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Charter Products and Services Charter Retail Marketing

Charter Products and Services Charter Retail Marketing

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Page 1: Charter Products and Services Charter Retail Marketing

Charter Products and ServicesCharter Retail Marketing

Page 2: Charter Products and Services Charter Retail Marketing

About Charter

2Charter : Confidential

• Charter Communications Inc. is a Fortune 500 company and the fourth-largest cable operator in the United States. Charter provides advanced video, high-speed Internet, and telephone services to approximately 5.7 million residential and business customers in 29 states.

• At the core of our mission is to provide value to our customers. We strive to do this every day by offering high-quality entertainment and communication services and continually improving customer care through the commitment of our more than 21,000 employees nationwide.

Page 3: Charter Products and Services Charter Retail Marketing

Charter Markets

3Charter : Confidential

• California (Southern CA)

• Central States (IL, MO)

• Georgia/Alabama

• Michigan

• Minnesota/Nebraska

• New England (NY, VT, NH, MA, CT)

• Northwest (Northern CA, NV, OR, WA)

• South Carolina/North Carolina/Virginia

• Tennessee/Louisiana

• Texas

• Wisconsin

• Mountain States

Page 4: Charter Products and Services Charter Retail Marketing

Coverage Map

4Charter : Confidential

Page 5: Charter Products and Services Charter Retail Marketing

Customer Guarantee

5Charter : Confidential

Our promise to you: Charter is committed to providing the best customer experience, and we stand behind our products and services.

30-Day Money-Back Guarantee•We believe in our people, our products and providing our customers with exceptional service. We're confident you will be completely satisfied with your Charter experience. If for any reason you are not satisfied with a Charter service within the first 30 days, we'll give you your money back.

Service Experience Guarantee•We want you to enjoy doing business with us and we'll deliver on our commitments to you. We'll arrive during your scheduled appointment window and we'll complete your service call on the first visit, or we'll provide you a $20 credit.

Reliability Guarantee•We know that reliable service is important to you. Charter delivers outstanding service and reliability with a robust network. If you are without service for more than 24 hours, you'll receive a $20 credit upon request.

Product Promise•We are committed to providing cutting-edge technology and on-going enhancements, including increased Internet speeds and more HD and On Demand choices. We'll provide functionality and improvements you may not have even imagined yet. At Charter, we never stop working to bring you additional value in your services.

Page 6: Charter Products and Services Charter Retail Marketing

6Charter : Confidential

Charter Spectrum TV™Product Info

Page 7: Charter Products and Services Charter Retail Marketing

Why Charter ?

7Charter : Confidential

Charter Spectrum TV™ is customizable to fit varying consumer needs and budget – and new enhancements are always in the works

Recent video introductions/current initiatives

•Additional HD programming: 200+ HD channels available in most markets

•10,000 On Demand Choices, 2000+ in HD – including movies in 3D

•Charter App – with up to 100 live channels to watch on mobile devices at home

•Over 40 Channels to watch online or on-the-go from mobile applications

•Charter DVR for one low price- Get Charter DVR service on up to 4 TVs in your home for only $19.99/mo – now with up to 780 hours of storage – and reinvent the way you watch TV on your schedule

•All Digital- Every TV must have a box - $6.99 per box no matter what type (SD, HD, DVR).

Page 8: Charter Products and Services Charter Retail Marketing

Charter Spectrum TV™ in Digital Features

8Charter : Confidential

Provides 200+ channels, including local broadcast channels, plus:

Charter On Demand• Access to thousands of movies and shows available at any given time, many in HD, many of them

free; selection refreshed weekly• Watch whenever you want, on YOUR schedule• Pause, rewind, stop• HBO, Cinemax, Showtime, TMC, and Starz customers get associated shows On Demand at no

additional charge• Optional “Subscription on Demand” services include Disney Family Movies, Howard TV, Too Much

for TV, WWE 24/7, Anime, Karaoke• Access to 3D On Demand (requires 3DTV; available in Wisconsin, Michigan, Minnesota, Nebraska,

Oregon, Washington)

Interactive Program Guide • Ability to search for programming up to a week in advance

Digital music• 45+ CD-quality audio channels featuring popular genres of music, including classical, alternative, hip-

hop, country, jazz, blues, Latino, children’s, rock, seasonal music

Charter Pay-Per-View• Access to live special events from WWE and UFC, adult programming

Broadcast TV Surcharge is included in package – other local taxes and fees apply

Page 9: Charter Products and Services Charter Retail Marketing

Additional Charter Spectrum TV™ in Digital Choices

9Charter : Confidential

Premium Programming

HBO• 11 channels of award-winning series and specials, plus recent Hollywood releases• HBO On Demand and HBO HD included at no additional cost• Includes HBO GO for online viewing via charter.net, plus Apple and Android mobile devices

Cinemax• 4 channels of classic and blockbuster movies• Cinemax On Demand and Cinemax HD included at no additional cost• Includes MAX GO for online viewing via charter.net, plus Apple and Android mobile devices

Showtime• 8 channels of Emmy® Award –winning shows and tons of movies• Showtime on Demand and Showtime HD included at no additional cost

The Movie Channel • 6 channels movies, movies, and more movies • TMC On Demand and The Movie Channel HD included at no additional cost

Starz• 7 channels of movies and new shows for the entire family • Starz on Demand and Starz HD included at no additional cost

Encore• 7 channels of mysteries, westerns, dramas and more• Encore On Demand and Encore HD included at no additional cost

EPIX• Watch hit movies on your TV and online

Page 10: Charter Products and Services Charter Retail Marketing

More Charter Spectrum TV™ in Digital Choices

10Charter : Confidential

Enhanced choice and variety

Digital programming packages • Digi Tier 1- with 50 additional channels including Biography®, Cooking Channel, Nick Jr,

Inspirational Network ®, BBC America, Fox Business Network, and Sprout ™ • Digi Tier 2- with 25 additional channels including ESPN U, NFL Redzone, NFL Network,

Tennis Channel, Fox College Sports, Outdoor Channel and CBS Sports Network • Latino View - up to 20 channels; for those interested in both the language and the culture

(not available in all markets)

Ever-growing selection of HD channels • Available selections tied to the customer’s subscription level and the lineup for that area• Hundreds of HD On Demand selections available, many free

Super easy time shifting and recording with DVR • Pause live TV• Record two programs simultaneously while watching a third program• Record by time, title or genre• Record an entire series of shows• Store up to 780 hours of programming• Fast forward, pause, stop functionality• DVR service for up to 4 DVRs- $19.99/mo

Page 11: Charter Products and Services Charter Retail Marketing

11Charter : Confidential

Charter Spectrum Internet™Product Info

Page 12: Charter Products and Services Charter Retail Marketing

Why Charter?

12Charter : Confidential

Charter Spectrum Internet™ is ideally positioned for growth over the next several years

30% of the country still doesn’t subscribe to broadband internet

• Cost is most often cited as the reason

• Charter has low cost options available for internet including a $39.99/mo for 1 year Internet (60 Mbps) offer

Online consumers rate faster connection speed as most important feature

• Service provider marketing messages typically downplay actual speed delivered in favor of promoting the lowest price

• Result: Up to 80% of broadband customers don’t know the speed of their internet connection, only that it is, or isn’t, fast enough for their individual usage

• Charter’s messaging clearly communicates the speed and what the customer can use it for

Page 13: Charter Products and Services Charter Retail Marketing

Charter Spectrum Internet™

13Charter : Confidential

• Has a starting speed of up to 60 Mbps – the fastest you can get!

• Will increase Charter Spectrum Internet Ultra to speed of 120 Mbps

• Upload Speeds up to 4 Mbps

• Simultaneously stream videos, download music and more without sacrificing Internet performance

• With Charter WiFi – Charter Spectrum Internet will provide hours of uninterrupted service for a multitude of internet devices

• Virus Protection – Automatic detection from viruses, hackers and spam with Charter Security Suite

• Internet modem is FREE

Page 14: Charter Products and Services Charter Retail Marketing

Charter Spectrum Internet™ Features

14Charter : Confidential

Charter Security Suite• $60 value• Easily downloadable from charter.com/myaccount• Includes anti-virus, anti-spyware, anti-phishing, firewall, spam filter, parental

control• Eliminates purchase of additional virus software

Charter.net• Personalized TV and On Demand listings, sweepstakes, news, local weather,

Yellow Book listings• Watch current and past TV shows housed in Charter’s library

10 email accounts of 100 MB each• Set up separate e-mail accounts for each household member

Personal web space of 20 MB

24/7 Self-Help and Technical Support• www.charter.com • 1-888-GET-CHARTER

Taxes included in monthly fee

Page 15: Charter Products and Services Charter Retail Marketing

Charter Spectrum Internet™ Equipment Choices

15Charter : Confidential

Free Cable Modem

Modem is included in pricing and not charged separately and customer must use Charter Modem to receive service

WiFi Service Option

•Lease WiFi router equipment through Charter

•WiFi Activation Fee (One-Time Charge): $39.99

•WiFi Monthly Recurring Service Fee of: $5.00/month

•Includes equipment lease plus unlimited technical support

OR

Customers may purchase their own wireless router via a retail source.

Page 16: Charter Products and Services Charter Retail Marketing

16Charter : Confidential

Charter Spectrum Voice™Product Info

Page 17: Charter Products and Services Charter Retail Marketing

Why Charter Spectrum Voice™ ?

17Charter : Confidential

Lots of features, superior sound quality and no need to count minutes is an appreciated contrast to cell phone service

Charter Spectrum Voice™ Unlimited Features•Unlimited calling throughout the U.S., Canada, Puerto Rico, Guam, and U.S. Virgin Islands •Voicemail plus 13 calling features including Caller ID, Call Waiting, Call Forwarding•Keep the same number when you switch•Free 411 calls•Phone Manager service allows customers to manage voicemail and phone functionality online with Charter Spectrum Internet™•Not sold separately to new customers, only as part of a bundle •No extra taxes or fees like the phone company charges

Optional add-on:Worldwide 250•250 minutes of international calling to 200+ countries- Mexico Calling 500 Plan•500 minutes to any landline in MexicoMexico Calling 200 Plan•200 minutes to any landline in Mexico

Page 18: Charter Products and Services Charter Retail Marketing

18Charter : Confidential

Charter Offers & Promotions

Page 19: Charter Products and Services Charter Retail Marketing

Charter Triple Play Select – Great Value!

19Charter : Confidential

Includes:

• 125+ HD channels with access to 10,000+ On Demand choices, 2000+ in HD, including movies in 3D

• Including free HD and local programming plus favorites such as ESPN, The Disney Channel, Discovery®, CNN, Lifetime®, Food Network, MTV, TLC and USA Network

• Charter Spectrum Internet™ , with speeds starting at 60 Mbps, 20x faster than standard DSL, with free modem

• Charter Spectrum Voice™, reliable phone with unlimited local and long distance calling in the U.S., Canada, Puerto Rico, Virgin Islands, and Guam, includes voice mail, free 411 calls, and 13 other popular calling features

• Wire Maintenance Plan, providing protection for the cost of repairing accidentally broken wires inside your home

Monthly Rate - Year 1 $89.97 Monthly Rate - Year 2 $109.97

Page 20: Charter Products and Services Charter Retail Marketing

Charter Triple Play Silver – Most Popular!

20Charter : Confidential

Includes:

• 175+ HD channels with access to 10,000+ On Demand choices, 1500 + in HD, including movies in 3D

• Including free HD and local programming plus favorites such as ESPN, The Disney Channel, Discovery®, CNN, Lifetime®, Food Network, MTV, TLC and USA Network

• Digi Tier 1 with 50 additional channels including Biography®, Cooking Channel, Nick Jr, Inspirational Network ®, BBC America, Fox Business Network, and Sprout ™

• Best series, movies and shows from HBO ®, Cinemax ®, and Showtime ®

• Take digital networks on the go with your mobile devices, including HBO GO®, MAX GO®, and Showtime Anytime®

• Charter Spectrum Internet™, with speeds starting at 60 Mbps, 20x faster than standard DSL, with free modem

• Charter Spectrum Voice™, reliable phone with unlimited local and long distance calling in the U.S., Canada, Puerto Rico, Virgin Islands, and Guam, includes voice mail, free 411 calls, and 13 other popular calling features

• Wire Maintenance Plan, providing protection for the cost of repairing accidentally broken wires inside your home

Monthly Rate - Year 1 $109.97 Monthly Rate - Year 2 $129.97

Page 21: Charter Products and Services Charter Retail Marketing

Charter Triple Play Gold – “The Works”

21Charter : Confidential

Includes:

• 200+ HD channels with access to 10,000+ On Demand choices, 1500 + in HD, including movies in 3D

• Including free HD and local programming plus favorites such as ESPN, The Disney Channel, Discovery®, CNN, Lifetime®, Food Network, MTV, TLC and USA Network

• Digi Tier 1 with 50 additional channels including Biography®, Cooking Channel, Nick Jr, Inspirational Network ®, BBC America, Fox Business Network, and Sprout ™

• Digi Tier 2 with 25 additional channels including ESPN U, NFL Redzone, NFL Network, Tennis Channel, Fox College Sports, Outdoor Channel and CBS Sports Network

• Best premium series, movies and shows from HBO ®, Cinemax, Showtime, The Movie Channel, Starz ®, Encore and epix ™

• Take digital networks on the go with your mobile devices, including HBO GO®, MAX GO®, and Showtime Anytime®

• Charter Spectrum Internet™ , with speeds starting at 60 Mbps, 20x faster than standard DSL, with free modem

• Charter Spectrum Voice™, reliable phone with unlimited local and long distance calling in the U.S., Canada, Puerto Rico, Virgin Islands, and Guam; includes voice mail, free 411 calls, and 13 other popular calling features

• Wire Maintenance Plan, providing protection for the cost of repairing accidentally broken wires inside your home

Monthly Rate - Year 1 $129.97 Monthly Rate - Year 2 $149.97

Page 22: Charter Products and Services Charter Retail Marketing

Charter Double Play Packages

22Charter : Confidential

Select TV + Charter Spectrum Internet™:

•125+ HD channels, with access to 10,000+ On Demand Choices, 1500+ in HD, including movies in 3D•Including free HD and local programming, plus 45+ channels of digital music•Internet speeds starting at 60mbps, 20x faster than standard DSL, with free modem

Monthly Rate - Year 1 $89.98 Monthly Rate After 12 months- $109.98

Select TV + Charter Spectrum Voice™

•125+ HD channels, with access to 10,000+ On Demand Choices, 1500+ in HD, including movies in 3D•Including free HD and local programming, plus 45+ channels of digital music•Reliable phone with unlimited calling throughout the U.S., Canada, Puerto Rico, Virgin Islands, and Guam

Monthly Rate - Year 1 $79.98 Monthly Rate After 12 months - $79.98

Charter Spectrum Internet ™ + Charter Spectrum Voice™

•Internet speeds starting at 60mbps, 20x faster than standard DSL •Reliable phone with unlimited calling throughout the U.S., Canada, Puerto Rico, Virgin Islands, and Guam

Monthly Rate - Year 1 $59.98 Monthly Rate After 12 months $69.98

Page 23: Charter Products and Services Charter Retail Marketing

Charter Spectrum Internet™ FeaturesIncluded with Charter Spectrum Internet™

• 60mbps downstream/4mbps upstream

• Free modem

• Simultaneously stream videos, download music and more without sacrificing Internet performance

• Automatic protection from viruses, hackers and spam with Charter Security Suite ®

Triple play price: $29.99/mo for 12 months when bundled with both Charter TV and Charter Phone

Double Play and Single Play price: $39.99 monthly fee for first 12 months; $49.99 monthly rate after 12 months

Page 24: Charter Products and Services Charter Retail Marketing

Order Entry Team- Contact Information

Hours of Operation:

• Mon-Thursday 8:00am-7:00pm PST

• Saturday 8:00am-5:00pm PST

• Sunday CLOSED

Phone number: 800-540-9337

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