Cheek MagazineMedia Information

2011 Advertising Specifications Edition: 1.1

www.cheekgroup.com CHEEK ®

Welcome

Welcome to the Cheek Magazine (Student) media pack where you will learn more about the readers of the soon to be

world’s greatest student magazine. This in depth look at nature of our audience across both print and digital platforms will

enable you to achieve maximum value from your advertising.

Whether advertising in print or online, Cheek is undeniably a mark of true class, offering a unique platform from which to

leverage your brand.

Contents

• Reader Profile

• Cheek’s Core Market

• Cheekmagazine.com

• Other Opportunities

• Creative solutions and Inserts

• Adverting Rates and Specifications

Contacts

General questions support@cheekgroup.com

Editor in Chief samuelson@cheekmagazine.co.uk

Head of Sales & Marketing henderson@cheekgroup.com

Publisher merrell@cheekgroup.com

- Charles Samuelson ”

Meet the Editor...

“Cheek Magazine, has been nick named the “home of Public School Banter.” for a number of reasons;

Published by the Cheek Group and distributed to subscribers and a standing order of 300 UK Public Schools

and a select number of British Universities, this luxury student lifestyle magazine includes celebrity interviews and upcoming

student artist interviews - from the city of London and the Public School community read about the latest desirable styles,

gadgets, parties, people, travel and complete cheek. Cheek’s very own Top Trumps (Public School Edition) Student awards

and of course the most outrageous school & university traditions. But its not all banter, it covers the delicate topics such as

the student political views on health & safety and the most embarrassing quotes column. The magazine is free which

guarantees 100% consumption and available online.

CHEEK

“

Our readers

First to be published in September 2011, Cheek is a termly magazine read by students all over the country who consider

student run publications the greatest periodicals. The readers are absorbed into student lifestyles, trends, parties & people

and affordable travel, etc. Cheek jams this all into a free publication completely accessible to readers wherever they may be.

Key facts

• 98% are student social class ABC1

• On average readers keep each copy for 9 months

• 76% attend full time Public School

• 22% attend university halls

76%

22%2%

13-18 19-23 24+

58%

39%

3%

13-18 19-23 24+

Readership Age - 2011

46,000 copies a term**

Readership Age - 2013

120,000 copies a term**

Core Markets

Although students do have a restricted budget many are living away from home and are therefore making independent

choices over which brands to buy for the very first time. Attracting students at this time has huge long run brand loyalty

effects. With a combined spending power of more than £120 million and an average student spending over £1,000 each

year the student market can be a highly lucrative one. Students are certainly the most profitable group of 15-24 year olds.

Lifestyle Statistics

• 92% visit the cinema each month

• 46% go out clubbing or to parties each week

• 79% go to gigs each month

• 18% have a part time job

• 71% go traveling at least once a year

Annual Spend

• £483 on clothes

• £874 on out-of-home entertainment

• £820 on food and household accessories

• £1,300 on rent

• £524 on travel

Consumer Environment

• 84% live away from home in university halls or boarding houses

• 16% are day students living at home

• 43% live in London, South Western & Central Southern

• 49% live in South Midlands, East Anglian & South Wales

• 8% live in North Western, North Midlands & Scotland

CheekMagazine.co.ukWhy advertise Online?

Our website was launched in 2010 as the web platform of

the nation’s leading student magazine. Given the strength of

the Cheek brand, the website has rapidly gained a world-

wide following. It has proved indispensable to students and

the student industry, with news, recommendations and

email alerts available to Cheek’s online community.

Online advertising is a powerful and cost

effective tool to drive traffic to your website.

It provides a wider audience for your products and brands

than any form of advertising. It can also have a positive

impact on your print advertising with increased brand expo-

sure and visibility.

REACH... Today CheekMagaizne.co.uk receives on

average 6,000 monthly impressions globally with

approximately 3,600 unique users. Considering these are

the count of an unpublished magazine we estimate

400,000 monthly impression globally with approximately

110,000 unique users.

AGE... It costs a lot less to keep existing customers than

to create new ones. With 19% of our predicted online

viewers (95,000) occupying the 13-24 age bracket,

brands can begin to imprint themselves in the mind

of their prospects before they move into higher age and

income brackets.

AUDIENCE... Interaction with a receptive and

proactive audience. An audience that has often elected

receive monthly, weekly or daily news and updates from

the student world.

FEEDBACK... online advertising allows for accurate

monitoring and tracking of your audience, to evaluate

the merits of different online strategies.

Fact File• 59% visit for lifestyle recommendations

• 50% use social media

• 50% watch our videos

• 61% subscribe to newsletters

• 69% say recommendations from Cheek

influences future purchase

• Average spend £325 per year on our recom-

mendations

• 86% have been on Cheek related holidays

• 59% have been to Cheek’s reviewed festivals.

Cheek Magazine Homepage

Across all ad formats and wider creative solutions such as advertorials and video, Cheek’s relaunched website allows our team to create

tailor-made campaigns that offer unbeatable value to out advertisers.

LEADER BAORD

728 x 90 pixels - max size 40k

SKY SCRAPER

312 x 617 pixels - max size 40k

BUTTON

312 x 154 pixels - max size 40k

The opportunity to advertise with CheekMagazine.co.uk is a unique one, given its

reach and highly engaged audience of student enthusiasts. To a large degree the

strength lies in the Cheek brand and what that represents to its readers.

Given the demographic of our readers and the reach of our website, advertising with

Cheek represents unparalleled value in marketing and brand strategy.

Videos

CheekMagazine.co.uk’s new design gives advertisers the opportunity to utilize high

quality online video advertising across much larger areas of the site.

Contact Felix Henderson at henderson@cheekgroup.com

Leaderboard (run of site) £20 per 1,500 page impressions

Skyscraper (run of site) £20 per 1,500 page impressions

Button (run of site) £20 per 1,500 page impressions

£400 per week

£1,200 per month

MPU on magazine page £20 per 1,500 page impressions

Consumer E-Newsletter (daily) £450 per week

2011 Advertising Rates

Outside back cover £6,370 N/A

Inside front cover £5,655 N/A

Inside back cover £4,755 N/A

Double page spread £7,150 N/A

Full page + special position £3,935 N/A

Full page £3,515 £3,240

Half page + special position £2,110 N/A

Half page £1,940 £1,680

Quarter page £1,100 £825

Size 4 Colour Black & White

Series discounts apply for all bookings;

Three bookings (-6%)

Six bookings (-12%)

Nine bookings (-18%)

Twelve bookings (-24%)

Sponsorship Opportunities

Sponsored Supplements & Guides

Published with the magazine and distributed in a wallet with the termly edition.

From £27,810 GBP for 16 pages + 4 covers. (THIS OPTION IS NOT AVAILABLE FOR THE SEPTEMBER 2011 ISSUE)

‘Focus On’ - Special section within the magazine.

A mini-supplement bound within the magazine with an internal cover.

Can be reprinted as a separate brochure.

From $16,380 GBP for 8 pages.

‘Decanter Promotion’ - Advertorials

Ideal for presenting a single company or particular concept.

Full colour page: !! £3,840

Double colour page:! £7,215

Advertising

Specification

DPS (DOUBLE PAGE SPREAD)*

Bleed : 303 x 426mm

Trim : 297 x 420mm

Type: 273 x 396mm*DPS should be supplied as single page element

PAGE

Bleed : 303 x 216mm

Trim : 297 x 210mm

Type: 273 x 186mm

HALF PAGE VERTICAL

Trim : 273 x 90mm

HALF PAGE HORIZONTAL

Trim : 134 x 186mm

QUARTER PAGE

Trim : 134 x 90mm

CHEEK ®

Material sent digitally must be supplied as PDF files to the PPA Pass4Press specifications. This

information is available at: www.pass4press.com

Please ensure that no live matter (i.e. logos, text etc) is within 10mm of the trim size. Failure to do so

may result in matter being trimmer off.

Microsoft Word, Excel and Powerpoint files can not be accepted.

CHEEK