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CHELMSFORD SAFETY SUPPLIESsales-i helps Chelmsford Safety Supplies set high but achievable targets in confidence.
Chelmsford Safety Supplies Ltd is a family run company with over 35
years’ experience supplying PPE, personalized corporate clothing, and
workplace safety and janitorial supplies to Council’s and to the general UK
industry, including supplying companies like Aldi, Cadburys, Volkswagen,
Porsche, Police Forces and BAE Systems.
The company pride themselves on excellent service and the fact they
hold large stocks of all PPE related items.
WHO IS CHELMSFORD SAFETY SUPPLIES?
THE CHALLENGE
Before sales-i, Chelmsford Safety
Supplies were using OGL CRM.
As Adrian White, Managing
Director of Chelmsford Safety
Supplies, explains though “setting
targets against over 30,000
products and 10,000 items in
permanent stock as well as
setting targets for the 9 members
of our sales team was proving
tricky.”
“For the first time we can properly see what we did in 2016-2017 and set
high but achievable targets for the next year in confidence thanks to sales-i.”
ADRIAN WHITEMANAGING DIRECTOR
In June 2016, Chelmsford Safety Supplies signed up to use sales-i and the company hasn’t looked back since. The first thing Adrian was impressed with was how easy it is to track sales and what was and wasn’t being sold. As Adrian puts it “we were impressed with being able to really measure what we do, you can’t tell much until you measure things”.
Adrian states that the biggest benefits that sales-i gives Chelmsford Safety Supplies are through the Campaigns and Targets modules.
Campaigns allows you to set proactive alerts e.g. when a customer has spent more or less in a particular month, stopped buying all together or isn’t buying an obvious cross sell or create a priority call list based on set criteria like the above, allowing you to save time trawling through spreadsheets or your data base, giving more time to sell.
Targets has allowed Adrian and the sales team to “set high but achievable targets in confidence” as Adrian explains “when we sat down this January to set targets for the year we did this over two sittings. This way the team could use sales-i to see their agenda on day one and come back the next day with their own ideas on targets.”
“Several said in their own words that using sales-i to do this was excellent as it’s the first time they could properly see what we did in 2016-2017 and set high but achievable targets for the next year in confidence.”
Moving forward, Adrian plans to use sales-i even more and so is expanding the software’s knowledge across the team. “Another member of our sales team, Emily, has just gone on a sales-i training course and it was worth every penny, as a result, the parts of sales-i we were not using are now starting to be
used.”
THE SOLUTION THE BENEFITS A BRIGHTER FUTURE
#SELLSMARTOur sales performance tool makes every call more personal and more profitable, effortlessly turning any good salesperson into a great one.
Request your demo today at www.sales-i.com
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