Charlotte Brown Sales Manager - IFE

BFFF Industry Forum - 23rd November 2016

• Longstanding relationship, began working together in 1994

• The Frozen food sector has gone through considerable changes

• IFE has also adapted and moved with the times • IFE offers a platform to promote frozen food to the

catering and retail sector & demonstrate its versatility • Previously partnered on ‘The Ice Wall’ but wish to create

more theatre, interest and positive PR with this year’s feature ‘Street Food Pop-Up’

IFE & BFFF

Meet Buyers That Matter

• Multiples/Supermarkets • Buying & Symbol Groups • Delicatessens / Farm Shops/ Food

Halls • Convenience Stores • Forecourt Retailers • Wine / Beer / Spirits Retailers

Meet Buyers That Matter

• Contract Caterers • Restaurants • Hotels • Public Sector Catering • Cafes / Sandwich / Snack Bars • Pubs / Clubs / Bars • Casual Dining

Meet Buyers That Matter

• Distributors • Cash & Carries • Importers • Exporters • Wholesalers

Meet Buyers That Matter

• Large FMCG Brand Owners • SME Manufacturers • Private Label Specialists

Visitor Interest

Wide Reaching Visitor Promotion Campaign

• 200,000 plus community database • Constant data acquisition • Close relationships with all the leading titles • 115,000 unique visitors (1 million page views) to

www.ife.co.uk • 6,000 plus Twitter followers • 2,500 ife.co.uk/linkedin members • 241 videos (42,000 views) on YouTube channel • Growing Facebook community

What’s On – Talking Trends Stage

What’s On – The Big Picture Theatre

What’s On – Staff Canteen Live

What’s On – Networking Hubs

What’s On – Awards

Meet The Buyer 2015

The Future

• Continuing relationship with BFFF for 2019 • Development of creative & mutually beneficial features • Brexit- ? • We welcome support and feedback from BFFF members

on how to keep IFE relevant to them in an ever changing marketplace

Thank You For Your Time

Tel: +44 (20) 7886 3083 e: charlotte.brown@freshmontgomery.co.uk