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Landscape not PortraitLandscape not Portrait
Creates a More Pleasing LookCreates a More Pleasing Look Allows More Flexibility with DesignAllows More Flexibility with Design Fits on Screen BetterFits on Screen Better
Preferred
Landscape Portrait
Large/Bold not Small/DimLarge/Bold not Small/Dim
Makes Reading/Seeing EasyMakes Reading/Seeing Easy Prevents EyestrainPrevents Eyestrain Penetrates the BrainPenetrates the Brain
Large/Bold Small/Dim
Preferred
Lowercase not UppercaseLowercase not Uppercase
Harder to Read Uppercase LettersHarder to Read Uppercase Letters
– No Descenders/Ascenders in UppercaseNo Descenders/Ascenders in Uppercase
– Approximately 95% of Reading in LowercaseApproximately 95% of Reading in Lowercase
LowercaseUPPERCASE
Preferred
Concise not WordyConcise not Wordy
Keep Attention on SpeakerKeep Attention on Speaker Emphasize Main PointsEmphasize Main Points Serve as Notes (Speaker & Listener)Serve as Notes (Speaker & Listener) Follow 5x5 RuleFollow 5x5 Rule
. Attention
. Main Points
. Notes
. Too Many Words Divert Attention on Speaker
. Presentation is DullPreferred
Rule of 5 x 5 = 25Rule of 5 x 5 = 25
No more than 5 Words per LineNo more than 5 Words per Line No more than 5 Lines per PageNo more than 5 Lines per Page No more than 5 Words per LineNo more than 5 Words per Line No more than 5 Lines per PageNo more than 5 Lines per Page No more than 5 Words per LineNo more than 5 Words per Line
Parallel not DifferentParallel not Different
Focuses ThoughtsFocuses Thoughts Emphasizes Main PointsEmphasizes Main Points Uses Better GrammarUses Better Grammar
. Verb
. Verb
. Verb
. Verb
. Noun
. Conjunction
Preferred
PunctuationPunctuation
Eliminate or Use SparinglyEliminate or Use Sparingly Enlarge or Substitute FontsEnlarge or Substitute Fonts Use En & Em Dashes for Hyphen & DashUse En & Em Dashes for Hyphen & Dash
ColorColor
Get AttentionGet Attention Add InterestAdd Interest Create EmphasisCreate Emphasis Represent Symbolic MeaningRepresent Symbolic Meaning Enhance LearningEnhance Learning
Color PrinciplesColor Principles
Make Colors AppropriateMake Colors Appropriate Consider Color BlindnessConsider Color Blindness Stick to Primary ColorsStick to Primary Colors
Avoid Too Much ColorAvoid Too Much Color Allow One Color to DominateAllow One Color to Dominate Use Color to EmphasizeUse Color to Emphasize
Color PrinciplesColor Principles
BuildsBuilds
Focuses AttentionFocuses Attention Adds MysticAdds Mystic Slows PresentationSlows Presentation
Slide Slide TransitionTransition
Focus on Research FindingsFocus on Research Findings Change PaceChange Pace Emphasize Special SlidesEmphasize Special Slides
Other EnhancementsOther Enhancements
GraphicsGraphics Clip ArtClip Art ChartsCharts
. Illustrate Topics
. Emphasize Points
. Add Interest
. Get Attention
GraphicsGraphics
Picture is Worth Picture is Worth Ten Thousand Ten Thousand WordsWords
1stQtr
2ndQtr
3rdQtr
4thQtr
0
10
20
30
40
50
60
70
80
90
1stQtr
2ndQtr
3rdQtr
4thQtr
East
West
North
Use AutoLayout Use AutoLayout & Microsoft Graph& Microsoft Graph
1stQtr
2ndQtr
3rdQtr
0
20
40
60
80
100
PXYield
1stQtr
2ndQtr
3rdQtr
1994 Quarter
Paraxylene Yieldfor 3 Amoron Plants
Plant 1
Plant 2
Plant 3
Clip ArtClip Art Illustrate TopicsIllustrate Topics Emphasize PointsEmphasize Points Add InterestAdd Interest Get AttentionGet Attention
Variety with Creative RestraintVariety with Creative Restraint
Use VarietyUse Variety Limit Number of Fonts and ColorsLimit Number of Fonts and Colors Make Graphics MeaningfulMake Graphics Meaningful Follow Parallel ConstructionFollow Parallel Construction Be ConciseBe Concise
Build Personal OrganizationBuild Personal Organization
NotesNotes MaterialsMaterials EquipmentEquipment
Control Vocal ElementControl Vocal Element
Articulation & EnunciationArticulation & Enunciation Modulation & PitchModulation & Pitch Volume, Emphasis, and PaceVolume, Emphasis, and Pace
Utilize Position & MovementUtilize Position & Movement
LocationLocation Eye ContactEye Contact Gestures & MannerismsGestures & Mannerisms Nonverbal LanguageNonverbal Language
Encourage InteractionEncourage Interaction
Audience ParticipationAudience Participation Questions & AnswersQuestions & Answers
Consider EnvironmentConsider Environment
Presentation FacilityPresentation Facility Location of PresentationLocation of Presentation Audience SeatingAudience Seating
6’48’
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