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McGraw-Hill/Irwin 2008 The McGraw-Hill Companies, All Rights Reserved
Chapter 15Chapter 15
Creating CollaborativeCreating CollaborativePartnershipsPartnerships
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Learning Outcomes
15.1 Identify the different ways in which
companies collaborate using technology
15.2 Compare the different categories of
collaboration technologies
15.3 Define the fundamental concepts of a
knowledge management system
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Learning Outcomes
15.4 Provide an examples of a content
management system along with its
business purpose
15.5 Evaluate the advantages of using a
workflow management system
15.6 Explain how groupware can benefit a
business
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Teams, Partnerships, and Alliances
Organizations create and use teams,partnerships, and alliances to:
Undertake new initiatives
Address both minor and major problems
Capitalize on significant opportunities
Organizations create teams, partnerships,and alliances both internally withemployees and externally with otherorganizations
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Teams, Partnerships, and Alliances
Collaboration system supports the work of teams by
facilitating the sharing and flow of information
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Teams, Partnerships, and Alliances
Organizations form alliances andpartnerships with other organizationsbased on their core competency
Core competency an organizations keystrength, a business function that it doesbetter than any of its competitors
Core competency strategy organization
chooses to focus specifically on its corecompetency and forms partnerships with otherorganizations to handle nonstrategic businessprocesses
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Teams, Partnerships, and Alliances
Information technology can make a business
partnership easier to establish and manage
Information partnership occurs when two or more
organizations cooperate by integrating theirITsystems, thereby providing customers with the best
of what each can offer
The Internet has dramatically increased theease and availability forIT-enabled
organizational alliances and partnerships
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Collaboration Systems
Collaboration solves specific businesstasks such as telecommuting, onlinemeetings, deploying applications, and
remote project and salesmanagement
Collaboration system an
IT-based set of tools that supports
the work of teams by facilitating
the sharing and flow of information
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Collaboration Systems
Two categories of collaboration
1. Unstructured collaboration (information
collaboration)- includes document
exchange, shared whiteboards, discussionforums, and e-mail
2. Structured collaboration (process
collaboration) - involves shared participation
in business processes such as workflow in
which knowledge is hardcoded as rules
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Collaboration Systems
Collaborative business functions
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Collaboration Systems
Collaboration systems include:
Knowledge management systems
Content management systems Workflow management systems
Groupware systems
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Knowledge Management Systems
Knowledge management (KM) involves
capturing, classifying, evaluating, retrieving,
and sharing information assets in a way that
provides context for effective decisions andactions
Knowledge management system supportsthe capturing and use of an organizations
know-how
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Explicit and Tacit Knowledge
Intellectual and knowledge-based assets
fall into two categories
1. Explicit knowledge consists of anythingthat can be documented, archived, and
codified, often with the help ofIT
2. Tacit knowledge - knowledge contained in
peoples heads
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Explicit and Tacit Knowledge
The following are two best practices for
transferring or recreating tacit knowledge
Shadowing less experienced
staffobserve more experienced staff to learn how
their more experienced counterparts
approach their work
Joint problem solving a novice andexpert work together on a project
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Explicit and Tacit Knowledge
Reasons why organizations launch
knowledge management programs
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KM Technologies
Knowledge management systems
include:
Knowled
ge repositories (d
atabases) Expertise tools
E-learning applications
Discussion and chat technologies
Search anddata mining tools
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KM and Social Networking
Finding out how information flows
through an organization
S
ocial networking analysis (SNA
) aprocess of mapping a groups contacts
(whether personal or professional) to identify
who knows whom and who works with
whom SNA provides a clear picture of how
employees anddivisions work together and
can help identify key experts
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Content Management
Content management system (CMS)provides tools to manage the creation,storage, editing, and publication of
information in a collaborativeenvironment
CMS marketplace includes: Document management system (DMS)
Digital asset management system (DAM)
Web content management system (WCM)
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Content Management
Content management system vendor overview
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Workflow Management Systems
Work activities can be performed in series or inparallel that involves people and automatedcomputer systems
Workflow defines all the steps or businessrules, from beginning to end, required for abusiness process
Workflow management system facilitatesthe automation and management of businessprocesses and controls the movement of workthrough the business process
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Workflow Management Systems
Messaging-based workflow systemsends work assignments through an e-mail system
Database-based workflow systemstores documents in a central location
and automatically asks the teammembers to access the document whenit is their turn to edit the document
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Groupware Systems
Groupware software that supports team interaction
anddynamics including calendaring, scheduling, and
videoconferencing
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Groupware Systems
Groupware technologies
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Collaboration Trends
E-mail is the dominant form of collaboration
application, but real-time collaboration tools
like instant messaging are creating a new
communication dynamic
Instant messaging- type of communications
service that enables someone to create a kind
of private chat room with another individual to
communicate in real-time over the Internet
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Collaboration Trends
Instant messaging application
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CHAPTER FIFTEEN
Opening Case Study Questions
1. Identify which systems eBay could use to collaborateinternally
2. Explain which Internet technologies have facilitatedthe way in which eBay collaborates with both itscustomers and business partners
3. List the four collaboration systems discussed in this
chapter and rank them in order of importance toeBays business
4. Describe how eBay could leverage the power of aknowledge management system for its employees and
for its customers
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CHAPTER FIFTEEN CASE
DreamWorks Animation Collaboration
DreamWorks and Hewlett-Packard were the
first to introduce a collaboration studio for
simulating face-to-face business meetings
across long distances
By connecting its California teams in Glendale
andRedwood City, DreamWorks was able to
speed up production ofShrek 2
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Chapter Fifteen Case Questions
1. How can companies use Halo to increase theirbusiness efficiency?
2. Explain how a company like PepsiCo can use Halo togain a competitive advantage in its industry
3. How can knowledge management be increased byusing a product such as Halo?
4. Why would a company like DreamWorks, that is not ITfocused, be interested in collaboration technology?