Character and ScholarshipPartnershipsA guide to sponsorship of

The Rockhampton Grammar School

Align yourself with one of Central Queensland’s most established and respected organisations

A corporate or marketing sponsorship – known as a Character & Scholarship Partnership at The Rockhampton Grammar School – is a development tool for you (the sponsor) and the School.

Each party seeks tangible benefits, on a medium to long-term basis, from the sponsorship agreement.

As a Partner, providing cash or cash/in-kind support, you may want to

• align yourself with The Rockhampton Grammar School (RGS) brand;

• raise your own brand awareness;• increase sales;• develop stronger community networks; and/or• demonstrate your community/corporate social responsibility.

As a School, we want to partner with business and organisations which support our commitment to education access and opportunity. Financial support of the School through a Character & Scholarship Partnership enables the School to enhance existing programmes and services, introduce new and different opportunities and support students to participate fully in School life.

Rated among the Top Country

Schools in Australia and among the Best Secondary

Schools in Queenslandby THE AUSTRALIAN in 2012, 2013 and 2014.

Learn more about The Rockhampton Grammar School – who we are, what we are about and the opportunities we make availbale to students every day – at www.rgs.qld.edu.au

The Partnership provides opportunities for the sponsor to:

• Useacosteffectivealternative to mainstream advertising

• Increasebrandawareness or differentiation and loyalty

• Demonstratecommunity/corporate social responsibility

• Acquire‘exclusiverights’

• Achievepositivemediarecognition

• Becomealignedwithone of the oldest and well-respected brands in Central Queensland

• Developnewanddeeper community links and relationships

• Access to hospitality, such the School’s Fitzroy River Rowing Club for catered events

• Own annual signage and related rights

• Sample products and merchandise

• Contributed to students’ skills development through student work placements and work experience programmes

• Communicate directly with some of the most active, engaged, discerning Central Queenslanders – a thousand families --whovaluequality,have strong business and organisational links to the community, and want the best in everything for their family especially education

The Partnership provides opportunities for the School to:

• Shareitscommitmentwith the sponsor to increase access and opportunities (academic and co-curricular) for local students

• Increasethevalueof RGS education, co-curricular, pastoral and other student development services

• Reducecoststo students for participation in sport and other co-curricular activities

• Providefundsformajorpurchases, capital improvement and/or School maintenance

• Attaingreaterawareness of RGS’s role in the wider community

• Raiseawarenessofthevalue of an independent education

• Developnewopportunities for students (and past students) in terms of professional networking, part-timejobplacementsand student work experience

• Havestronger,moreactive links with Central Queensland’s business community

• Investinthecontinuousimprovement of our educational methods and practices

ANNUALSPONSORSHIP

Gold Level Partner: $60,000

ANNUALSPONSORSHIP

Red Level Partner: $30,000

ANNUALSPONSORSHIP

Black Level Partner: $15,000

A Gold Level Partner is a Major Sponsor of The Rockhampton Grammar School and it is the top sponsorship category.Atthislevelthemajorsponsormaybecome“exclusive” within its industry. For example, a single bank, insurancebrokerorautomobilebrand/dealer.Itmayalsobecome the sole sponsor of a sport team, activity or venue. At this whole-of-School level our partner has the right to display the RGS logo with its logo as a Major Sponsor of The Rockhampton Grammar School. This level receives premium signage and branding opportunities, full page exposure in the School’squarterlymagazineforayearanduniquenegotiatedbenefits. This partnership level has a minimum value (in cash and cash/in-kind) to both parties of at least $60,000 annually.

A Red Level Partner is a Sponsor of The Rockhampton Grammar School and it is the middle sponsorship category. At this level there are no “exclusives” and the Sponsor may choose to be associated with a specific RGS activity, sport, service or venue. The partner has the right to identify itself as a Sponsor of The Rockhampton Grammar School. This level receives limited signage and branding opportunities, half-page exposure in the School’squarterlymagazineforayearanduniquenegotiatedbenefits. This partnership level has a minimum value (in cash and cash/in-kind) to both parties of approximately $30,000 annually.

A Black Level Partner is an Official Supplier to The Rockhampton Grammar School. This status enables the partner to claim itself as an Official Supplier to the School (of products and/or services) in return for providing cash as well as goods and services. At this level there are no “exclusives” and the Sponsor may choose to be associated with a specific RGS activity, sport, service or venue. This level receives limited branding opportunities, one-third page exposure in the School’s quarterlymagazinefortwoeditionsanduniquenegotiatedbenefits. This partnership level has a minimum value (in cash and cash/in-kind) to both parties of approximately $15,000 annually.

Custom Partnership SolutionsWhilst the value of the Partnership is categorised according to its overall value, each Partnership package is structured to the individual needs of the Sponsor and the desired outcome for the School. Where feasible the School wants to provide to you a multi-dimensional package that is flexible and covers a range of benefits,notjustlogosandsignage.

Mutual Benefits

Each partnership package is structured

to the individual needs of a Sponsor. In this example Company A wants to engage the School community

through a partnership to gain awareness of its

products and services by their identified target

audience (primarily girls 12-17 and women

18-40) through the use of dominant signage, advertising, product

sampling and relationship marketing. Here’s

what their sponsorship could look like.

Benefit to Major SponsorSponsorship valued at $60,000

Costs Value to Sponsor

Premium branding: Exclusive Sponsorship of RGS Netball which consist of 32 teams, each of 10 players at approximately 30 fixtures annually = 9600 “impressions”. Each player would wear an exclusive warm-up shirt at each programme(equivalentof240hoursofexposure)and320/20player’s bib containing one sponsor only (1200 hours)

$6400 for shirts$2240

for bibs

Brandalignment/brandawareness,social responsibility, media exposure and exclusivity1440hoursofexposure(equivalentof60 days) in front of target market of players, parents, fans etc

10 Sponsor branded collapsible/portable team benches $1700 Brandalignment/brandawareness,media exposure, social responsibility and exclusivity1440hoursofexposure(equivalentof60 days) in front of target market or players, parents, fans etc

Signage(supplied),recognitioninProgrammeand4xentrytotheSchool’sAnnualNetballDinner/Awards;Sponsortopresentawards

New and deeper community links; direct communications

Four full page ads in Capricornus Quarterly (2750 circulation perquarter)

$8000 Key advertising

Product insert in Capricornus Quarterly (sample provided by sponsor), one issue

$2750 Product sampling

RecognitioninprintedprogramsformajorSchoolProductionsand Events (Musical/Pilbeam; Musicfest/Pilbeam; Speech Nights and Valedictory; Art Exhibition)

Brandalignment/brandawareness,social responsibility

4xEntrytoticketed/restrictedevents(Musical/Pilbeam;Musicfest/Pilbeam; Speech Nights and Valedictory); invitations othermajorSchoolevents

$300 New and deeper community links

Premium placement for a table of 10 at the Annual RGS Race Day(CallaghanPark)

$1900 New and deeper community links

SignificantpresenceattheannualRed&BlackAssociationMother’sDayluncheonandfashionshowincludingsignage/product sampling/awards presentation

New and deeper community links; direct communications

Signage/sampling at Girls’ orientation Brandalignment/brandawareness/sampling

4workplacements $100 Social responsibility50 Free samples at the School’s beauty clinic SamplingCostofacquiringthesponsorship $2175Cost of servicing the sponsor for the annual contract $1482Total costs of the sponsorship to the School $28,487Value of the package; paid to the School by the sponsor (in this case, 100% cash)

$60,000

Sponsorship dividend $31,513Typical cost per student to play netball annually ($115 uniform , $150 registration fee, per game fee of $7 x 25 RNA games $175, shoes $75) = $515 x 320 players

$164,800

Benefit to School: The potential value of this partnership to the School is that it could make netball more accessible to our students. They could each save nearly $100 on the annual costs of participating in netball. Similarly the dividend could be applied to ongoing costs of administering netball including equipment,transportation,coaching,awardspresentationsand related events etc.

RGS Netball Major Sponsorship (Example)InthescenariotheSchoolnegotiatedapaymentplaninwhichitreceivedanup-frontpaymentof$12,515 to cover the “start-up costs” such as the shirts, bibs and benches plus administrative costs.Thebusinessmakesan11monthlypaymentstotheSchoolof$4316.82tofulfilitssponsorship commitment. At the end of the contract the Partner/Sponsor receives a report from the School describing the benefits the sponsorship provided to the School and Students.

What could a Gold Level Sponsorship look like?

Each partnership package is structured

to the individual needs of a Sponsor. In this example Company B wants to engage the School community

through a partnership to gain awareness of its

products and services by their identified target

audience (primarily first car buyers) through

the use of dominant signage, advertising,

product placement and giveaway and relationship

marketing. Here’s what their sponsorship

could look like:

Benefit to Sponsor/ Sponsorship valued at $30,000: Car valued at $9000 wholesale plus $21000 cash

Costs Value to Sponsor

Premium branding: Sponsorship of RGS Rowing which has 100+teammembers,8teams,acrossXmajorcompetitionsandregattasatlocationsthroughoutCQ.Dealer/brandlogoonuniform

$4025 for regatta

t-shirt

Brandalignment/brandawareness,social responsibility, media exposure and exclusivityXhoursofexposure(equivalentofX days) in front of target market of players, parents, fans etc

10 Sponsor branded collapsible/portable team benches $1700 Brandalignment/brandawareness,media exposure, social responsibility and exclusivity

4xentrytotheSchool’sAnnualRowingClubevents(3);Sponsorto present year-end awards

$1200 New and deeper community links; direct communications

External signage (supplied) at the Fitzroy Rowing Club $200 Brandalignment/brandawareness

Four half page ads in Capricornus Quarterly (2750 circulation perquarter);logotoappearonallRowingletterheadetc.

$4000 Key advertising

Placement of vehicle at all Rockhampton Rowing competitions: Dealertotransport

$0 Product sampling

4xEntrytoticketed/restrictedevents(Musical/Pilbeam;Musicfest/Pilbeam; Speech Nights and Valedictory); invitations othermajorSchoolevents

$300 New and deeper community links

Premium placement for a table of 10 at the Annual RGS Race Day(CallaghanPark)

$1900 New and deeper community links

2 work placements $50 Social responsibility

Car giveaway campaign: The Official Car of the RGS Rowing ClubwillberaffledandpromotedthroughouttheSchool.Dealerto provide “exclusive” preview/test drive to RGS community; invites to showroom

$1000 ticketing and mar-

keting

Sales leads

Costofacquiringthesponsorship $2175

Cost of servicing the sponsor for the annual contract $1482

Total costs of the sponsorship to the School $18,032

Value of the package; paid to the School by the sponsor (car plus cash)

$30,000

Sales of raffle tickets 120 at $100 each $12,000

Sponsorship dividend $23,968

Typical cost per student to participate in Rowing: $695 X 100 $69,500

BenefittoSchoolThe potential value of this partnership to the School is that it could make rowing more accessible to studentsby cutting costs to students by a third

RGS Rowing Sponsorship (Example)InthescenariotheSchoolhasnegotiatedapaymentplaninwhichitreceivedanup-frontpayment of $9,382 to cover the “start-up costs” such as Regatta T-Shirts, travel benches plus administrative costs. The business makes 11 monthly payments to the School of $1056.19 to fulfil itssponsorshipcommitment.(TheDealeralsoprovidestheuseofabrandedcarbytheSchooland during the day the car is parked outside the School for exposure. A report is provided.

What could a Red Level Sponsorship look like?

Align yourself with one of Central Queensland’s most established and respected organisations

ContactMikeDonahue0409309782ormdonahue@rgs.qld.edu.auor

The Rockhampton Grammar School reserves the right not to accept sponsorships at its discretion and does not accept sponsorship from political parties or alcohol or tobacco manufacturers/distributors.

Every opportunity. Every student. Every day.