audience mostly from the city’s southwest side as well as the western and northern suburbs.EVENT COMPONENTS: Three main stages with 40+ acts over 3 days. Installation artwork from area art collectives, food from 20 local restaurants and clothing and lifestyle products from over 40 area vendors.

DEMOGRAPHIC PROFILEAGE 45+

35-44

25-34

18-24

UNDER 17

2%

26%

45%

19%

8%

FEMALE

MALE

GENDER

$ 1 2 5 K +

$ 1 0 0 - 1 2 5 K

$ 7 5 - 1 0 0 K

$ 6 0 - 7 5 K

$ 5 0 - 6 0 K

$ 4 0 - 5 0 K

U N D E R $ 4 0 K

OTHER

CAUCASIAN

HISPANIC

SINGLE

MARRIED

RENT

OWN

MARITAL STATUS

HOME OWNERSHIP

SOURCES: Ticketfly, Facebook, Twitter

47%53%

68%

32%

54%

46%

RACE

92%

5%3%

INCOME

13%12%

14%23%

24%

7% 6%

MICHELLE KRAGE, STAR EVENTS | O:773-665-4682 | C:312-282-4555 | E: MICHELLE@STAREVENTS.COM

JULY 7- 9, 2017ADDAMS/MEDILL PARKPILSEN, CHICAGO

R A D I OO N L I N E S O C I A L M E D I A P R I N T & P R E S SO U T D O O R & S T R E E T

Ruido wi l l ge ne rate 10’s of mi l l ion s of im p re s s ion s , th roug h ou r com p re he n s ive p romotion a l p rog ra m s a n d v i a the me di a out let s th at p rovide L at in-focu s e d

conte nt a n d e nte r t a in me nt news to the i r a u d ie nce s .

2016 MEDIA SUMMARYPARTNERS & PAID MEDIA

ATTENDING MEDIA

EARNED MEDIA COVERAGE

CONTENT GENERATION & ARTIST INTERACTIONConnecting brands with artists is a win-win for Ruido and our partner brands. Enhancing the experience of our fans and attendees leaves both our artist roster and brand roster better for the e�ort. Ask us about working with our media partners to generate unique, compelling original content during the event.

PRESS EXPOSURE FOR YOUR SUMMER INITIATIVESAlign your summer ad campaigns and messaging with Ruido’s through co-branded marketing campaigns that are designed, booked and executed directly by the festival’sDirector of Marketing. Our press sta� can promote your activations directly to media in festival preview pieces and to the professional media industry. Unique sponsorship programs get the attention of local and national media, and we can assist you in promoting your e�orts to the Latin music and culture press as well.

STREET AND OUTDOOR ADVERTISING IN THE REGIONSome of our most impactful promotional e�orts for brands focus not only on the end consumer, but also on retail and distribution clients. In store advertising, themed nights, co-branded incentive programs that drive tra�c from the street to retail. We distribute 100,000+ flyers and posters throughout the Midwest, and can co-brand our materials to feature your branded message.

50M+ MEDIA IMPRESSIONS = 35M+ - PAID/PARTNERS, 15M+ - OWNED

150,000 PAGE VIE WS & 50,000 USER S ON

RUIDOFEST.COM IN 2016

75,000 NE WSLET TERSUBSCRIBER S

16,000 LIKES 2 ,500 FOLLOWER S 4, 300 FOLLOWER S

MICHELLE KRAGE, STAR EVENTS | O:773-665-4682 | C:312-282-4555 | E: MICHELLE@STAREVENTS.COM

JULY 7- 9, 2017ADDAMS/MEDILL PARKPILSEN, CHICAGO

THANK YOU TO OUR 2016 SPONSORS!

ARTIST & FAN INVOLVEMENT • Excursions and Private Fan Events • Participation in Activation Activities • Artist Signing Sessions & Private Meet and Greets • Social Media Takeovers • Branded Original Content Creation

ACTIVATIONS & ONLINE • Destination Travel & Hospitality Contests • Ultimate Fan Sweepstakes • Play-In and Vote-In Contests • Pre/After Party Ownership and Branding • Pre/After Party Tickets, VIP & Bottle Service • Social Media Promotions & Branded Event Premium Giveaways • In-Activation Video and Internet Content Feeds • Stage, VIP Lounge & Component Ownership • Branded Signage/Event Components: • Shuttles • Lockers • Air Conditioned Lounges & Restaurants

BRANDING & CUSTOMER FOCUSED • Employee & Customer Hospitality Lounges • Retail and Distributor Volume Growth Initiatives • Industry-Focused Vote-In Contests • Employee Reward Experiences • Customer Data Capture Programs • College-sector Promotional Events • O�cial Event Co-branded Merchandise • On-Ticket Couponing and Promotion • Festival Program Advertising

SPONSOR SHIP INVENTORYTURNKE Y PRODUCTION | CRE ATIVE SERVICES | LOGISTICS SUPPORT

MICHELLE KRAGE, STAR EVENTS | O:773-665-4682 | C:312-282-4555 | E: MICHELLE@STAREVENTS.COM