Google Analytics Hootsuite Twitter Analytics Facebook Insights WordPress Sailthru Constant Contact Magento LinkShare DIGITAL MARKETING & ANALYTICS SPECIALIST Jako Enterprises, Philadelphia, PA/May 2015 – Present § Delivered detailed reports to optimize social media and digital marketing plans to the VP of E-commerce. § Developed a comprehensive social media and content strategy for 2016. § Led, taught and fostered a collaborative environment for a 3-person team tasked with launching KicksUSA’s blog. § Managed the “Affiliate Marketing Program,” which comprised 35% of year-to-date e-commerce sales. § Contributed $200,000+ in sales for 2015 fiscal year through social media and referral traffic. SOCIAL MEDIA COORDINATOR Jako Enterprises, Philadelphia, PA/September 2014 – April 2015 § Managed Facebook, Twitter, Instagram, Snapchat and WordPress accounts for KicksUSA. § Increased overall engagement on Facebook, Twitter and Snapchat by 50%, along with a 96% engagement increase on Instagram, over a six-month period. § Integrated analytics tools, such as Facebook Insights, Twitter Analytics and Iconosquare into daily social media monitoring to drive actionable results. PUBLICITY & MARKETING ASSISTANT Audible Treats, New York, NY/October 2014 – February 2015 § Planned, authored and organized press releases through Constant Contact that led to client features in publications such as The New York Times, Billboard, NPR, Rolling Stone and Pitchfork. § Streamlined writing process for press releases, resulting in a 25% increase in email open rate. § Acted as Community Manager for client Facebook, Tumblr and SoundCloud accounts. EDITORIAL CONTRIBUTOR Various (Pigeons & Planes, DJ Booth, Potholes in My Blog)/ December 2013 – December 2014 § Conducted market and audience research to create content for each blog’s readership. § Established and maintained relationships with multiple PR firms to secure exclusive content for each blog. § Pitched ideas to the Editor-In-Chief of each publication on a monthly basis for feature consideration. BACHELOR OF SCIENCE Marketing Fox School of Business Temple University 2012 – 2015 C HARLES H OLMES 908.670.6734 [email protected] New York, NY EXPERIENCE SKILLS EDUCATION

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Google Analytics

Hootsuite

Twitter Analytics

Facebook Insights

WordPress

Sailthru

Constant Contact

Magento

LinkShare

DIGITAL MARKETING & ANALYTICS SPECIALIST Jako Enterprises, Philadelphia, PA/May 2015 – Present

§ Delivered detailed reports to optimize social media and digital marketing plans to the VP of E-commerce.

§ Developed a comprehensive social media and content strategy for 2016. § Led, taught and fostered a collaborative environment for a 3-person team tasked

with launching KicksUSA’s blog. § Managed the “Affiliate Marketing Program,” which comprised 35% of year-to-date

e-commerce sales. § Contributed $200,000+ in sales for 2015 fiscal year through social media and

referral traffic.

SOCIAL MEDIA COORDINATOR Jako Enterprises, Philadelphia, PA/September 2014 – April 2015

§ Managed Facebook, Twitter, Instagram, Snapchat and WordPress accounts for KicksUSA.

§ Increased overall engagement on Facebook, Twitter and Snapchat by 50%, along with a 96% engagement increase on Instagram, over a six-month period.

§ Integrated analytics tools, such as Facebook Insights, Twitter Analytics and Iconosquare into daily social media monitoring to drive actionable results.

PUBLICITY & MARKETING ASSISTANT Audible Treats, New York, NY/October 2014 – February 2015

§ Planned, authored and organized press releases through Constant Contact that led to client features in publications such as The New York Times, Billboard, NPR, Rolling Stone and Pitchfork.

§ Streamlined writing process for press releases, resulting in a 25% increase in email open rate.

§ Acted as Community Manager for client Facebook, Tumblr and SoundCloud accounts.

EDITORIAL CONTRIBUTOR Various (Pigeons & Planes, DJ Booth, Potholes in My Blog)/ December 2013 – December 2014

§ Conducted market and audience research to create content for each blog’s readership.

§ Established and maintained relationships with multiple PR firms to secure exclusive content for each blog.

§ Pitched ideas to the Editor-In-Chief of each publication on a monthly basis for feature consideration.

BACHELOR OF SCIENCE Marketing

Fox School of Business Temple University

2012 – 2015

CHARLES HOLMES 908.670.6734

[email protected]

New York, NY