Chapter Thirteen: Planning Public Speaking. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 2

Chapter Thirteen:Chapter Thirteen:Planning Public SpeakingPlanning Public Speaking

2

Ch13: Planning Public Speaking

Copyright © 2006 Wadsworth

3



Public Speaking as Public Speaking as Enlarged ConversationEnlarged Conversation

Effective Public Speaking Builds on

Skills and Knowledge Learned Earlier

Good Public Speaking is Rarely

Stiff or Formal

Personal Engagement between

Speaker and Listener

Mic

roso

ft I

mag

e

4



Choosing and Choosing and Refining a TopicRefining a Topic

Choosing Your Topic

Select a Topic the Matters to You

Select a Topic Appropriate to the

Speaking Occasion

Mic

roso

ft I

mag

e

5




Select a Topic Appropriate

to Your Audience

Narrow Your Topic

Mic

roso

ft I

mag

e

Choosing Your Topic

6




Defining Your General/Specific Purposes

General Purposes of Speaking

Entertaining

Informing

PersuadingM

icro

soft

Im

age

7



Defining Your General/Specific Purposes


Specific Purposes of Speaking

Behavioral Objective

Observable ResponseM

icro

soft

Im

age

8



Choosing and Choosing and Refining a TopicRefining a TopicDeveloping a Thesis Statement Main Idea of Speech

A Good Thesis Statement is Easily Grasped

and Remembered

9



Analyzing Your AudienceAnalyzing Your Audience

Demographic Audience Analysis

Identifies Common Features of Group

Helps You Adapt Your Speech to Audience

Can Guide Speakers to Choose Topics

of Interest

10



Analyzing Your Audience Analyzing Your Audience

Help Know What kind of Language to Use

Helps Speaker Decide on Complexity

Aids in Understanding Values and Attitudes


11



Analyzing Your Audience Analyzing Your Audience

Guides use of Evidence and Authority

Helps Speaker Understand what Audience

might Find Credible


12



Analyzing Your Audience Analyzing Your Audience Communication Highlight

13




Situational Audience Analysis

Listeners’ Orientation toward Topic

Does Audience Find it Interesting?

Does Audience Believe Topic Relates to Them?

Does Audience Care about Topic?

How Much does Audience Already Know?

What Attitudes do They Hold Towards Topic?

14





Listeners’ Orientation toward Speaker

Does the Audience see Speaker as Credible?

Does the Audience Respect Speakers Expertise?

Does Audience Believe Speaker Cares?

15





Listeners’ Orientation toward Occasion

What Does Audience Expect?

How Long Does Audience Expect it to Last?

Is the Occasion a Memorial Service or Rally?

Audience Analysis Exerciseshttp://www.tengrrl.com/tens/013.shtml

Audience Analysis Exerciseshttp://www.tengrrl.com/tens/013.shtml

16



Documents

Chapter Thirteen: Planning Public Speaking. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 2