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Chicago Cloud Computing Meet 2013
@CraigVodnik
• cleverbridge
co-founder
• Building Keystones
Chief Blogger
• Favorite cloud
application is
TripIt Pro
The Shift is Over – SaaS Has Arrived!
#chicloudmeetup @cleverbridge
(and isn’t going anywhere)
Software Vendors:
The Shift To SaaS
A Successful Transition
To SaaS Requires
A Commitment To More
Than Just Technology
May 2011
#TBT @Forrester Report
• cleverbridge commissioned
Forrester Consulting to
examine benefits SaaS
provides to software buyers
• Surveyed 157 global
software buyers across
small, medium & large
firms
• Interviewed six executives
from software vendors
at varying stages of
transitioning to SaaS model
In 2011, @Forrester Research Showed
Buyers are serious about adopting SaaS software.
For example, @Forrester asked:
18%+57%=75%
33%+32%=65%
Risks & Barriers
Software Buyers Agree…
Top Driver - Speed of Implementation
So, what has transpired in SaaS
since 2011?
#SaaSSteps
RightScale surveyed 625 mid-large enterprises on
SaaS usage in 2013:
• 8% still want nothing to do with the SaaS
• 17% are watchers (no implementations or pilots)
• 26% are beginners (active studiers, maybe pilots)
• 23% are explorers (multiple pilots, some
deployments)
• 26% are SaaS-focused (multiple deployments)
#SaaSSteps @RightScale
8%+17%+26%=51%
#BusinessBenefits
Then
Now
Forrester Research 2011
Vs.
“Many of the issues that cause push back on cloud
computing -- compliance, security, ownership, and
resiliency -- are solvable problems, even though they
require a bit of proactive planning.”
@DavidLinthicum #cloudenthusiast
#SpanningCategories
“The reality is we're becoming more reliant on cloud-
based resources and less dependent on traditional IT
hardware and software assets. Although the impact is
slight today, I suspect … by 2016, the traditional
technology providers will be hurting.”
@DavidLinthicum
#BigBusiness
#GrowingDisruption
#SaaSSuccessStories
• Software leader in 3D design, engineering
and entertainment space
• Autodesk Cloud offers a dozen web-
based capabilities, products and services
• Cloud applications such as AutoCAD, WS
and Design Review mobile app
• Since 2012, 15 million users (of 120
million total) accessed Autodesk 360,
adding 1 million new users each month
“For more than a decade, Autodesk has embraced the power of the cloud to extend the
functionality of our design solutions and help our customers work more effectively.”
Amar Hanspal, SVP, Platform Solutions & Emerging Business
#SaaSSuccessStories
• “Terminating” Creative Suite software
• Focus is now entirely on Creative Cloud
• Subscription model
• Packaged software was $200 - $2,000
• Subscription model minimum $20 per month
• In 2012, the company signed up 325,000 paid
subscribers
• Adoption is increasing, with 11,000 new
subscribers signing up each week.
"Companies that simply try to preserve
the status quo will fail.” Shantanu Narayan, CEO, Adobe
#NoSaaS @WSJ
According to the Wall Street Journal:
• Resistors of SaaS/cloud are typically small, budget-conscious
businesses
• May not have the support or resources to transition to or use cloud
• Cloud technology may not be advantageous to their products or services
• CIOs are concerned about the way that cloud services – recorded as
expenses on the income statement – impacts corporate cash flow
“The cloud only works very well where people are not concerned about
the operational expense of yearly subscription fees.”
Chet Mandair, VP of IT, SunPower Corp.
#KeyTakeAways
1. As consumers & enterprises change, so
must technology
2. The future of software is going toward the
cloud in certain categories
3. Cloud is not new and its weaknesses have
become its strengths
4. To stay competitive, align your
products/services to offer a cloud-based
alternative or develop a new cloud product
Questions?
#chicloudmeetup @cleverbridge
#Resources
• Software Vendors: Shift to SaaS, Forrester Research Group, May 2011
• Cloud Computing Issues & Impacts, Ernst & Young, 2012
• Breaking Through the Cloud Adoption Barriers, KPMG International, 2013
• Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 4Q12 Update, Gartner, 2013