-
Chetan Saiya: Using marketing assets effectively
http://www.business-standard.com/common/news_article.php?leftnm=6&subLeft=&autono=328939&tab=r
(1 of 4)7/17/2008 5:24:53 PM
Business Standard Columnists
Section Home
Management
Marketing
Strategy
E-Business & Tech
Books & Ideas
Columnists
People & Careers
B-schools
Take Control of your Money
LiveMarkets Comment Print Email this
Article Advanced Search
Thursday, Jul 17, 2008
Are rating agencies likely to downgrade India's sovereign rating
in the next few months?
GUEST COLOUMN
Chetan Saiya / Pune July 17, 2008, 11:43 IST
Chetan Saiya: Using marketing assets effectively
Issues in usage of marketing assets within an organisation
As the need for marketing assets by various stakeholders within
a company increases exponentially, a number of issues arise,
including:
Lack of asset reuse: In a large organisation, the various
product teams and the regional marketing teams are often
responsible for creating localised campaigns for lead generation
and localised brochures and other marketing material for their
sales teams. However, such assets are typically created and managed
manually at corporate marketing scattered among various file
servers, people's computers, at vendor sites and even physical
binders. As a result, product and regional marketing teams don't
have good visibility into the assets that already exist and could
be reused by them for their local needs.
Even when digital assets are stored at a central location on a
computer, it is often difficult for the regional organisations to
search and find the right corporate assets for localisation, or for
the product organisations to reuse some of the images or elements
from an existing marketing asset. Even if these marketing assets
are searchable from a computer via internal software applications,
regional organisations have to first find the right asset they are
looking for and then engage the corporate agency that created the
original asset to customise it for its own use. Due to the long
time lines and when a corporate agency is many time zones away, the
local organisation may find it easier to engage a local agency and
recreate such assets. As a result, they end up creating new assets
or repurchasing images, causing the investments already made by
corporate marketing in those assets to be wasted.
Violation of branding guidelines and elements: When marketing
assets are created and consumed regionally, companies may not be in
the loop for approvals. Even if the local marketing agencies
violate any of the corporate branding elements and guidelines, the
assets created by them still reach current and future customers.
The messaging on such locally created material may be off' or the
branding elements may often be used incorrectly or the
look-and-feel consistency may not be maintained across
documents.
Risk of copyright infringement: When assets such as images are
purchased locally, they are less likely to follow consistent
guidelines for negotiating usage rights on photographs. As a
result, the usage rights on existing photographs are typically not
being tracked, leading to an increased risk of infringement of
copyrights.
Marketing Asset Management System
A Marketing Asset Management system addresses the issues
mentioned above extremely well.
Searching, finding and using content for reuse: A Marketing
Asset Management solution enables marketing managers to organise
marketing content in a multi-level hierarchy of their choice. Once
organised, the technology offers intuitive navigation over the
intranet and makes it easy for anyone within the organisation, with
access privileges, to find the right content. It can also convert
graphic files into thumbnails to enable easy viewing and
referencing.
Chetan Saiya
Marketing organisations typically invest a lot of money in
creating the right tools needed by the sales force and the
channels, as well as content for their own lead generation and
branding campaigns. These assets include brochures, data sheets,
logo art, advertisements, web banner ads, email banners, website
creative, artwork and graphics for slides etc. With an increase in
spending on online channels, there has been a dramatic increase in
the need for such marketing assets. However with an expanded need
come a number of issues.
Updated:17-07-08 16:03 hrs IST
Yes
No
Sensex 13112 (536)
Nifty 3947 (130)
Rs-$ 42.81
Gold (Rs) 13320 (-45)
Silver (Rs) 26220 (3)
Most Popular
North Block to fast-track reform
VW`s Indian car soon
M&M set to buy Kinetic assets
Centre grounds Maya`s airport hub plan
Bonds end up as oil drops
More
Netbooks - the latest low-cost, ultra-mobile laptops
M
Steel firms may raise prices in August
Virtual data centres save power, realty costs
Shristhi eyes budget hotel deals
More
Editorial: Total decontrol needed
A K Bhattacharya: Birds of the same feather
Cartel in Ranbaxy counter?
Cos need not wait for NA certificate to start projects
Albert R Hunt: McCain Needs Crash Course in Economics
More
Read
Emailed
Commented
Emailed Commented
Read Commented
Read Emailed
http://www.business-standard.com/main.phphttp://www.business-standard.com/bsonline/sectionhome.php?leftnm=10http://www.business-standard.com/smartinvestor/sectionhome.php?leftnm=0&subLeft=0http://www.business-standard.com/compindustry/sectionhome.php?leftnm=1&subLeft=0http://www.business-standard.com/banking/sectionhome.php?leftnm=2&subLeft=0http://www.business-standard.com/economy/sectionhome.php?leftnm=3&subLeft=0http://www.business-standard.com/opinionanalysis/sectionhome.php?leftnm=4&subLeft=0http://www.business-standard.com/lifeleisure/sectionhome.php?leftnm=5&subLeft=0http://www.business-standard.com/strategist/sectionhome.php?leftnm=6&subLeft=0http://www.business-standard.com/iceworld/sectionhome.php?leftnm=8&subLeft=0http://www.bsmotoring.com/http://www.business-standard.com/subscription/SubLoginForm.php?leftnm=11http://www.business-standard.com/sms.phphttp://feeds.business-standard.com/http://www.business-standard.com/bsheadline/sectionhome.php?leftnm=10http://www.bsbazaar.com/http://www.business-standard.com/strategist/sectionhome.php?leftnm=6&subLeft=0http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=1http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=2http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=3http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=4http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=5http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=6http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=7http://www.business-standard.com/strategist/dataresult.php?leftnm=6&subLeft=8http://www.business-standard.com/portfolio/mainPortfolio.php?leftnm=9&subLeft=0http://www.business-standard.com/portfolio/mainPortfolio.php?leftnm=9&subLeft=0http://www.business-standard.com/opinionanalysis/dataresult.php?leftnm=4&subLeft=2http://www.business-standard.com/stockpage/stock.phpjavascript:addcomment();javascript:printpage(328939)javascript:void(0)javascript:void(0)http://www.business-standard.com/search/advancesearch.phphttp://www.business-standard.com/main.phpjavascript:void(0);
var
aa=onclick=callPoll('NA','1142')http://www.business-standard.com/common/click_track.php?act=read&var=328926http://www.business-standard.com/common/click_track.php?act=read&var=328913http://www.business-standard.com/common/click_track.php?act=read&var=328912http://www.business-standard.com/common/click_track.php?act=read&var=328931http://www.business-standard.com/common/click_track.php?act=read&var=328931http://www.business-standard.com/common/click_track.php?act=read&var=328894http://www.business-standard.com/common/most_read.phphttp://www.business-standard.com/common/click_track.php?act=email&var=328902http://www.business-standard.com/common/click_track.php?act=email&var=328902http://www.business-standard.com/common/click_track.php?act=email&var=328912http://www.business-standard.com/common/click_track.php?act=email&var=328873http://www.business-standard.com/common/click_track.php?act=email&var=328873http://www.business-standard.com/common/click_track.php?act=email&var=328901http://www.business-standard.com/common/click_track.php?act=email&var=328901http://www.business-standard.com/common/click_track.php?act=email&var=42344http://www.business-standard.com/common/most_email.phphttp://www.business-standard.com/common/click_track.php?act=search&var=328810http://www.business-standard.com/common/click_track.php?act=search&var=328810http://www.business-standard.com/common/click_track.php?act=search&var=328811http://www.business-standard.com/common/click_track.php?act=search&var=328811http://www.business-standard.com/common/click_track.php?act=search&var=328843http://www.business-standard.com/common/click_track.php?act=search&var=328090http://www.business-standard.com/common/click_track.php?act=search&var=328090http://www.business-standard.com/common/click_track.php?act=search&var=328812http://www.business-standard.com/common/click_track.php?act=search&var=328812http://www.business-standard.com/common/most_searched.phpjavascript:showRead("emailed")javascript:showRead("Searched")javascript:showRead("read")javascript:showRead("Searched")javascript:showRead("read")javascript:showRead("emailed")
-
Chetan Saiya: Using marketing assets effectively
http://www.business-standard.com/common/news_article.php?leftnm=6&subLeft=&autono=328939&tab=r
(2 of 4)7/17/2008 5:24:53 PM
Localising content without needing external agency: In addition,
marketing organisations can create certain content as a template
and allow the regional marketing to localise certain textual and
graphical elements by simply providing textual information,
choosing one of the predefined images or providing an image in
specific format.
Reuse multiple media formats: Marketing Asset Management tools
typically support multiple media formats, including multiple
formats of raster graphics and streaming video. Marketing managers
can store different formats of marketing assets in a single
repository, instead of maintaining separate repositories for
different formats making it easy for regional and product marketing
organizations to find and leverage the marketing content.
Understanding what content is in demand': Finally, technology
can provide usage metrics, which can be used by corporate marketing
to either identify assets that are not used and either purge them
or make them more relevant, or ensure that regional marketing is
aware of them.
In addition, an organization needs to identify cost savings from
deploying such a system in order to calculate ROI (return on
investment). In order to calculate such savings, a marketing
organisation first needs to capture hard cost savings from
deploying such a system. Once the hard cost savings are calculated,
then opportunity costs (soft savings) can be calculated as
"frosting on the top".
Accenture, the leading consulting organisation, in a recent
report said that $35 million to $70 million in annual benefits can
be derived from a typical $1 billion dollar brand by increasing the
efficiency and effectiveness of existing marketing assets. A
breakdown of this impact includes.
Increased productivity/capacity: 10% to 13% increase in
marketing capacity
Reduced marketing costs: 2% to 6% reduction in marketing related
expenses
Improved initiative success: 0.02% to 0.03% increase in profit
margin (as % sales)
Improved profit margins: 1% to 2.5% increase in profit margin
(as % sales)
Thus, using Marketing Asset Management Systems, organisations
can significantly increase the effectiveness and efficiency of the
marketing organisation by enabling increased reuse of existing
assets, localisation of content without the need to recreate them
and insight into what content is more in demand'. Marketing asset
management has been used successfully by large and mid-sized
marketing organisations.
* The author is the founder and CEO of Assetlink
(www.assetlink.com), a marketing operations management solution
provider. He can be contacted at [email protected]
Print this page Share Your Comments Email this Article
NEWS NOW TODAY'S PAPER OPINION MARKETS
More
StatsGuru
Your Money
Time Out
SEZs
Retail
Sensex ends up 536pts; HDFC zooms 10% Cong walkout of House over
slur against party MPs Ranbaxy, Daiichi reconfirm deal Inflation at
11.9 per cent Provisional WPI at 11.9% for week ended July 5 Indian
scientists develops marine gas turbine Vishal Info Tech IPO to open
on July 21 TDSAT directs RCV, Channel plus to settle dispute
'Global mechanism to allow India to have N-coop' Rasna seeks JVs
for entering new foreign markets Concept Comm buys majority stake
in Zzebra PR
More
Economic indicators
Personal finance
Books,fashion...
Boon or Bane?
The Indian Story
javascript:printpage(328939)javascript:addcomment();javascript:void(0)javascript:void(0)http://www.business-standard.com/general/specials.phpjavascript:showtab_1("today_paper")javascript:showtab_1("opinion")javascript:showtab_1("market")http://www.business-standard.com/general/bs_specials.php?category=24http://www.business-standard.com/general/bs_specials.php?category=5http://www.business-standard.com/general/bs_specials.php?category=6http://www.business-standard.com/general/bs_specials.php?category=12http://www.business-standard.com/general/bs_specials.php?category=9http://www.business-standard.com/general/specials.php?leftnm=14http://www.business-standard.com/general/bs_specials.php?category=24http://www.business-standard.com/general/bs_specials.php?category=5http://www.business-standard.com/general/bs_specials.php?category=6http://www.business-standard.com/general/bs_specials.php?category=12http://www.business-standard.com/general/bs_specials.php?category=9http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42393http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42393http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42408http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42408http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42329http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42329http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42402http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42402http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42407http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42407http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42406http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42406http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42405http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42405http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42404http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42404http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42403http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42403http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42400http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42400http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42399http://www.business-standard.com/common/click_track.php?act=st_news_now&var=42399http://www.business-standard.com/bsonline/sectionhome.phphttp://www.business-standard.com/general/bs_specials.php?category=24http://www.business-standard.com/general/bs_specials.php?category=5http://www.business-standard.com/general/bs_specials.php?category=6http://www.business-standard.com/general/bs_specials.php?category=12http://www.business-standard.com/general/bs_specials.php?category=9
-
Chetan Saiya: Using marketing assets effectively
http://www.business-standard.com/common/news_article.php?leftnm=6&subLeft=&autono=328939&tab=r
(3 of 4)7/17/2008 5:24:53 PM
NEWS NOW TODAY'S PAPER OPINION MARKETS
NEWS NOW TODAY'S PAPER OPINION MARKETS
NEWS NOW TODAY'S PAPER OPINION MARKETS
North Block to fast-track reform `Rivals, brokers were behind
Ranbaxy`s share price crash` TCS Q1 net jumps 7% Moody`s also
worried about fisc, but won`t change rating M&M set to buy
Kinetic assets VW`s Indian car soon Govt unhappy with Fitch's new
outlook Centre grounds Maya`s airport hub plan Rates may rise
again: HDFC India`s outward FDI up 29.6% at $17.4 bn in FY08
Malvinder blames vested interests for stock crash
More
Editorial: Dangers of downgrade Editorial: Limited gains TCS:
Wall Street woes HDFC: As steady as ever Arvind Singhal: Managing
in tougher times Barun Roy: Cleaning up Chinglish Madan Sabnavis:
Does core inflation really matter? Sunil Jain: No hands on deck
Regulators Spin Public to Boost Fannie, Freddie Editorial: Changed
job outlook Editorial: Total decontrol needed
More
Malvinder blames vested interests for stock crash Unitech raises
$300 mn abroad for its global fund FIIs cut down stake in cement
firms Volumes suggest tentative undertone Markets may open positive
BGR Energy powers ahead on bagging EPC contract Ranbaxy rises
following management clarification Steel firms may raise prices in
August IEX crosses 30,000 mwh power trade Base metal prices may dip
in 2nd half: EIU Turmeric auctions fetch good prices
More
javascript:window.external.AddFavorite(location.href,document.title);javascript:showtab_1("news_now")javascript:showtab_1("opinion")javascript:showtab_1("market")javascript:showtab_1("news_now")javascript:showtab_1("today_paper")javascript:showtab_1("market")javascript:showtab_1("news_now")javascript:showtab_1("today_paper")javascript:showtab_1("opinion")http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328926http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328926http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328932http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328932http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328928http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328928http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328925http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328925http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328912http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328912http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328913http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328913http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328924http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328924http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328931http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328931http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328895http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328895http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328897http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328897http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328891http://www.business-standard.com/common/click_track.php?act=st_today_paper&var=328891http://www.business-standard.com/bsheadline/sectionhome.phphttp://www.business-standard.com/common/click_track.php?act=st_opinion&var=328921http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328921http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328917http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328917http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328889http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328889http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328890http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328890http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328918http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328918http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328904http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328904http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328905http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328905http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328903http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328903http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328919http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328919http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328809http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328809http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328810http://www.business-standard.com/common/click_track.php?act=st_opinion&var=328810http://www.business-standard.com/opinionanalysis/sectionhome.php?leftnm=4&subLeft=0http://www.business-standard.com/common/click_track.php?act=st_markets&var=328891http://www.business-standard.com/common/click_track.php?act=st_markets&var=328891http://www.business-standard.com/common/click_track.php?act=st_markets&var=328887http://www.business-standard.com/common/click_track.php?act=st_markets&var=328887http://www.business-standard.com/common/click_track.php?act=st_markets&var=328888http://www.business-standard.com/common/click_track.php?act=st_markets&var=328888http://www.business-standard.com/common/click_track.php?act=st_markets&var=328877http://www.business-standard.com/common/click_track.php?act=st_markets&var=328877http://www.business-standard.com/common/click_track.php?act=st_markets&var=328878http://www.business-standard.com/common/click_track.php?act=st_markets&var=328878http://www.business-standard.com/common/click_track.php?act=st_markets&var=328879http://www.business-standard.com/common/click_track.php?act=st_markets&var=328879http://www.business-standard.com/common/click_track.php?act=st_markets&var=328872http://www.business-standard.com/common/click_track.php?act=st_markets&var=328872http://www.business-standard.com/common/click_track.php?act=st_markets&var=328873http://www.business-standard.com/common/click_track.php?act=st_markets&var=328873http://www.business-standard.com/common/click_track.php?act=st_markets&var=328874http://www.business-standard.com/common/click_track.php?act=st_markets&var=328874http://www.business-standard.com/common/click_track.php?act=st_markets&var=328875http://www.business-standard.com/common/click_track.php?act=st_markets&var=328875http://www.business-standard.com/common/click_track.php?act=st_markets&var=328876http://www.business-standard.com/common/click_track.php?act=st_markets&var=328876http://www.business-standard.com/smartinvestor/sectionhome.php?leftnm=0&subLeft=0
-
Chetan Saiya: Using marketing assets effectively
http://www.business-standard.com/common/news_article.php?leftnm=6&subLeft=&autono=328939&tab=r
(4 of 4)7/17/2008 5:24:53 PM
Site best viewed in IE4 & above with a screen resolution of
800 x 600 pixels
Main SectionBS Online | Companies & Industry | Banking &
Finance | Economy & Policy | Opinion & Analysis | Life
& Leisure | SME
ABOUT US PARTNER WITH US CODE OF CONDUCT JOBS@BS ADVERTISE WITH
US TERMS & CONDITIONS DISCLAIMER SITE MAP CONTACT US
[email protected] * Stock quotes delayed by 10
minutes or more. All information provided is on "as is" basis and
for information purposes only. Please read Disclaimer
Business Standard Ltd. Copyright 2008 | Designed and Developed
byE Dot Solutions I Pvt Ltd
Indian Premier League The business of cricket
Inflation Centre's woes mount
The Smart Investor An uphill climb
The Strategist Weaving a new fabric
The Weekend Opium of the classes!
BS Primer Understanding the basics
More Specials
http://www.business-standard.com/subscription/Newsletter.php?leftnm=11&subLeft=1http://www.business-standard.com/bsonline/sectionhome.php?leftnm=11http://www.business-standard.com/compindustry/sectionhome.php?leftnm=1&subLeft=0http://www.business-standard.com/banking/sectionhome.php?leftnm=2&subLeft=0http://www.business-standard.com/economy/sectionhome.php?leftnm=3&subLeft=0http://www.business-standard.com/opinionanalysis/sectionhome.php?leftnm=4&subLeft=0http://www.business-standard.com/lifeleisure/sectionhome.php?leftnm=5&subLeft=0http://www.business-standard.com/sme/sectionhome.php?leftnm=13&subLeft=0http://www.business-standard.com/bsonline/aboutus.php?leftnm=11http://www.business-standard.com/bsonline/partnerus.php?leftnm=11http://www.business-standard.com/bsonline/codeofconduct.php?leftnm=11http://www.business-standard.com/bsonline/[email protected]?leftnm=11http://www.business-standard.com/advertisement/Advertise.php?leftnm=11http://www.business-standard.com/subscription/TermsAndConditions.php?leftnm=11http://www.business-standard.com/bsonline/disclaimer.phphttp://www.business-standard.com/sitemap/sitemap.php?leftnm=11http://www.business-standard.com/bsonline/contactbs.php?leftnm=11http://www.business-standard.com/bsonline/disclaimer.phphttp://www.business-standard.com/general/specials.php?leftnm=14http://www.edotsols.com/http://www.business-standard.com/general/bs_specials.php?category=57http://www.business-standard.com/general/bs_specials.php?category=57http://www.business-standard.com/general/bs_specials.php?category=57http://www.business-standard.com/general/bs_specials.php?category=54http://www.business-standard.com/general/bs_specials.php?category=54http://www.business-standard.com/general/bs_specials.php?category=54http://www.business-standard.com/general/si.phphttp://www.business-standard.com/general/si.phphttp://www.business-standard.com/common/news_article.php?leftnm=si&autono=326768http://www.business-standard.com/general/strategist.phphttp://www.business-standard.com/general/strategist.phphttp://www.business-standard.com/common/news_article.php?leftnm=stragest&autono=326246http://www.business-standard.com/general/weekend.phphttp://www.business-standard.com/general/weekend.phphttp://www.business-standard.com/common/news_article.php?leftnm=weekend&autono=326647http://www.business-standard.com/general/bs_specials.php?category=60http://www.business-standard.com/general/bs_specials.php?category=60http://www.business-standard.com/general/bs_specials.php?category=60http://www.business-standard.com/general/specials.php?leftnm=14
business-standard.comChetan Saiya: Using marketing assets
effectively
DBMCLKNEPIHHPIJOGPMIEDOCBLLPIIGJ: form1: x: f1:
