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_Chatbots, Conversational UI,__Messaging bots, Messenger experiences,__AI bots, Service agents, Chat experiences,__or just simply bots._
2018 • [email protected]
_89% of consumers want to use_ _messaging to communicate__with companies_
2016 Global Mobile Messaging Consumer Report_
_Hi! I’m Syd.__I run The Bot Platform._
_Our mission is to empower you to_ _solve problems using the best_ _automated communications__tools we can create._
Used by
Member of The Mayor of London’sBusiness Growth Programme.
We are the trusted platform for building bots on Messenger.
Super easy to useself service platform.
Featured by Forbes, The Guardian, The Drum, VentureBeat,
The Observer and many more.
Zero downtimesince launch
Facebook’s only recommended partner for building bots on Messenger AND Workplace.
Over 0.25% of messages between
businesses and public
Approved Vendor &Preferred Provider.
99.9% Uptime Guarantee - something unique in bots
20-60% CTR and a 99% Read Rate
90% of messages are read within 1 minute
_What are bots?_
_What the press think a bot is?_
_AI_
_Chatbots_
_AI Chatbots_
_Just__for customer service_
_What bots are actually_
Interactive automated communicationsCommunicate with an audience, one on one, at scale
Instant messagingYou read almost every message you get sent
Push alert Notification
The Bot Platform
Messenger
Mobile Desktop
>90% of outbound messages read within the first minute ofbeing sent.
Personalised tailored segmented contentEvery conversation is unique, between you and your customer
Broadcast
ConversationDrip campaign
Scan code & deep link
Interaction
Private relationship
Increase loyaltyCustomers want to feel connected to your brand
Average 65% click through rate
_Button based_
_Decision trees_
Bots are so much more than just customer service
Outbound messaging
Automated communications
Content automation
Analytics and reporting
Surveys & data capture
Segmentation & targeting
Tools to drive adoption
Integrations and APIs
_Why bots?_
2018 • [email protected]
_Messenger is a powerful_ _communications channel_
More than 1.3 Billion people use Messenger_
_Messenger has a familiar UI_
“Normal” people don’t like learning new things_
_89% of consumers want to use_ _messaging to communicate__with companies_
2016 Global Mobile Messaging Consumer Report_
_Poor communication could be__costing UK businesses more than__£19 billion per year._
2016 The London School of Economics’ Growth Commission_
_It’s also getting harder and harder to_ _reach your customers online_
It’s getting harder to communicate with your customers online
2% organic reachMost read after 18 hours
20% organic reachMost read after 18 hours
3% organic reachMost read within 10 minutes
20% organic reachMost read after 12 hours
And it’s only getting worse
Messenger is bucking that trend
94% reachRead within1 minute
For the first time...Messenger bots combine
100% attentionFully integrated
communication channel
99% read rateup to 64% CTR
2788% > email
Familiar UIConsistent interface across all platforms
No download required
1.3B people already use Facebook Messenger
Personal experienceIt’s an interactive
conversational flow
Messages read within a minute
(it’s instant messaging)
Shameless
Launched: November 2017
http://m.me/ShamelessOnShowtime
Pre, during and post season designThe architecture of the bot evolved over
the course of the season
Mass reachOver 1 Million messages sent
to fans in the first 3 weeks
Highly engaged users More than 25% of users opted in to receive alerts
Low-cost acquisition$0.48 acquisition
cost per user
1 in 5 users clicked to subscribeto Showtime’s streaming
service via the bot
Episodic experiences Weekly episode specific content gave fans reasons to re-engage
20% of all users clicked through to subscribeto Showtime’sstreaming service.
Launched: December 2017
http://m.me/TalkToSellu
WaterAid
To help bring its supporters closer to the people they are helping
Follow the storyof Sellu
178%More effective
than web landing pages
“The Bot Platform enabled rapid creation as well as flexibility to
allow even the most complex user flows to be developed.”
"The chatbot is a powerful tool for awareness".
Dan Gray, WaterAid’s digital engagement manager
25%of users clicked through
to donate
*Average CPC globally is $1.55 (https://www.hochmanconsultants.com/cost-of-ppc-advertising/)
“The ability to continuously interact with large cohorts of engaged digital users makes the chatbot a powerful tool for awareness, activation and retention all in one”Dan Gray, WaterAid’s digital engagement manager
William Grant& Sons
The Balvenie
Live: October - December 2017
Minimise drop-offCompleting the RSVP process in the bot reduced user drop off by
70%.
Targeted drip campaigns In the run up to the events, users were targeted with
outbound messages, generating excitement
Lower-cost acquisitionThe bot cost-per-attendee was
approximately 30% of alternative recruitment strategies. Engaged user base
The Balvenie have built an engaged user base they can now
communicate out to through Messenger
It’s a sell-out!There was a 300% increase in events where
they reached capacity.
30% reduction in costs for driving event attendees.
Hardwell
600,000+Fans have used the bot
90,000+Fans subscribed for exclusive updates
90%Subscribers reached
Still #1Driver of traffic to owned channels
Fully Integrated With Hardwell’s podcast and digital touchpoints
9,608%Increase in Track of the
week votes
Launched: June 2016
https://m.me/djhardwell
Messenger is now the Number one driver of traffic to any of hisowned channels.
Launched: March 2017
http://m.me/bbcpolitics
BBC Politics
Low-cost pilotsNow using bots to pilot new styles of reporting
59% CTRYoung people encouraged to
read in depth, on site
4.5Interactions per
conversation
Personalised newsRookies get background, political geeks get depth
53%Of users have enabled alerts
32,000Sent personalised election
night updates
Using bots the BBC discovered a new effective way to inform theworld about thepolitical landscape.
Launched: October 2016
http://m.me/axwellingrosso
Axwell /\ Ingrosso
99%Read rates
on broadcasts
$0.31Calculated CPC
496%More effective
than Google Ads*
60%Of users subscribed
to broadcasts
22%Average click through rates
2788%More effective than
email marketing
*Average CPC globally is $1.55 (https://www.hochmanconsultants.com/cost-of-ppc-advertising/)
Axwell /\ Ingrosso sold over £5,000 worth of merch with onesimple message.
Libby
Reduce IT ticketsReduce the amount of calls for
simple IT support
New office updatesInform employees about
important events, issues, or updates
FAQsA repository of FAQs and learn what potential FAQs
are unknown to the company through ignored messages
Front of house supportSupport the front of house by
having door codes, phone numbers, etc. in one location
The intelligent on demand knowledge assistant that makes your company information more accessible than ever before.
The Office Bot is perfect for improving the day-to-day running of
the office. Having a meeting in Conference Room B and need a
phone number or perhaps want to know how to connect to a printer?
This bot is for you!
Empower employeesAllow employees to get information when and where needed - without
fear of embarrassment
Survey Bot
99% read rateGet a better response rate
than traditional survey tools
AnalyticsSee where employees
interact and where they don’t
Employee targetingSend out surveys to specific
work groups
ReportingQuick and easy reporting
Get employee feedback quickly and easily with our 99% Read Rate and 31% completion rates.
Our Survey Bot allows you to quickly and accurately get information from
your employees - mood, location, satisfaction, comprehension, and
more!
Improved manager effectiveness
Give your managers the information they need to make informed decisions
New Starter Bot
Improved onboardingAllow employees to get
information when and where they need it
AnalyticsSee what new starters are asking
for and needing
SurveysGet feedback quickly and easily about the onboarding process or an employee's comprehension
and progress
ReportingQuick and easy reporting
Help new employees effectively onboard with a centralised location of information.
Our New Starter Bot allows new employees to get access to
information quickly, easily, and in a centralised location, while also
being sent content/surveys from HR/Management.
Information on demand or over time
Use drip campaigns to send information over time or use
keywords for immediatea access to information
Daily Standup Bot
Thousands+ of hours savedper year
Improved collaborationby increasing knowledge
transfer between employees
Increased accountabilityeasily verify what an
employee is supposed to achieve
Fully Integrated either company wide or by
work groupThe Daily Standup Bot helps improve communication,
accountability, and collaborative working.
Our Daily Standup Bot saves each employee 11 minutes per day.*
Reduce roadblocksidentify issues and
problem solve quickly
*Based on a traditional 15 minute standup. The bot takes an average of 2 minutes to complete and 2 minutes to review co-workers
responses.
+For large and medium sized enterprises
Our customers love it...
"The Bot Platform is so much easier to use than others."- Jon Heaton, Partner Engineering Manager at Facebook
_Things to think about__when making a bot_
_Why? What’s the purpose?_
_Response times_
_Reliability & stability_
_What channel?_
PlanningDeliverable: Implementation plan
Build preparationDeliverable:Bot skeleton built
BuildDeliverable:Bot ready for launch
LaunchDeliverable: Live bot
Post launchDeliverable: Bot review
1 week, 1 month, 3 months.
2.5 hours
2 hours
1 hour 30 mins
1 day per 50 messages
Prepare for launchDeliverable:Launch strategy
2 days1 hour
_How to build a bot_
_Worksheet_
_What tools exist?_
Bots are so much more than just customer serviceDesigned for marketers to use Messenger for their channel marketing.
Outbound messaging
Automated communications
Content automation
Analytics and reporting
Surveys & data capture
Segmentation & targeting
Tools to drive adoption
Integrations and APIs