Characteristics

FiveSenses

Touch

Can feel the presence and weight of the Grow Luscious mascara and loves it—knows her mascara is getting the job done

Precision is dire—Hands are numb when makeup is applied

Loves the feel of the nail polish: the bottle is so pointed and jagged

Revlon ColorStay eyeliner is very sleek and smooth

Color never bleeds when face is rubbed

Smell

Isopropyl Alcohol diffuses through the air when Revlon nail polish is opened

Feels dizzy when nails are done in her small room

Makeup is followed by the oh so pungent smell of Paul Mitchell hairspray

Cucumber melon deodorant and peppermint Colgate toothpaste follow her morning makeup ritual

Taste

Starbucks Doubleshot Energy is guzzled for lasting energy

Liquid chocolate

Able to tolerate mornings

Sight

Imagined tastes:

ColorStay eyeliner would taste like black licorice

Revlon ColorStay Buttercup nail polish would taste like yellow candy Robin’s eggs

Drowsy—makeup is applied early in the morning before any other activity

Appearance:

Neutral shades for eyelids to emphasize voluptuous eyelashes

Sexy and subtly sensual lips with deep, but vibrant red hues

Target of much admiration when Revlon is applied

Sound Blow dryer’s on during the cosmetic process

Music in the background:

Alternative or Indie if feeling blah

Hip-Hop if feeling spunky

7thGrade Really into nail polish

Revlon had lots of variety in preferred shades

Pastel colors used a lot

Dawning of the era of makeup in her life

Teenage girls convinced Anita to use the infamous liquid liner

Found it difficult to use from other brands, but friends led her to Revlon, which she soon fell in love with

Easy to use

Walked to Walgreens to purchase Revlon eyeliner and Mike and Ike’s.

Walgreens has great coupons for Revlon products

Got into couponing in 7th grade

Made friends with the Walgreens clerk

EverydayBeauty

Feels like it’s a part of her

Not a mask

So routine, if makeup is not worn, she feels weird

“Ain’t tryna be fancy.” –Anita

Not used in exclusion with special events

Same make-up, different day

Began with idea of wanting to look pretty…evolved to only desiring avoiding looking like death

“Are you sick?” à Girls’ worst nightmare!

Didn’t understand clumpy mascara wasn’t attractive

Wants to eat Twizzlers when thinking this

CelebritySpokespersons

Pharrell Williams

Would marry this man Loves that Revlon

chose him to be one of the spokesmodels

Olivia Wilde

“Can I please just be her best friend?” --Anita

Makes the brand more sexy through her own sex appeal

Not to mention more edgy

Would slap on any Revlon product to be with him

Emma Stone Hilarious and beautiful

Makes Revlon seem more young-adult friendly

Youthful

Good for any age group—age neutral

High-end drugstore brand

Can be refined, bold, eccentric; not a cookie-cutter brand! Very versatile

Mascara

Grow Luscious Mascara, thick Brush, great Looking eyes

Cheap, but very good quality

Lashes look very dynamic

The lipstain is incredible

Lasts all day Is never really afraid of

smearing because of the high quality of their products

Revlon finds people with personalities, not airhead Barbies, to be their spokesmodels

Also helped that her mother and aunt used Revlon

Pulled off “little clumpies” in class for entertainment

More than happy with being herself

Way more relatable than models with nothing to offer except looks

Unfortunately, makeup takes time and years of practice to learn how to do well Her aunt worked

for Neiman Marcus so she knew a lot about Revlon products

Used to rifle through her mother and aunt’s makeup to experiment with it

CompetitorsMaybelline

“Everyone has a Maybelline product.”

Not innovative, sticks to basics

L’Oreal

Really great mascara product

Volume Million Lashes

HATE compact powder

Cake Face

Neutrogena

Super Fresh Foundation is always wrinkle-proof

Targeted at older women

CoverGirl Teenagers

America’s Next Top Model

Don’t like Too immature

Lots of shades Pressing mousse

nozzle results in whip cream-like sound

Made eyeliner last months longer than it should have

ColorStay eyeliner

Favorite product by far

Tough against the wears of daily life

Usually the choice – mornings in general are blah

Gone were the days of bare-faced preteens...