Upload
roberta-sharon-harvey
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
Copyright 2005 Prentice Hall Ch 1 -2
Agenda• Class roll call• Questions?• Assignment 2 Posted
– Due Feb 16– Marketing Assignment 2.pdf
• Quiz 1 today after lecture– Open Book, open notes 60 mins– 20 M/C questions– 1 extra credit question on Super Bowl Ads worth 5 points
• Finish Discussion on Consumer behavior
Social Factors: Culture
Royalty-FreeCORBISC Squared Studios/Getty Images
C Squared Studios/Getty ImagesGeoff Manasse/Getty Images
Check Yourself
1. What are the types of needs suggested by Maslow’s Hierarchy of Needs?
2. Which social factors likely have the most influence on:
a. The purchase of a new outfit for going out dancing?
b. The choice of a college to attend?
3. List some of the tactics stores can use to influence consumers’ decision processes.
Types of Buying Decisions
• Extended Problem Solving
• Limited Problem Solving– Impulse Buying– Habitual Decision Making
Courtesy Wendy’s International, Inc.
Check Yourself
1. How do low versus high involvement consumers process information in an advertisement?
2. What is the difference between extended versus limited problem solving?
Quiz 1• First of Seven Quizzes
– 5 M/C per chapter– Drop lowest score
• First four chapters– Circle the correct answer. – 60 minutes to complete this exam. – Use textbooks and your notes during this exam. – Not access the Internet or another student’s work to
help you complete this exam. – Each question is worth 5 points– I extra credit question
• You may leave when you have completed the quiz