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The Charlotte ObserverFirst glance: Hyper-local partnerships
Charlotte Observer Partners
Early headlines The printed Observer has benefited more than
expected from content sharing Passion for the community is a better
motivator than money for our partners Training and forums are important Sustainability and growth are now Job One
Community panels on hyperlocal sites
Training
Early headlines from our partners Content sharing has been valuable, including
between partners in the “Charlotte News Network”
Big uptick in traffic on specific stories Observer brand is valuable Training was a plus, especially ad training What does future hold?
Some examples of content
ag
Still in progress Advertising
Removing technology as a barrier to launch
Sustainability for multiple sites
Close-up on Villa Heights Diverse, economically challenged central city
area of Charlotte We offered intensive coaching sessions on
journalism and advertising sales, as well as posted their material on our own website
Computer access is an issue; what about cell phones?
Street scene near Villa Heights
Thank you to:jLab: The Institute for Interactive LearningJan SchafferJohn S. and James L. Knight FoundationOur hyper-local partners
Questions:
Steve Gunn: [email protected]. Editor for InnovationsAlicia Roberts: [email protected] Project coordinator