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Chapter 8 – Slide 1 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Job Searches, Résumés, and Cover Letters
Chapter 8 – Slide 2 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Develop a job search strategy by analyzing your interests, evaluating your job-related skills and abilities, and researching employment opportunities.
Consult a variety of sources to research job descriptions and employment opportunities.
Chapter 8 – Slide 3 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Use the CBO approach and the persuasive strategy AIDA to prepare résumés that accurately and persuasively present your qualifications in formats that accommodate traditional paper and electronic transmission.
Prepare effective cover letters to accompany traditional paper résumés implementing the CBO approach and the persuasive strategy AIDA.
(Continued)
Chapter 8 – Slide 4 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 1
People who search for a job that satisfies them personally and professionally implement this job search strategy: Analyze personal characteristics. Determine and evaluate job-related skills and abilities. Research job descriptions and employment
opportunities.
Chapter 8 – Slide 5 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 1
Personal Characteristics and Skills
Think about the courses you enjoy and do well in.Consider how you spend your leisure time.Complete inventory and personality tests.
Chapter 8 – Slide 6 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 1
Employment Opportunities
Print sources such as the Occupational Outlook Handbook, Jobs Related Almanac
NetworkingCompanies
College career centers Career-related experiencesNewspapers and
professional publicationsEmployment agenciesThe electronic connection
Chapter 8 – Slide 7 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 2
The CBO approach provides the framework for an effective paper and electronic version of your résumé.
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Chapter 8 – Slide 8 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 2
Résumé Content
Résumé headingJob objectiveSummary of qualificationsWork experience
EducationAccomplishments and awards
References
Chapter 8 – Slide 9 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 2
Information to Exclude
AgeGenderRace
National originReligionMarital status
Chapter 8 – Slide 10 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 3
People who prepare and send effective cover letters follow the CBO approach and AIDA strategy.
Chapter 8 – Slide 11 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 2
Compose a Cover Letter
Attract attention with an appropriate opening.Stimulate interest and encourage desire in you as a
job candidate by relating your skills to job needs.Ask for action (an interview), and make responding
easy.
Chapter 8 – Slide 12 Effective Communication for Colleges, 10th ed., by Brantley & Miller, 2005©
Chapter 8 – Section 3
Finalize the Cover Letter
Prepare a customized one-page cover letter in acceptable business letter format and free of errors.
Print on quality stationery that matches the résumé.Sign your name legibly and neatly.
