Cheez-Itvs. Cheese Nips

Greg Jacob

Lauren Knapp

Peter Walter

and Sean Rowe

Food Test Survey # 11. Age A. Freshman B. Sophomore C. Junior D. Senior E. Teacher F. Other2. Gender A. Male B. Female3. Do you eat snack foods? A. Yes B. No

4. How often do you eat snack foods? A. Everyday B. Once a week C. Couple times a month D. Not very often5. What Kind of snack foods would

you prefer? A. Cheez-it B. Pretzels C. Chips D. Fruit Snacks6. Is there a specific brand that you

buy? A. Nabisco B. Kraft C. Snyder’s D. Other

Food Test Survey # 1 (continued)7.What time of day do you usually

consume your snack food? A. Morning B. During School C. At home After school D. Later at night E. All the time8. What place would you prefer to

buy your snack food? A. Super Market B. Vending Machine C. Convenience Store D. School Store E. Other 9. When you buy snack foods do

you focus on the health aspect?

A. Yes B. No

10. What size container do you usually buy?

A. Small Pouches B. Small Box C. Medium Box D. Family Size Box11. What other people in your

household eat snacks? A. Mom B. Dad C. Sister D. Brother E. All12. Does Price affect your

decision? A. Yes B. No

Survey # 1 - Results

1)Age 2)Gender 3)Do you eat snack foods? Freshman 3

Male 82 Yes 148 Sophomore 4 Junior 125 Senior 2

Female 68 No 2 Teacher 5 Other 11

    

4)How often? 5)What kind of snacks would you prefer? 6)Is there a specific brand you buy? Everyday 96 Cheez-it 50 Nabisco 18 Once a week 30 Pretzels 29 Kraft 15 A couple times a month 3 Chips 52 Snyder's 17

Not very often 21 Fruit Snacks 19 Other 100

  

7)What time of day do you usually consume your snack food?

8)What Place would you prefer to buy your snack food?

9)When you buy your snack foods, do you focus on the health aspects?

Morning 2 Super Market 101 Yes 43 During school 22 Vending Machine 6 No 107 At home after school 91 Convenience Store 19 Late at night 9 School Store 10 All the time 26 Other 14

  

10)What size container do you usually buy?

11)What other people in your household eat snacks?

12) Does the price of snack food affect your decision?

Small Pouches 17 Mom 10 Yes 68 Small Box 24 Dad 14 No 82 Medium Box 44 Sister 13 Family Size Box 65 Brother 10 Other 103

Food Test Survey # 21.Which do you prefer?

a. Cheez-itb. Cheese Nips

2.Which do you think cost more?a. Cheez-itb. Cheese Nips

3.Which do you think the general public likes more?a. Cheez-itb. Cheese Nips

4. Which Packaging Container is more attractive?a. Cheez-itb. Cheese Nips

5. Which do you think give more products in the container?a. Cheez-itb. Cheese Nips

6. Which do you think is healthier?a. Cheez-itb. Cheese Nips

7. Which do you think is more directed to the teenage generation?a. Cheez-itb. Cheese Nips

8. Which brand would most likely appeal to an older generation?a. Cheez-itb. Cheese Nips

9. Which brand would most likely appeal to younger children?a. Cheez-itb. Cheese Nips

10. Can you tell the difference between the two?a. Yesb. No

Survey # 2 - Results

1. Which do you prefer? 2. Which do you think costs more?3. Which do you think the general public likes more?

a. Cheez-it 47 a. Cheez-it 42 a. Cheez-it 51

b. Cheese Nips 9 b. Cheese Nips 14 b. Cheese Nips 5

4. Which Packaging container is more attractive?

5. Which do you think give more product in the container?

6. Which do you think is healthier?

a. Cheez-it 46 a. Cheez-it 38 a. Cheez-it 35

b. Cheese Nips 10 b. Cheese Nips 18 b. Cheese Nips 21

7. Which do you think is more directed to the teenage generation?

8. Which brand would most likely appeal to younger children?

9. Which Brand would most likely appeal to younger children?

a. Cheez-it 40 a. Cheez-it 38 a. Cheez-it 34

b. Cheese Nips 16 b. Cheese Nips 18 b. Cheese Nips 22

10. Can you tell the difference between the two?

a. Yes 51

b. No 5

Conclusion1. If we could change the first survey, we would change question number 6. Since

the “other” category was the most popular choice we would’ve provided more options to further understand which brands people like.

2. To obtain answers to the first survey, Greg and Lauren were each able to survey one of their teachers classrooms and Peter and Sean both surveyed people individually.

3. If we were to make any changes to the second survey, we would add another question asking which of the two were the cheez-its.

4. The only problems we had doing the second survey were, if we tried to survey a group of people at once, some people would leave half way through and some people came just for the food and didn’t want to take the survey.

5. If we were to make any changes during the project, we’d make sure that our cheez-its and cheese nips were the same size during the taste testing because the difference in size made it easier for taste testers to differentiate.

6. We enjoyed being able to personally survey people to find out what they like and how strongly they were convinced that they knew what they were eating.

7. The project gave us a better understanding of what goes into market research and how it Is helpful in satisfying consumers.