“Cherry Skoal is for somebody

who likes the taste of candy,

if you know what I mean.”

Former sales rep. for US Smokeless Tobacco Co.

“It’s a well known fact that teenagers like sweet products. Honey might be considered.”

Brown & Williamson memo from consultants recommending that the company consider Coca-Cola or other sweet-flavored cigarettes,

1972.

In 2006, under a deal with attorneys general

from 40 states, R.J. Reynolds, agreed to

no longer market cigarettes in the

United States, that use a fruit, candy or

alcoholic beverage in its name.

Cocoa and espressoCitrus and sweet apple Toasted honey

Asian mint, buttery aftertaste

Menthol cigarettes

represent about 26% of all

cigarettes sold in the United

States

(Federal Trade Commission, 2003).

More than 70% of African American smokers smoke

menthol cigarettes, as opposed to only about 25% of White smokers.

(USDHHS, 1998).

a-linalool

p-menth-1-en-8-ol

Dodecane

Decanal

a-citronellol

Citral

1-Decanol

p-Mentha-1(7),8(10)-dien-0-ol

Tridecane

Undecanal

a-Cubebene

Limonenediol

Diacetin

Copaene

β-elemen

Tetradecanal

Dodecanoic acid, 1-methylethyl ester

Heptadecane

Nonadecane

Heptadecane, 2,3-dimethyl

Tetradecane

Caryophyllene

Dodecanal

β-Cubebene

ç-Elemene

a-Caryophyllene

Y-Muurolene

Valencene

a-Candinene

Pentadecane

β-Candinene

Hedycaryol

Caryophyllene oxide

Hexadecane

1,4-Methanobenzocyclodecene,1,2,3,4,4a,5,8,9,12,12a-decahydrooctadecane

3,7,11,15-Tetramethyl-2-hexadecene-1-ol

Eicosane

Hydrocarbons and other

compounds released by Camel Twist flavor pellets

• 24% of 16-17 year old smokers had tried flavored tobacco

– According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute.

The Industry’s Sweet Success24%16 - 17

• 17% of 18-19 year old smokers had tried flavored tobacco

– According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute.

The Industry’s Sweet Success24%

17%

16 - 17

18 - 19

• 8% of 20-25 year old smokers had tried flavored tobacco

– According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute.

The Industry’s Sweet Success24%

17%

8%

16 - 17

18 - 19

20 - 25

• 4% of smokers 45 + had tried flavored tobacco

– According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute.

The Industry’s Sweet Success24%

17%

8%

4%

16 - 17

18 - 19

20 - 25

45 +

0

5

10

15

20

25

30

35

Adults Youth

Teens are twice as likely as adults to recall seeing flavored tobacco products or any

advertising for them.

International Communications Research (ICR)Nationwide survey of teens aged 12-17; Nationwide survey of adults

March 2005

Almost 90% of tobacco

users begin smoking by

the age of 18.U.S. Department of Health and Human Services (HHS), Preventing

tobacco use among young people: A report of the Surgeon General, 1994.

“The smoking patterns of teenagers

are particularly important to Phillip

Morris…”1981 market research report by Phillip Morris researcher

Claude Teague – CEO, RJ Reynolds Tobacco, Makers of Camel

“ Realistically, if our company is to survive and

prosper over the long term, we must get our share of the

youth market.“