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Chapter 7: Multiple Choice Questions 1. An organization's process strategy a. will have long-run impact on efficiency and production b. is the same as its transformation strategy c. must meet various constraints, including cost d. is concerned with how resources are transformed into goods and services e. all of the above are true 2. A job shop is an example of a(n) a. repetitive process b. continuous process c. line process d. intermittent process e. specialized process 3. Three types of process strategies are: a. goods, services, and hybrids b. manual, automated, and service c. process focus, repetitive focus, and product focus d. modular, continuous, and technological 4. Which of the following industries is likely to have low equipment utilization? a. auto manufacturing b. beer making c. television manufacturing d. hospitals 5. A product focused process is commonly used to produce a. high-volume, high-variety products b. low-volume, high-variety products c. high-volume, low-variety products d. low-variety products at either high- or low-volume 6. Which one of the following products is most likely made in a job shop environment? a. custom furniture b. graphite pencils c. television sets d. cigarettes 7. Which of the following products is likely to be assembled on a repetitive process line? a. automobiles b. personal computers c. dishwashers d. television sets e. all of the above

Chapter 7-Product Strategy

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Page 1: Chapter 7-Product Strategy

Chapter 7: Multiple Choice Questions1. An organization's process strategya. will have long-run impact on efficiency and productionb. is the same as its transformation strategyc. must meet various constraints, including costd. is concerned with how resources are transformed into goods and servicese. all of the above are true2. A job shop is an example of a(n)a. repetitive processb. continuous processc. line processd. intermittent processe. specialized process3. Three types of process strategies are:a. goods, services, and hybridsb. manual, automated, and servicec. process focus, repetitive focus, and product focusd. modular, continuous, and technological4. Which of the following industries is likely to have low equipment utilization?a. auto manufacturingb. beer makingc. television manufacturingd. hospitals5. A product focused process is commonly used to producea. high-volume, high-variety productsb. low-volume, high-variety productsc. high-volume, low-variety productsd. low-variety products at either high- or low-volume6. Which one of the following products is most likely made in a job shop environment?a. custom furnitureb. graphite pencilsc. television setsd. cigarettes7. Which of the following products is likely to be assembled on a repetitive process line?a. automobilesb. personal computersc. dishwashersd. television setse. all of the above8. An assembly line is an example of aa. product focused processb. customized processc. repetitive processd. specialized process29. Which of the following transformations generally has the highest equipment utilization?a. process focused processb. repetitive processc. product focused processd. specialized process10. Which of the following is false regarding repetitive processes?

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a. They use modules.b. They allow easy switching from one product to the other.c. They are the classic assembly lines.d. They have more structure and less flexibility than a job shop layout.e. They include the assembly of basically all automobiles.11. Mass customization, when done correctly,a. increases pressure on supply-chain performanceb. helps eliminate the guesswork that comes with sales forecastingc. drives down inventoriesd. increases pressure on schedulinge. all of the above12. Which of the following characteristics best describes process focus?a. low volume, high varietyb. finished goods are usually made to orderc. processes are designed to perform a wide variety of activitiesd. all of the above are true13. Service blueprintinga. provides the basis to negotiate prices with suppliersb. mimics the way people communicatec. determines the best time for each step in the processd. focuses on the provider's interaction with the customer14. Which of the following characteristics best describes repetitive focus?a. uses modulesb. falls between product and process focusc. widely used for the assembly of automobilesd. all of the above15. A drawing of the movement of material, or people is aa. flow diagramb. process chartc. service blueprintd. process map16. Strategies for improving productivity in services area. separation, self-service, automation, and schedulingb. lean production, strategy-driven investments, automation, and process focusc. reduce inventory, reduce waste, reduce inspection, and reduce reworkd. high interaction, mass customization, service factory, and Just-in-time17. In mass service and service factory quadrants of the service process matrix, the operations manager couldfocus on all of the following excepta. automationb. standardizationc. tight quality control3d. customization18. Which of the following is true regarding opportunities to improve service processes?a. Automation can do little to improve service processes, because services are so personal.b. Layout is of little consequence, since services seldom use an assembly line.c. If a work force is strongly committed, it need not be cross-trained and flexible.d. All of the above are true.e. None of the above are true.19. Which of the following are typical of process control systems?

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a. They have sensors.b. The digitized data are analyzed by computer, which generates feedback.c. Their sensors take measurements on a periodic basis.d. all of the above20. Which of the following is true regarding vision systems?a. They are consistently accurate.b. They are modest in cost.c. They do not become bored.d. All of the above are true.21. The use of information technology to monitor and control a physical process is known asa. process controlb. computer-aided designc. information numeric controld. numeric control22. Which of the following statements regarding automated guided vehicles is false?a. They are used to move workers from one side of the plant to the other.b. They are used to deliver meals in hospitals and jails.c. They are an alternative to monorails, conveyors, and robots in automated material handling.d. They are electronically guided and controlled carts used to move parts and equipment.23. "Automatic placement and withdrawal of parts and products into and from designated places in awarehouse" describesa. AGVb. CAD/CAMc. CIMd. ASRS24. Computer-integrated manufacturing (CIM) includes manufacturing systems that havea. computer-aided design, a flexible manufacturing system, inventory control, warehousing and shippingintegratedb. transaction processing, management information systems, and decision support systems integratedc. automated guided vehicles, robots, and process controld. robots, automated guided vehicles, and transfer equipment25. Which one of the following technologies is used only for material handling, not actual production orassembly?a. robotsb. CNCc. CADd. AGVs426. A system using an automated work cell controlled by electronic signals from a common centralizedcomputer facility is called a(n)a. adaptive control systemb. roboticsc. flexible manufacturing system (FMS)d. automatic guided vehicle (AGV) system27. "Operators simply load new programs, as necessary, to produce different products" describesa. automated guided vehiclesb. flexible manufacturing systems (FMS)c. vision systemsd. process control28. Examples of the impact of technology on services includea. debit cards

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b. supermarket scannersc. electronic hotel key/lock systemsd. all of the above29. Process reengineeringa. is the fundamental rethinking and radical redesign of business processesb. tries to bring about dramatic improvements in performancec. focuses on activities that cross functional linesd. all of the above30. Making environmentally sound products through efficient processesa. is unprofitable, as long as recyclable materials prices are softb. is known as lean manufacturingc. can still be profitabled. is easier for repetitive processes than for product-focused processes31. Which of the following is true regarding the concept of flexibility?a. It is the ability to change production rates with little penalty in time, cost, or customer value.b. It can be accomplished with sophisticated electronic equipment.c. It may involve modular, movable, even cheap equipment.d. All of the above are true.32. Flexibility can be achieved witha. moveable equipmentb. inexpensive equipmentc. sophisticated electronic equipmentd. modular equipmente. all of the above5Chapter 7: Multiple Choice Answers1. e2. d3. c4. d5. c6. a7. e8. c9. c10. b11. e12. d13. d14. d15. a16. a17. d18. e19. d20. d21. a22. a23. d24. a25. d

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26. c27. b28. d29. d30. c31. d32. e