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Chartered status... Chartered status instructions next ...says more about you and your firm Contents | Corporate Chartered status Contents | Individual Chartered status

Chartered status instructions Contents | Corporate ... · Once you have qualified for Chartered status you can communicate this on marketing collateral using either the individual

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1

Chartered status...

Chartered status instructions next

...says more about you and your firm

Contents | Corporate Chartered status Contents | Individual Chartered status

2

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Section 1 – Individual Chartered logosThe logos .................................................................4Correct and incorrect use .........................................5Sizing .......................................................................6Examples .................................................................7

Section 2 – Corporate Chartered logosThe logos ...............................................................10Correct and incorrect use .......................................11Sizing .....................................................................12Examples ...............................................................13 Marketing communications ...........................13 Office premises ..............................................15

Section 3 – Using both logos togetherGuidance ................................................................17

Individual Chartered status instructions | Contents

Philip Crosby

Just being honest is not enough. The essential ingredient is executive integrity.

contentsContents | Corporate Chartered status Contents | Individual Chartered status

Individual Chartered status instructions

...instructions for Chartered individualsChartered status...

Contents | Individual Chartered status 3

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4

Once you have qualified for Chartered status you can communicate this on marketing collateral using either the individual Chartered logo or individual Chartered text line.

Section 1 | Individual Chartered logos | The logos

The individual Chartered logo is available in black or white for use on light or dark coloured backgrounds.

INS

UR

A

NCE PRACTITION

ER

C

HARTERED

INSURER

C

HARTERED CHARTERED

FIN

A

NCIAL PLANN

ER

INS

UR

A

NCE PRACTITION

ER

C

HARTERED

INSURER

C

HARTERED C

HARTERED

FIN

A

NCIAL PLANNE

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Communicating individual Chartered status

Summary • Use the individual

Chartered logo to communicate your Chartered status

• If this is not possible you can use the individual Chartered text line

• Do not use the individual Chartered logo and individual Chartered text line together

Chartered text line

The use of the individual Chartered logo is the preferred means to communicate your Chartered status however where this is not possible you can use the individual Chartered text line:

Chartered Insurance BrokerChartered Insurance PractitionerChartered Insurance Risk ManagerChartered InsurerChartered Financial Planner

The individual Chartered text line can be used in your own corporate style, this includes colour, font, upper and lower case.

Chartered logo

INSU

RANCE BRO

KE

R

C

HARTERED

INSU

RANCE BRO

KE

R

C

HARTERED

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5

Summary • Use the individual

Chartered logo in gold

• If it’s not possible to use the individual Chartered logo in gold it can be reproduced in black on light backgrounds and white on dark backgrounds.

PMS 872 (Gold) on white or black background

Section 1 | Individual Chartered logos | Correct and incorrect use

Correct use

Incorrect use

C

HARTERED

FIN

A

NCIAL PLANNE

R

Black on white background

INSU

RANCE BRO

KE

R

C

HARTERED

White on black or dark backgrounds

INSURER

C

HARTERED

Black on light backgrounds

INSU

RANCE BRO

KE

R

C

HARTERED

X

Black on dark colour background

CHARTERED

FIN

A

NCIAL PLANN

ER

X

Appearing in a box

INSURER

C

HARTERED

X

On top of an image or patterned background

INSU

RANCE BRO

KE

R

C

HARTERED

X

A percentage tint of a solid colour

INSU

RANCE BRO

KER

C

HARTERED

X

Enlarged section of logo

CHARTERED

FIN

A

NCIAL PLANN

ER

X

As a pale tint of a colour on white

C

HARTERED

FIN

A

NCIAL PLANNE

R

Individual Chartered status instructions

C

HARTERED

FIN

A

NCIAL PLANNE

R

PMS 872

C22 M23 Y47 K57R133 G113 B77

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6

Sizing

The size at which the individual Chartered logo will be displayed will vary depending how and on what it is being used.

To ensure the individual Chartered logo stands out, a degree of free space around it is required. Do not place text or graphics in this free space.

Section 1 | Individual Chartered logos | Sizing

23mm

INSU

RANCE BRO

KE

R

C

HARTERED

X = the height of the arm and sword within the logo

X X

INSU

RANCE BRO

KE

R

C

HARTERED

Space around logo

X

X

XThe recommended minimum size at which the individual Chartered logo should appear is 23mm.

This may not be possible when including the individual Chartered logo on your business stationery or for email sign-offs, where it may need to appear slightly smaller. Every effort should be made to ensure the logo remains legible – where this is not possible, the text line should be used as an alternative (see page 8).

Individual Chartered status instructions

Summary • Don’t use the individual

Chartered logo smaller than 23mm

• If the above is not possible use the individual Chartered text line instead

• Maintain the correct space around the logo.

previous next

7

Joe Bloggs Partner

abc Insurance Brokers

3 Bloggs Road, London BR3 2TZ

t/f: +34 6533 2212m: +34 7727 8889 www.abc.co.uk

Hi John,

Us, consequos audaesequo invel molut as quias expeles alit, ut vent rem et quo quae. Ilisquodis ariaten imenites ex estis modis idus incte doluptat quia et ullore, tota quamus, tecaes earci occum harum sitatium quamenet re num ut aperore vitatio. Pudi veles ex eum qui dissimo lorit, sinctur mo quiatem sus ipsae quodigendam harciet quate peris ratur? Qui impor accusdamus eum dis sae consequ atiscimoles sum ime dita comniet pro deruptatia dit venihil ium ne num laces explia di quae nist aut estotate eroritaquo ommol-or estion restias comniae pratur ma iumquaecto magnihil ius exeruptates nam estrum sapeles enihill oreprepudis volut optatem poriam autatquate sunt demolup tatiisi aut fugit venima veliquae. Nem. Iduntis re nes min pellantiis si ipsam nis nonet autem rero dolora sitibus aspis delissusa solupti volorer uptuscitiam, asi il inciae vid et fugiam im quati dolor-io. Ut eiusdae pelenti dis eum corrum remporatem ab ium.

KInd regards

Joe.

Email signature

Section 1 | Individual Chartered logos | Examples

Using the individual Chartered logo

bloggsfinancial planning

Home Who we are What we do Our philosophy News FAQ Contact

Who we are

Joe Bloggs Partner

Heniendi oreperemodis magnamus inctaspic tendunt volupta sequas voluptaquam am rem. Nam, omnimi, omnimus minciume placcupta eos venim qui officilibus asse nonsequi doluptibus, cusam, iur. Excest pro quam etus, quias int.

Ugit, con remoluptae porem quas debit pro es erat.

Et labo. Epedignat ute sum nam, omnimi, omnimus minciume placcupta eosIbernatu sdaectatur.

abc Insurance

about abcLorem ipsum dolor sit amet, torquent vestibulum quis consectetuer vivamus ipsum tortor, eget urna eget. Vel pulvinar, felis aenean tempor tellus leo a, risus luctus et molestie in. Erat nec, class molestie interdum, pretium tellus pellentesque faucibus massa nec. Pede aperiam vel aliquam sed eu ultrices, id vestibulum venenatis in neque, orci sed vel pede vitae mauris, vestibulum sollicitudin magna in etiam velit, ac nulla sodales tempor scelerisque.

At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at. Sodales magnis massa integer ipsum, nisl vel orci libero et, nascetur lectus libero.

Dui suscipit sed nullam rhoncus massa, mattis lectus erat augue. Accumsan sit id dictumst turpis iaculis, amet mi. At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim.At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at.

Lorem ipsum

Dolor sit amet

Torquent vestibulum

Quis consectetuer

Vivamus ipsum tortor

Eget urna eget

Vel pulvinar

Felis aenean te

Lorem ipsum Dolor sit amet Torquent vestibulum Quis consectetuer Vivamus ipsum tortor

Eget urna eget Vel pulvinar

Chartered Insurers

Company website

Joe Bloggs Partner

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers www.abc.co.uk

Business cards

Summary • Use the individual

Chartered logo to communicate your status

• Where possible the individual Chartered logo should appear in gold

• If it is not possible to use the individual Chartered logo then use the individual Chartered text line.

In the main, the individual logo will be used on your personal marketing collateral.

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8

Joe Bloggs Chartered Insurance Broker Partner

abc Insurance Brokers

3 Bloggs Road, London BR3 2TZ

t/f: +34 6533 2212m: +34 7727 8889 www.abc.co.uk

Hi John,

Us, consequos audaesequo invel molut as quias expeles alit, ut vent rem et quo quae. Ilisquodis ariaten imenites ex estis modis idus incte doluptat quia et ullore, tota quamus, tecaes earci occum harum sitatium quamenet re num ut aperore vitatio. Pudi veles ex eum qui dissimo lorit, sinctur mo quiatem sus ipsae quodigendam harciet quate peris ratur? Qui impor accusdamus eum dis sae consequ atiscimoles sum ime dita comniet pro deruptatia dit venihil ium ne num laces explia di quae nist aut estotate eroritaquo ommol-or estion restias comniae pratur ma iumquaecto magnihil ius exeruptates nam estrum sapeles enihill oreprepudis volut optatem poriam autatquate sunt demolup tatiisi aut fugit venima veliquae. Nem. Iduntis re nes min pellantiis si ipsam nis nonet autem rero dolora sitibus aspis delissusa solupti volorer uptuscitiam, asi il inciae vid et fugiam im quati dolor-io. Ut eiusdae pelenti dis eum corrum remporatem ab ium.

KInd regards

Joe.

Email Signature

Section 1 | Individual Chartered logos | Examples

Using the individual Chartered text line

bloggsfinancial planning

Home Who we are What we do Our philosophy News FAQ Contact

Who we are

Joe Bloggs Partner Chartered Financial Planner

Heniendi oreperemodis magnamus inctaspic tendunt volupta sequas voluptaquam am rem. Nam, omnimi, omnimus minciume placcupta eos venim qui officilibus asse nonsequi doluptibus, cusam, iur. Excest pro quam etus, quias int.

Ugit, con remoluptae porem quas debit pro es erat.

Et labo. Epedignat ute sum nam, omnimi, omnimus minciume placcupta eosIbernatu sdaectatur.

abc Insurance

about abcLorem ipsum dolor sit amet, torquent vestibulum quis consectetuer vivamus ipsum tortor, eget urna eget. Vel pulvinar, felis aenean tempor tellus leo a, risus luctus et molestie in. Erat nec, class molestie interdum, pretium tellus pellentesque faucibus massa nec. Pede aperiam vel aliquam sed eu ultrices, id vestibulum venenatis in neque, orci sed vel pede vitae mauris, vestibulum sollicitudin magna in etiam velit, ac nulla sodales tempor scelerisque.

At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at. Sodales magnis massa integer ipsum, nisl vel orci libero et, nascetur lectus libero.

Dui suscipit sed nullam rhoncus massa, mattis lectus erat augue. Accumsan sit id dictumst turpis iaculis, amet mi. At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim.At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at.

Lorem ipsum

Dolor sit amet

Torquent vestibulum

Quis consectetuer

Vivamus ipsum tortor

Eget urna eget

Vel pulvinar

Felis aenean te

Lorem ipsum Dolor sit amet Torquent vestibulum Quis consectetuer Vivamus ipsum tortor

Eget urna eget Vel pulvinar

Chartered Insurers

Company Website

Joe Bloggs Chartered Insurance Broker Partner

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers www.abc.co.uk

Business cards

Summary • Use the individual

Chartered text line only when it is not possible to use the individual Chartered logo

• Individual Chartered text line can appear in your own corporate font and colour.

previous next

Corporate Chartered status instructions

...instructions for Chartered firmsChartered status...

Contents | Corporate Chartered status 9

previous next

10

The corporate Chartered logo is to be used to communicate to your clients when your company achieves Chartered status. Ideally the corporate Chartered logo should be displayed in gold PMS 872. If this is not possible it can also appear in black, white or a dark colour in your corporate colour palette.

Section 2 | Corporate Chartered logos | The logos

The corporate Chartered logo is available in black or white for use on light or dark coloured backgrounds.

Corporate Chartered status instructions

Chartered text line

The use of the corporate Chartered logo is preferable to communicate your Chartered status however where this is not possible you can use the corporate Chartered text line:

Chartered Insurance BrokersChartered InsurersChartered Financial Planners

The corporate Chartered text line can be used in your own corporate style, this includes colour, font, upper and lower case.

Chartered logoSummary • Use the corporate

Chartered logo to communicate your Chartered status

• If this is not possible you can use the corporate Chartered text line

• Do not use the corporate Chartered logo and corporate Chartered text line together.

previous next

11

Section 2 | Corporate Chartered logos | Correct and incorrect use

Corporate Chartered status instructions

Summary • Use the corporate

Chartered logo in gold

• If it’s not possible to use the corporate Chartered logo in gold, it can be reproduced in black on light backgrounds and white on dark backgrounds.

PMS 872 (Gold) on white or black background

Correct use

Incorrect use

Black on white background White on black or dark backgrounds

Black on light backgrounds

Black on dark colour background

Appearing in a box On top of an image or patterned background

A percentage tint of a solid colour

Enlarged section of logo

As a pale tint of a colour on white

PMS 872

C22 M23 Y47 K57R133 G113 B77

X X X X X X

previous next

12

Section 2 | Corporate Chartered logos | Sizing

23mm

X

X

X

X

X

Corporate Chartered status instructions

Sizing

The size at which the corporate Chartered logo will be displayed will vary depending how and on what it is being used.

To ensure the corporate Chartered logo stands out, a degree of free space around it is required. Do not place text or graphics in this free space.

The recommended minimum size at which the corporate Chartered logo should appear is 23mm.

This may not be possible when including the corporate Chartered logo on your business stationery or for email sign-offs, where it may need to appear slightly smaller. Every effort should be made to ensure the logo remains legible – where this is not possible, the corporate Chartered text line should be used as an alternative (see page 14).

Summary • Don’t use the corporate

Charted logo smaller than 23mm

• If it’s not possible use the corporate Chartered text line instead

• Maintain the correct space around the corporate Chartered logo.

X = the height of the arm and sword within the logo

Space around logo

previous next

13

Section 2 | Corporate Chartered logos | Examples

Using the corporate Chartered logo on marketing communications

Joe Bloggs Partner

abc Insurance Brokers

3 Bloggs Road, London BR3 2TZ

t/f: +34 6533 2212m: +34 7727 8889 www.abc.co.uk

Hi John,

Us, consequos audaesequo invel molut as quias expeles alit, ut vent rem et quo quae. Ilisquodis ariaten imenites ex estis modis idus incte doluptat quia et ullore, tota quamus, tecaes earci occum harum sitatium quamenet re num ut aperore vitatio. Pudi veles ex eum qui dissimo lorit, sinctur mo quiatem sus ipsae quodigendam harciet quate peris ratur? Qui impor accusdamus eum dis sae consequ atiscimoles sum ime dita comniet pro deruptatia dit venihil ium ne num laces explia di quae nist aut estotate eroritaquo ommol-or estion restias comniae pratur ma iumquaecto magnihil ius exeruptates nam estrum sapeles enihill oreprepudis volut optatem poriam autatquate sunt demolup tatiisi aut fugit venima veliquae. Nem. Iduntis re nes min pellantiis si ipsam nis nonet autem rero dolora sitibus aspis delissusa solupti volorer uptuscitiam, asi il inciae vid et fugiam im quati dolor-io. Ut eiusdae pelenti dis eum corrum remporatem ab ium.

KInd regards

Joe.

Email signature

bloggsfinancial planning

Home Who we are What we do Our philosophy News FAQ Contact

Who we are

Heniendi oreperemodis magnamus inctaspic tendunt volupta sequas voluptaquam am rem. Nam, omnimi, omnimus minciume placcupta eos venim qui officilibus asse nonsequi doluptibus, cusam, iur. Excest pro quam etus, quias int.

Ugit, con remoluptae porem quas debit pro es erat.

Et labo. Epedignat ute sum nam, omnimi, omnimus minciume placcupta eosIbernatu sdaectatur.

abc Insurance

about abcLorem ipsum dolor sit amet, torquent vestibulum quis consectetuer vivamus ipsum tortor, eget urna eget. Vel pulvinar, felis aenean tempor tellus leo a, risus luctus et molestie in. Erat nec, class molestie interdum, pretium tellus pellentesque faucibus massa nec. Pede aperiam vel aliquam sed eu ultrices, id vestibulum venenatis in neque, orci sed vel pede vitae mauris, vestibulum sollicitudin magna in etiam velit, ac nulla sodales tempor scelerisque.

At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at. Sodales magnis massa integer ipsum, nisl vel orci libero et, nascetur lectus libero.

Dui suscipit sed nullam rhoncus massa, mattis lectus erat augue. Accumsan sit id dictumst turpis iaculis, amet mi. At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim.At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at.

Lorem ipsum

Dolor sit amet

Torquent vestibulum

Quis consectetuer

Vivamus ipsum tortor

Eget urna eget

Vel pulvinar

Felis aenean te

Lorem ipsum Dolor sit amet Torquent vestibulum Quis consectetuer Vivamus ipsum tortor

Eget urna eget Vel pulvinar

Chartered Insurers

Company website

Joe Bloggs Partner

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers www.abc.co.uk

Business cards

In the main, the corporate Chartered logo will be used on your company’s marketing collateral

Summary • Use the corporate

Chartered logo to communicate your status

• Where possible the individual Chartered logo should appear in gold

• If it is not possible to use the corporate Chartered logo then use the corporate Chartered text line instead.

previous next

14

Section 2 | Corporate Chartered logos | Examples

Joe Bloggs Partner

abc Insurance BrokersChartered Insurance Brokers

3 Bloggs Road, London BR3 2TZ

t/f: +34 6533 2212m: +34 7727 8889 www.abc.co.uk

Hi John,

Us, consequos audaesequo invel molut as quias expeles alit, ut vent rem et quo quae. Ilisquodis ariaten imenites ex estis modis idus incte doluptat quia et ullore, tota quamus, tecaes earci occum harum sitatium quamenet re num ut aperore vitatio. Pudi veles ex eum qui dissimo lorit, sinctur mo quiatem sus ipsae quodigendam harciet quate peris ratur? Qui impor accusdamus eum dis sae consequ atiscimoles sum ime dita comniet pro deruptatia dit venihil ium ne num laces explia di quae nist aut estotate eroritaquo ommol-or estion restias comniae pratur ma iumquaecto magnihil ius exeruptates nam estrum sapeles enihill oreprepudis volut optatem poriam autatquate sunt demolup tatiisi aut fugit venima veliquae. Nem. Iduntis re nes min pellantiis si ipsam nis nonet autem rero dolora sitibus aspis delissusa solupti volorer uptuscitiam, asi il inciae vid et fugiam im quati dolor-io. Ut eiusdae pelenti dis eum corrum remporatem ab ium.

KInd regards

Joe.

Email signature

bloggsfinancial planning

Home Who we are What we do Our philosophy News FAQ Contact

Who we are

Joe Bloggs Partner

Heniendi oreperemodis magnamus inctaspic tendunt volupta sequas voluptaquam am rem. Nam, omnimi, omnimus minciume placcupta eos venim qui officilibus asse nonsequi doluptibus, cusam, iur. Excest pro quam etus, quias int.

Ugit, con remoluptae porem quas debit pro es erat.

Et labo. Epedignat ute sum nam, omnimi, omnimus minciume placcupta eosIbernatu sdaectatur.

abc Insurance

about abcLorem ipsum dolor sit amet, torquent vestibulum quis consectetuer vivamus ipsum tortor, eget urna eget. Vel pulvinar, felis aenean tempor tellus leo a, risus luctus et molestie in. Erat nec, class molestie interdum, pretium tellus pellentesque faucibus massa nec. Pede aperiam vel aliquam sed eu ultrices, id vestibulum venenatis in neque, orci sed vel pede vitae mauris, vestibulum sollicitudin magna in etiam velit, ac nulla sodales tempor scelerisque.

At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at. Sodales magnis massa integer ipsum, nisl vel orci libero et, nascetur lectus libero.

Dui suscipit sed nullam rhoncus massa, mattis lectus erat augue. Accumsan sit id dictumst turpis iaculis, amet mi. At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim.At ornare, ut aliquid egestas, scelerisque ullamcorper porttitor dolorum eleifend in, varius nulla et in ultrices enim, aliquam eu amet nullam tristique pellentesque proin. Erat magna quisque, ut nam metus malesuada aliquam fames nec, velit enim blandit at.

Lorem ipsum

Dolor sit amet

Torquent vestibulum

Quis consectetuer

Vivamus ipsum tortor

Eget urna eget

Vel pulvinar

Felis aenean te

Lorem ipsum Dolor sit amet Torquent vestibulum Quis consectetuer Vivamus ipsum tortor

Eget urna eget Vel pulvinar

Chartered Insurers

Company website

Joe Bloggs Partner

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers

Chartered Insurance Brokers www.abc.co.uk

Business cards

Summary • Use the corporate

Chartered text line only when it is not possible to use the corporate Chartered logo

• Corporate Chartered text line can appear in your own corporate font and colour.

Using the corporate Chartered logo on marketing communications

Chartered Financial Planners

previous next

15

Use of the corporate Chartered logo on shop front

The corporate Chartered logo and corporate Chartered text line can be used together on your office premises to communicate the chartered status of your business. This allows the corporate Chartered text line to be used on your fascia and be readable at a distance by the public.

A few examples showing the use of the corporate Chartered logo and text line are shown opposite.

For any other usage requirements for this logo, please contact the CII marketing team on 020 7417 4453.

abc Insurance Brokers

For all of your insurance needs

Chartered Insurance Brokers

For all of your insurance needs

INSU

RANCE BROKER

S

C

H A R T E R

E D

abc Insurance Brokers

For all of your insurance needs

Chartered Insurance Brokers

INSU

RANCE BROKERS

C

H A R T E R

E D

Summary • You may use both

corporate Chartered logo and corporate Chartered text line to communicate your status on office premises

• Use the corporate Chartered logo in gold

• If its not possible to use the corporate Chartered logo in gold it can be reproduced in black on light backgrounds and white on dark backgrounds abc Financial Planning

For all of your financialplanning needs

For all of your financialplanning needs

Section 2 | Corporate Chartered logos | Examples

Using the corporate Chartered logo on office premises

The logo may be used multiple times, but in separate areas of your shop front.

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16

Use of the logo on shop front

The logo and text line can be situated individually on signage. Please follow the correct usage instructions on pages 11 and 12.

For any other usage requirements for this logo, please contact the CII marketing team on 020 7417 4453.

Summary • You may use both the

corporate Chartered logo and corporate Chartered text line to communicate your status on office premises

• Use the corporate Chartered logo in gold

• If it’s not possible to use the corporate Chartered logo in gold it can be reproduced in black on light backgrounds and white on dark backgrounds.

Section 2 | Corporate Chartered logos | Examples

Using the corporate Chartered logo on office premises

Chartered Insurance Brokers

abc Insurance Brokers

INSU

RANCE BROKER

S

C

H A R T E R

E D

abc Insurance Brokers

Wall signage using the text line. Wall signage using the logo.

Free standing signage using the text line.

abc Insurance Brokers

Chartered Insurance Brokers

INSU

RANCE BROKERS

C

H A R T E RE D

abc Insurance Brokers

Free standing signage using the logo.

previous next

17

Corporate Chartered status instructions

...instructions for combining logosChartered status...

Contents | Using both individual and corporate together 17

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18

Individual and corporate logos

When you need to communicate on a business card both corporate and individual Chartered status a combination of text line and logo must be used, depending on the emphasis you wish to give.

The options shown opposite show the combinations that can be used.

Section 3 | Using individual and corporate logos | Guidance

Using both individual and corporate Chartered logos

Summary • Do not use both individual

and corporate Chartered logos together

• Use a combination of Chartered logo and Chartered text line.

Option 1

Option 2

Or

Depending on the emphasis you wish to communicate, corporate or individual, the options are below.

Joe Bloggs Partner

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers

Chartered Insurance Brokers

INSU

RANCE BRO

KE

R

C

HARTERED

Joe Bloggs Partner Chartered Insurance Broker

t/f: +34 6533 2212m: +34 7727 8889 e: [email protected]

3 Bloggs Road, London BR3 2TZ

abc Insurance Brokers

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