Chetan - New Product Development

7/29/2019 Chetan - New Product Development

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Presentation

on

Treasure from Plastic Trash

(ecoFilters)

PresentedBy

Group 2


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Reduce

RecycleReuse


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Average per capita consumption of packaged

drinking water in India is 19.6 litersresulting into 2000 crores of plastic bottles!!!!!!!!

& Once Used, its Waste!

Ref: http://www.dnaindia.com
http://www.dnaindia.com/http://www.dnaindia.com/


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A Traveler

Water

Novels

Newspaper

Companion

Shaving Kit

Mobile

Laptop/Ipod

Medicine


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No free access to clean water particularly

when out of home

Packaged drinking water costs money

No assurance of the quality of packaged

drinking water


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Filter Cap Filter Housing


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Filter Media

Water

TricklesDown

over

Media

WaterDroplet

Vortexformation

Filtration

Through

Adsorption


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Competitive

Rivalry - Moderate

(OLIGOPOLY)

Low Power

Many Suppliers

Commodity Items

Moderate Threat

Mineral Companies

Price Reduction

Low Power

Few Suppliers

High Switching Costs

High Threat

Low Investment

Patented Technology

Threat of Entry

Threat of Substitutes

BargainingPowero

f

Suppliers

B

argainingPowerof

Buyers

ATTRACTIVE


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People On Move /Away From Home


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Rail Commuters

Bus Travelers

Trekkers

College goers/Office goers/

Event Organizers

Health Conscious People


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Business:Manufacturing and sale of Portable Water Filter

Products:

Portable Water Filter, Refill cartridge

Manufacturing Location:

Nagpur MIDC Area

Product Presence:

Pan India


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Price Based Differentiation:

Low cost Product

Product Differentiation:Patented Unique Media Composition, Portable, Replaceable

Refills

Sustainability:

Customized Refills(Based on water quality), Continuous

Improvement to offer low cost, high quality product


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Raw

Material

Filter

Components

Milling

Sieving

GranulationFinal Filtering

Media

Final

Assembly

Manufacturing Process:


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Raw Material/Parts

Filtering Medias 1, 2 & 3

Water Purifying Ingredients

Semi Permeable Membranes

Plastic HousingPlastic Adopters

Operations

Milling

Granulation

Sieving

Mechanical Pressing

Machines/Equipments

Milling MachineGranulator

Vibrating Sieve

Mechanical Press

Storage Bins (Material Specific)

Production Process

Batch Process

Production Schedule

Shift Operation (1 shifts/day)

300 Days


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Stores

Assembly

Packing

RegionalDistributors

Retailers

DownstreamInternalUpstream

PreferredVendors

Raw

MaterialfromCommodityMarket/TierII Suppliers

IncomingQualityCheck

Customers


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Retail Marketing :

Trade Shops, Major retail stores

Kiosk Marketing:Real Time Demonstrations to entrust people with the product

and its usage, Kiosks at major railway stations, bustling bus

stations

Online Marketing :

ecoFilters own website, Popular websites


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Per unit Margin: Rs. 15.44

Break Even Units: 194315

Within One Year


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Thank You


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Parameters

Input

Water Output Water

pH 7.4 7.51

TDS (mg/l) 454 447

Sulphate (mg/l) 76.6 57.9

Fluoride (mg/l) 0.983 0.797

Chloride (mg/l) 789.7 344.9

Hardness (as CaCO3)

(mg/l) 145 130

Ref: Ecology Lab IITK


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Documents

Chetan - New Product Development