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Chapter Websites and Emails
Advance IU Marketing
Sarah Anderson and Jessica Parry
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Emails
100 emails/month
April 18, 2023ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Emails galore
• What are alumni receiving?
The downfall of too many emails
• Research has shown that an increase in email sends = o Decrease in open rateso Decrease in click through rates o Increase in unsubscribe rates
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Taking care of our audience
• Starting September 1o Send (at most) 2 emails per month
per chaptero Initiate email calendaro Work with ASC’s to create an email
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Create fewer, more effective emails
• Increase your open and click through rates
• Instead of email, consider using other marketing methodso Facebooko Twittero Flickro Good ole’ mail or personal contacts
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Email calendar
• All chapters will have a scheduled send week.
• The actual send date will be determined when you request a new email.
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
How to request a new email
1. Email [email protected] to request an email.
2. Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send.
3. Your ASC will assist you in collecting all the content and images needed to your email.
4. Marketing will create, code, and send your email.
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Email evaluation
• We will be evaluating the new process mid-February. o How are we doing?o Email stats (opens, clicks, unsubs…)
for each chapter.
04/18/23ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Chapter websites
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Strategy & Architecture
• IUAA website voice and tone
http://alumni.indiana.edu/styleguide/ • Chapter websites content strategy
- 1 second- 10 seconds - 2 minutes
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Behind the scenes
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“After”
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Live sites
• 44 currently live • New navigation items = new content • Good examples:
- Chicago chapter http://alumni.indiana.edu/chapters/chicago/
- Monroe County http://alumni.indiana.edu/chapters/monroe/
- D.C. http://alumni.indiana.edu/chapters/dc
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Review process
• Submit all changes to your liaison, per the instructions sent to you via email.
• One document • Write to fit the template
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Calendars
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New format
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New process
1. Email calendar updates to [email protected].
2. ASC makes updates directly to calendar
3. Calendar entries appear on your chapter website automatically.
*If a registration form is needed, that will be your calendar entry. ASC will request form for you. Request the form by emailing [email protected].
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Calendar item checklist
• Best to include all updates in one request.
• Be sure to include: - Event name- Date, time- Location (with address)- Contact person- Details about the event. At least one sentence of
description, preferably more.
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