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NEWSLETTER MANAGEMENT
Premium contents for your newsletter program
WWW.CHARTINGECONOMY.COM
WORLD'S FIRST PUBLISHER OF COUNTRY-REPORT PRESENTATION | WWW.CHARTINGECONOMY.COM
www.ChartingEconomy.com
THEWORLD’SFIRSTPUBLISHEROFCOUNTRY‐REPORTPRESENTATIONS
ArgentinaAustraliaBrazilBrunei
CambodiaCanadaChileChina
HongKongIndia
IndonesiaLaos
Malaysia
MexicoMyanmar
NewZealandPeru
PhilippinesRussia
SingaporeSouthAfricaSouthKoreaTaiwanThailandTurkeyVietnam
MAKING THE MOST OUT OF YOUR EXISTING CONTACTS
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For Professional Service Companies, developing new contacts can be EXPENSIVE
• Advertisement/PR through media buying• Arranging/sponsoring seminars• Participating in exhibitions/roadshows
Only a fraction of new contacts lead to immediate sales.
How do you deal with the other contacts?
What is the most cost-effective way to
maintain dialogue?
CONTENT MARKETING THROUGH E-MAIL NEWSLETTER CAN BE VERY COST-EFFECTIVE
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Regular and useful contents
for readersYour
marketing contents
+“Regular and useful contents can attract more interest
from your target audiences (your prospects) and increase the chance
of your marketing contents being viewed”
“With a few exception, most marketing contents, case studies, research, etc. are not periodic and
the chance of being viewed is low without advertisement spending.”
Content is king but what kind?
LEVERAGING OUR EDITORIAL EXPERTISE ON ASEANWE BRING REGULAR AND USEFUL CONTENTS TO BEEF UP YOUR NEWSLETTER PROGRAM
WWW.CHARTINGECONOMY.COM
Our own Asean Weeklyhttp://eepurl.com/bQq7IL
EY Asean Financial Serviceshttp://eepurl.com/bU5eaz
WHAT WE OFFER
WWW.CHARTINGECONOMY.COM
DesignIf you’re not happy with your current design, we can certainly help you improve it or start building a new one.
ContentLeveraging our editorial expertise, we can add regular and useful contents in the form of national or regional news roundup. Based on our experiences, this has proved to be more engaging than any other type of content.
ManagementWe can certainly help you taking care of the whole subscriber database management, updating contents as well as sending out of the newsletter.
Transparency and insightsDetailed reports on each campaign, e.g. open rate, click rate, audiences breakdown by geography, for further target marketing opportunities.
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Sample of analytics and insights
