HISTORY OF THE COMPANY:

The history of the group “House of Chettinad” is linked with the 9 decades old

saga. In 1912 took birth the house of Chettinad through a visionary idealist and born

entrepreneur Dr. Rajah Sir Annamalai Chettiar who believed in social transformation

through business. The company, which has always been striving for total quality,

possesses International certificate ISO 9002 ISO 14001 and takes pride in being

acclaimed as one of the major company played in a highly competitive cement industry in

India. The Company added another feather to its cap by installing and commissioning

against sophisticated high-tech and power efficient O & K cement in resulting in a

production to touch one million tone mark.

CHETTINAD CEMENT CORPORATION LIMITED:

Chettinad cement corporation was incorporated basically to cater to growing

demand of Cement industry. The founder of the House of Chettinad envisioned, his

companies providing the stimulus for Industrial growth and conceived business as a

means of improving the living standards of the people.

The corporate credo of the House of Chettinad – “STRIVE, SERVE and SERVE”

is the very thought of the founder of the company. Chettinad Cement Corporation

Limited is an India-based company engaged in the business of manufacturing cement.

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The Company is also engaged in diverse activities, such as manufacturing

(cement, silica, quartz and grits), services (construction, transports, steel fabrication, ship

management and stevedoring, clearing and forwarding), trading, power generation,

plantation, farms and logistics.

The manufacturing unit of the company is located at Puliyur, Karur and some

districts of Tamil Nadu. The company commenced its production in the year April 1996.

EVENTS OF THE COMPANY

1962 - The Comp. was incorporated on 11th December, in Chennai. The Company

manufactures Portland cement.

- 8,50,000 No. of Equity shares subscribed for by directors, etc. 90,000 Preference &

12,50,000 No. of Equity shares offered at par in the public in April 1965.

- The Comp. executed mining lease deeds for mining limestone and clay. The

Government also issued orders regarding the mining of gypsum.

1979 - The Comp. had taken up a Scheme for improved working of the quarry &

factory which included installation of electrostatic perceptible for kilns, captive

power plant, etc.

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1983 - Towards the implementations of first phase of the modernization scheme, a

primary crusher with a capacity of 400 tones per hour along with necessary material

handling equipment was installed.

- In continuation of first phase, it was planned to install a dry process kiln with a

capacity of 1,700 tones per day with precalciner. The plant capacity would be

increased to about 5.8 lakh tones per annum.

1988 - 21,00,000 Right Equity shares issued at par [prop. 1:1s]. Another 1,05,000

No. of equity shares offered at par to employees but only 15,850 shares taken [rest

were allowed to lapses]. Redemption date for 26,545 pref. shares extended to

25.06.1994 or after & pref. div. raised to 14% from 25th June.

1992 - With the conservation of energy as main theme, the Company undertook

modernization/expansion programme during the years 1986-89.

1993 - During the year, the Comp. achieved capacity utilization of 119% despite

unexpected heavy rains & lorry strike.

1994 - The Comp. commissioned 16 Nos. of Wind Power Generators to a capacity of

4 MW under phase I. In addition, 26 Nos. of wind power generators to a capacity of

5.85 MW were installed and commissioned in March 1995 under phase II.

- The Comp. had also taken steps to install 12 Nos. of wind power generators of 400

KW each to a capacity of 4.8 MW under phase III which was to be commissioned

before September 1995.

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- The Comp. entered into a memorandum of agreement for the acquisition of bulk

carrier of 43589 DWT in order to enter shipping business. Necessary approvals from

the concerned authorities was obtained.

- The production was hampered by unexpected heavy rains & also lorry strike.

Nevertheless, the Comp. made a substantial recovery in the last quarter of Financial

year.

- The Comp. has taken steps for installing 16 Nos. of 250KW each Wind Power

Generators for a total capacity of 4 M.W. near Poolavadi in Coimbatore District.

1995 - 42,15,850 bonus shares issued in prop. 1:1.

- The Comp. has been awarded ISO 9002 Certificate of International Organisation for

Standardisation by Bureau of Indian Standards for quality systems-model for quality

assurance in production & installation & reiterate with great pride that the Comp. is

the first Comp. in Tamilnadu to be honored with ISO 9002 Certificate in the field of

mining.

- The Comp. has taken steps to install 12 Nos. of Wind Power Generators of 400 KW

each to a capacity of 4.8 MW in the same location under Phase III. The proposed

Wind Power Generators will be commissioned before end of September with financial

assistance from IFCI.

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- The Comp. has decided to diversify its activities by entering into Shipping Sector.

The Comp. has entered into a Memorandum of Agreement for acquisition of Bulk

Carrier of 43589 DWT.

1996 - The Comp. took up a modernisation programme, considering the installation of

Stacker-cum-Reclaimer, Earth moving equipment. Primary crusher, construction of

Silos, Vertical Roller mill for cement grinding & packer.

- The Comp. has installed & commissioned 12 Nos. of 225 KW each Wind Power

Generators under phase IV in March, 96 with the financial assistance from the

Industrial Finance Corporation of India limited Totally, 66 Nos. of Wind Power

Generators for a capacity of 17.35 MW have been installed in four phases.

1997 - The cement production was significantly lower at 8.34 lakh tonnes against 9.15

lakh tonnes in 1995-96 because of slower off take in the closing months of accounting

period & the adverse effect of truckers strike in March.

- Chettinad Cements Ltd has planned to set up a new cement unit with a capacity of 6

lakh tonnes near its existing unit. This expansion will take the total capacity of Comp.

to 1.2 million tonnes per annum.

1998 - The Rs.8 crores commercial paper programme of Chettinad Cement

Corporation has been assigned a P2+ rating by Crisil.

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- The Comp. is financially strong & rates amongst the best in the industry on

operating efficiency parameters.

- Chettinad Cement Corporation Ltd has recently installed and commissioned a Onada

and Kobes cement mill to improve the quality of its cement.

- With the introduction of new technology, the Comp. has recently launched

`Chettinad Royal' 53-grade cement which had high strength & uniform particle

distribution.

- It undertook a modernisation programme & staged a turnaround in the early nineties,

supported by a strong recovery in cement prices in southern India.

1999 - The expansion involves setting up of an one million tonne greenfield project at

Palayam [a limestone belts] in Tamil Nadu about 45 km from the company existing

plant.

- Chettinad Cement Corporation Ltd [CCCs] has embarked upon a expansion

programme at its existing facility under which the capacity would increase to 1.5

million tonnes per annum from the current 0.6 million tonnes per annum.

- The Chennai-based Chettinad Cements Corporation Ltd [CCCLs] is doubling its

cement capacity to two million tonnes.

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- Chettinad Cement is one of major players in the South. Apart from cement, the

Company has interests in shipping too.

2000 - Chettinad Cement Corporation Ltd is coming out with a Rs 60-crore rights

issue to fund its one million tonne greenfield expansion plan at Palayam in Dindigul

district, Tamil Nadu.

- Chettinad Cement Corporation Ltd has priced its rights issue at Rs 32 per share. The

ratio for rights entitlement is 2:3.

- The Comp. has acquired 4,01,884 shares of Comp. by way of inter-se-transfer

among promoters.

2001

-Tamil Nadu Electricity Board [TNEBs] signs MOU with the Chettinad Cement

Corporation limited under which the board will ensure time-bound supply of quality

power to the company

-High Court orders the state government, Sipcot & the commercial tax department to

extend sales tax incentive to Chettinad Cement Corporation Ltd [CCCLs]

-Commissioned its 1.1 million tonne greenfield expansion project in Tamil Nadu at a

cost of Rs 325 crore

-Launches ready-mix concrete [RMCs] under the brand, 'Ready Mix Chettinad'

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2002

-Approves the proposal to come up with a rights issue for raising about Rs 40 crore in

the ratio of 2:5 at a price of Rs 36 each

2003

-Board of directors ratify the proposed rights issue valued below Rs 40 crore to be

used to part finance the 15-MW coal-based captive power plant that the Comp.

intends to put up

-Decides to revoke the Rights Issue

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PROFILE OF THE COMPANY:

Chettinad Cement Corporation Ltd was incorporated on 11th December

1962 and commenced cement production in the year 1968 at its first plant at Karikalli in

Dindigul district of Tamil Nadu. Incorporated in the year 1962, Chettinad Cement

Corporation Limited ISO 9002 certificate by the Bureau of Indian Standards, in 1994.

Chettinad Cement Corporation principally operates in India and the company is

headquartered at Chennai in India.

NAME OF THE COMPANY: Chettinad Cement Corporation Ltd.

ADDRESS: HO/Corp. Office

5th floor, Rani Seethai hall,

603 Annasalai

Chennai-600006

It is the first company in Tamil Nadu to be honored with this certificate, in the

field of mining. The Karur unit of Chettinad Cements has been functioning with the

highest operating ratio for any cement unit in the southern region.

In September 1994, the company commissioned 16 wind power generators near

Poolavadi, Coimbatore. In addition, 26 wind power generators have been installed in

March 1995, in the same place.

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While 12 Nos of 225 KW each of Wind Power Generator commissioned in 1995-

96. Totally 66 wind power generators for a capacity of 17.35 MW have been installed in

four phases and they are functioning well.

The project was financed by the Industrial Finance Corporation of India (IFCI)

and internal accruals. Chettinad Cement Corporation Limited has diversified into

shipping. Its shipping fleet consists of two bulk carriers viz m.v. Chettinand Tradition and

m.v. Chettinad Prince. The Second Cement plant at Karikalli, Tamil Nadu faced some

teething problem in 2002 and in 2003 the plant was successful in making it fully

operational with optimum efficiency.

During 2002-03 the comapny completed the Rights Issue of 84,31,700 equity

shares in the ratio of 2:5 at a premium of Rs. 26/- per share. The company has

commissioned a 15 MW Captive Thermal Plant at its plant at Karikalli during October

2004. Chettinad cement has attached great importance to social responsibility and

environmental values.

This manifests the installation of the latest pollution control equipment in the

plant. In accordance with the expansion plan spelt out in the earlier years, the company

inaugurated its new state of the green field cement plant in Karikkal village, Dindigul

district, Tamil Nadu in October 2001 and commenced commercial production.

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The plant has a production capacity of 0.9 million tones per annum and is

equipped with the latest technology right from the treatment of the raw materials to the

packing of the cement. With the large infrastructure projects of the government for

concretizing the national highways and rural roads, like the Golden quadrilateral and the

Grama sadak yojanaa, in the pipeline, the cement industry as well as your co looks

forward to a bright future and hopes to achieve more milestones in the years to come

PRODUCTS:

Pavithram: An unique cement manufactured at Puliyur works having

very quality for special concrete applications.

Chettinad Royal Grade 53: Superior finely ground cement, suitable for

plastering works, giving a silky finished looks. For RCC applications Laser

controlled manufacturing would yield best results.

Chettinad Grade 43: Multipurpose cement, suitable for plastering and

binding.

Chettinad PPC: A finely blended cement, providing very fine result for

plastering work, devoid of hair line cracks and giving excellent appearance to

the building.

Sulphur Resistant Cement: Finds application results in the construction

activities in the coastal areas to save from corrosiveness due to salty

environment.

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OBJECTIVES OF THE COMPANY :

To purchase, take on lease, or otherwise acquire, the undertaking business and

property or any there of any company or companies carrying on business and

manufacturers of cement and mineral industries in India or elsewhere, or any other

business which the company in entitled to carry on.

To carry on the business of miners, metallurgists, builders, contractors, engineers,

merchants, importers and exporters, and to buy sell and deal in properties of all

kinds.

To carry on investigations to discover places where cement can be profitably

made, or where any materials, minerals for any manufacturing work, the company

are entitled to carry on, can be obtained and to obtain prospecting to research work

in that behalf.

TECHNOLOGICAL CHANGES :

Cement industry has made tremendous strides in technological aspects and

assimilation of latest technology. At present 93% of the total capacity in the industry is

based on modern environment and friendly dry process technology and only 7% of the

capacity is based on old wet and semi-dry process technology. There is tremendous scope

for waste heat recovery in cement plant and thereby reducing the emission level. The

induction of advanced technology has helped the industry immensely to conserve energy,

fuel and to save material substantially.

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MEMORANDUM OF ASSOCIATION:

The name of the company is Chettinad cement Corporation Limited and the

registered office of the company will be situated in the Madras state.

The objects of the company are the following :

To produce, manufacture, purchase, refine, prepare, process, import, export, sell

and generally to deal in cement, Portland cement, alumina cement, white and

coloured cement, lime and limestone, kankar and or by-products thereof and

building materials , generally, non-ferrous, metals, ferro-alloys; and in connection

therwith, to acquire, erect, construct, establish, operate and maintain factories, mines

and quarries, workshops and other works.

To produce, manufacture, process, refine, prepare, treat, , purchase, sell, import,

export or otherwise deal with, either as Principals or as Agents, either solely or in

partnership with others, cement, alumina cement, white and coloured cement, lime,

plaster of Paris, and other building materials of all kinds, plastic and plastic goods,

glass, glass sheets, chemicals of all kinds including acids, alkalies and salts,

manures, fertilizers, dyes, paints of all kinds, caustic soda, soda ash, sulphur,

magnesite, dry-ice, calcium carbide, catechu, celotex, asbestos and other building

boards to be used in ceiling, floor or walls, made from any fibrous materials, such as

beggase, bamboo, wood, paper, jute, hemp and grasses; pottery, fire clay and fire

bricks, flooring tiles, roofing materials, etc.

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To search for ores and minerals, mine and grant licenses for mining in or over any

lands which may be acquired or held by the company and to lease out any such

lands for building or other use.

To carry on the business of an electricity producing and distributing company, to

manufacture bulbs, wires, cables, dynamos, motors, fans, stoves, batteries,

refrigerators, cells and other electrical goods, and to carry on all sorts of electric

installation work, including installation of telephones, radios, etc.

To transact and carry on all kinds of Agency business.

To pay all the costs, charges and expenses of, and incidental to the promotion and

formation, registration and establishment of the company, and the issue of its capital

including any underwriting other commissions, broker’s fee and charges in

connection there-with.

To open and keep a register or registers in any country, state or domination

wherever it may be deemed advisable to do so and to allocate any number of the

Company to such register or register.

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ARTICLES OF ASSOCIATION:

CONSTITUTION OF THE COMPANY

The regulations contained in Table ‘A’ in the first schedule to the Companies act,

1956 shall not apply to the company except in so far they are embodied in the

following Articles, which shall be the regulations for the management of the

company.

Amended as per the Order of the High Court of Judicature at Madras Dt.

21.6.2010 in the Company Petition No.108/2010.

The Share Capital of the company is Rs. 500,00,00,000/- (Rupees Five

Hundred Crores Only) divided into 50,00,00,000/- Shares of Rs. 10/- each.

The joint holders of a share or shares shall be severally as well as jointly liable

foe the payment of all installments and calls due in respect of such share or

shares.

If a member fails to pay any call or installment of a call on the day appointed for

the payment thereof, the Board of Directors may at any time thereafter during

such time as any part of such a call remains unpaid service a notice on him

requiring payment of so much of the call as is unpaid, together with any interest

which may have occurred.

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The company may, from time to time, by ordinary resolution, increase the share

capital by such sum, to be divided into shares of such amount as may be specified

in the resolution.

The instrument of transfer of any shares in the Company shall be executed both

by the transferor and transferee and the transferor shall be deemed to remain

holder of the shares until the name of the transferee is entered in the Register of

Members in respect thereof.

The company may, by ordinary resolution,

a) Convert any paid-up shares into stock; and

b) Re-convert any stock into paid-up shares of any denomination.

The Company shall, within a period of not less than one month, nor more than six

months from the date at which the Company is entitled to commence business,

hold a General meeting of the members of the Company which may be called the

Statutory Meeting.

The Company shall, in each year in addition to any other meetings, hold a general

meeting which shall be called the Annual General Meeting. The first Annual

General Meeting shall be convened within 18 months of its incorporation. The

next annual meeting of the company shall be held within 15 months from the

conclusion of the previous annual general meeting.

Extraordinary general meetings may be held either at the registered office or at

such convenient place as the Board of Directors, may deem fit.

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The quorum for general meeting is five members and no business shall be

transacted at any general meeting unless the requisite quorum is present when the

meeting is to be convened.

In case of an equality of vote, whether on show of hands or on a poll, the

Chairman of the meeting shall have a casting vote in addition to the vote or votes

to which he may be entitled as a member.

.

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DEPARTMENTATION

Department is an element of the organizing process. It is a means of dividing the large

and complex organization into smaller and flexible administrative units. It involves

horizontal differentiation of activities in an enterprise. A department is a distinct area,

unit or subsystem or organization over which a manager has authority for performance of

specified activities. It is also known as division, branch, regiment, battalion etc.

NEED OF DEPARTMENTATION

The basic need for departmentation arises because of specialization of work

and the limitation on the number of subordinates that can be directly controlled by a

supervisor. Departmentation also simplifies the managerial task of the company and

therefore ensures free mobility in the working process. It also enables each person in a

company to know his or her part to be played in the total organization. Appraisal of

managerial performance becomes feasible when specified tasks are delegated to the

particular departmental personnel.

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IMPORTANCE OF DEPARTMENTATION

Departmentation is very much essential to each and every company for

smooth flow of business. The following are some of the key factors why departmentation

is important to a company:

Increase of efficiency

Fixation of accountability

Advantages of specialization

Development of manager

Facility in appraisal and better control

METHODS OF DEPARTMENTATION

There are two methods of departmentation namely:

1. Departmentation by numbers:

An important method of organization of tribes and armies.

Success depends upon the manpower.

This method is not used in industrial department these days.

2. Departmentation by time:

One of the oldest form of departmentation generally used at lower levels

of organization.

For example : Hospitals, fire-brigade departments.

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The Chettinad Cement Corporation consists of the following departments:

Finance department

Accounts department

Sales department

Purchase department

Production department

Marketing department

Human resource department

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FINANCE DEPARTMENT :

The Finance department is mainly concerned with reporting the financial

conditions of the company. The finance department generally focuses on providing

relevant information necessary for the upper level management for decision making. The

Department plays an important role in the company and the relations between

organizational units.

It is closely cooperate with such company's divisions as Sales Department,

Administration, Warehouse, Deliveries, and Marketing Department in the fields of

payments, audit, revision, account and cash flow.  The effective collaboration is the

guarantee that all payments, accounts and deposits will be processed, covered and closed

out.  This is important as proper organization of the finance system inside the company

brings the positive and fundamental effect to the company's competitiveness, demand and

reputation.

Accounts of various departments are maintained at the registered office. The

Finance Department is responsible for the financial functions and activities of the

company. The main goal of the Department is to provide the internal and external users

of financial statements with relevant, accurate and timely information and to guarantee

that the required financial revision is closely adhered to in order to protect the assets of

the company.

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The Department takes care of finance flow to ensure that the company operates

within its financial regulations and satisfies various external financial requirements The

following are some of the important functions of the finance and accounts department:

Monitor the expenditure on projects.

Monitor the non- funds based objectives.

Manage the long-tern obligation.

Advance tax computation deduction of tax at source and filling return with the

income tax authorities.

Meeting the working capital facilities with the banker.

Submission of balance sheet date of preparation of annual budget.

Preparation of budget, appropriation of accounts, re-appropriations, surrender and

savings.

Control of expenditure and ways & means position.

Audit

Treasury administration

Administration of Taxes i.e. Sales Tax, Entertainment Tax, Luxury Tax and Entry

Tax etc

Service Conditions including Freedom Fighters Pensions.

Resource mobilization through loans, Institutional Finance, Small Savings, Credit

and Investment and public debt.

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Financial concurrence and advice.

Contract, recovery and refund of revenue

To provide strategic financial support regarding operational and general business

planning

To provide daily financial services functions

To meet and surpass the internal and external needs and financial reporting

requirements of the company at large

The Vice president whose responsibility is to arrange for funds from various

sources at the right time to meet the financial requirement of the company heads the

finance department.

The department arranges funds by borrowing from banks for working capital,

short term requirements by getting term loans, cash credit, short term loans from other

agencies, interim corporate loans and by other methods. This department audits the

accounts of the company.

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ACCOUNTS DEPARTMENT:

The Accounts Department (AD) a key department of the company, it manages

the company’s finances and monitors the use of allocated funds for different schemes. It

plays a major role in the formulation of the budget.

The Accounts Officer (the post is unfilled currently and a Superintendent holds

charge) is responsible for supervising all financial transactions related to the company,

advising the Secretary on all internal financial matters, maintaining records of financial

receipts and expenditure in accordance with the purpose and utilization of funds,

reporting deviations in utilization of funds in any of the approved schemes, assisting the

company in budget preparation, maintaining accounts regarding stamp duty surcharge

and State grants, maintaining petty cash book and general cash book and attending to

audit requirements and other such accounts-related duties.

The Accounting Department is also responsible for internal audit of all bills for

payment, audit clearances, preparation of annual financial statements and the demand,

collection and balance statement.

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The following are some of the functions of the accounts department:

Maintenance of books by data entry

Checking and passing the bills of supplier for the payment

Preparation of payroll

Sales register

Cash and bank books

Daily cash tally and withdrawal

Bank reconciliation

Drawing monthly trial balance

Deduction of tax at source and deposit in the treasury

Preparation of annual accounts

Distribution of pay cheques.

SALES DEPARTMENT:

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The sales department has an important role in publishing companies. It is well

worth taking time to understand how it works. This is the department which will have a

crucial effect on the sales of your book. Their involvement and support are key to its

success. The activities of the sales department and the purchase department must be

coordinated for smooth running of the business concerned. There should be constant

communication in between these departments.

The sales department is responsible for persuading the consumer to purchase the

end product, manufactured through marketing’s research. The Sales Department’s selling

strategy could involve mail shots, travelling sales representatives, telephone sales and

devising the sales interview. The organization of the sales department will depend, of

course, upon the size of the company and the nature of the business.

The sales team records to whom the organization has sold its products, when and

for what price they were sold. This data will come from the sales order. They may also be

responsible for defining these output products.

Since the ultimate purpose of the company is that of sales, the sales department is

rightly recognized as one of the major departments of the business.

The following are some of the functions of the sales department:

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Attract and retain customers

Coordinate sales activities

Increasing the sales volume

Help the marketing department in meeting the sales volume forecasted by

them

Motivate the sales person

Provide appropriate training to the sales person

Analyze the demands of markets

Study customer’s psychology

Be aware of market fluctuations

Prepare sales budgets

Explore new market and the process is recycled ie attract and retain

customers etc.

PURCHASE DEPARTMENT:

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A purchase department is found in almost all the companies now a days. The very

word “purchase” indicates that the company is procuring something for the welfare of the

same. The company sets certain amount of money for purchasing the materials required

by the company for running their business. With that amount the purchase department

manages to acquire all that the company needs. Large companies create this department

in order to save on costs of supplies needed to run the day-to-day operations.

The main duty of the purchasing department is to supply every other department

with the material needed to perform the tasks required. The purchasing department has a

lot of documentation to maintain and file as a part of its job requirements. Those

documents include paperwork from other departments asking for material or products

needed to operate.

Most purchasing departments utilize what is called a purchase order when ordering

products and services. This order is used by the accounting department so the company

that supplied the material can get paid. Most companies utilize the purchasing

department to advice them on an expansion or planned projects.

The department is a valuable tool when this process begins. It can advise on the

cost of materials along with supplying a projected cost to complete the projects.

The following are some of the functions of purchase department:

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To buy at the right time, right price and right terms

Ensuring the continuity  of supply

Selection and evaluation of suppliers/vendors

Aware of long-term and short term effects

Preserving and enhancing reputation of company

Aware of all supply options

Maintain stock level

Obtaining and analyzing quotations of vendors/suppliers

Interview representatives and correspondence

Deciding best buying terms and conditions

Negotiating and checking contracts

Scheduling orders and following up

Disposing of surpluses

Other activities like assisting with preparation of material

expenditure/purchasing budget.

PRODUCTION DEPARTMENT:

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The main role of production department is to turn inputs (raw materials)

into outputs (finished goods). Outputs refer to a finished product or service and inputs are

the materials that are needed to manufacture certain goods.

When a business completes this process they are able to achieve customer

satisfaction by producing products that are ready to be used and fit for purpose.

The production department is responsible for ensuring quality achieved in each

item produced. They will need to carry out inspections and implement suitable quality

initiatives. This is one of the major duties of this department because if mistakes are

made on products, customer satisfaction will be decreased or if products are ruined

during the production process it means that the company will have to throw "bad"

products away (creating waste).

Both aspects will lead the company to a loss of profit. Quality assurance will have

to be carried out everyday on a number of occasions to ensure that the production process

is working efficiently and effectively.

The following are some of the functions of the production department:

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Buy raw materials

Creation of product

Customer service

Forecasting

Flow analysis

Check the quality and quantity of the product

Maintain the equipments and machineries

MARKETING DEPARTMENT:

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The marketing department must act as a guide and lead the company's other

departments in developing, producing, fulfilling, and servicing products or services for

their customers. Communication is vital. The marketing department typically has a better

understanding of the market and customer needs, but should not act independently of

product development or customer service.

Marketing should be involved, and there should be a meeting of the minds,

whenever discussions are held regarding new product development or any customer-

related function of the company. It is very important that the marketing department get

input from many people within the company. Not only does providing input help the rest

of the company understand and support the marketing efforts, it also provides some

invaluable insights into what customers want and new ideas that may have slipped past

the rest of the company.

 The marketing department studies the market and the customers, determines the

best way to reach those customers, and works with the rest of the company to help

determine the new product needs of the market and represent the company in a consistent

voice.

The following are some of the functions of the marketing department:

Development of marketing goals and strategy

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Conducting marketing research and monitoring customer needs

Promotion and advertisement

Managing customer relations

Concentrating on customers

Researching customer’s habits

Identifying customer’s needs

Analyzing customer’s reactions to advertisement

Collaborating with market place

Researching new markets

Managing budgets

Tracking competitor’s activity

Conducting advertising campaigns

Forecasting sales

Analyzing sales

Reporting sales

Online promotion

HUMAN RESOURCE DEPARTMENT:

A Human Resource Management Department is responsible for an

interdisciplinary examination of all staff members in the workplace. This strategy calls

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for applications from diverse fields such as psychology, paralegal studies, industrial

engineering, sociology, and a critical understanding of theories pertaining to post-

modernism and industrial structuralism.

The department bears the onus of converting the available task-force or hired

individuals into strategic business partners. This is achieved via dedicated Change

Management and focused Employee Administration. The HR functions with the sole goal

of motivating and encouraging the employees to prove their mettle and add value to the

company.

This is achieved via various management processes like workforce planning and

recruitment, induction and orientation of hired task-force and employee training,

administration and appraisals. The Human Resource Department deals with management

of people within the organization. There are a number of responsibilities that come with

this title.

The following are some of the functions of the human resource department:

Forecasting

Maintaining personnel inventories

Succession planning

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Modeling career paths

Recruitment

Selection

Training

Orientation

Devising programs

Primary skills training

Advanced skills training

Promoting diversity

Job analysis

Job evaluations

Wage surveys

Performance reviews

Improvement of compensation packages

Planning in the organization

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