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www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle 1
Case Solution
Source:Johnson/Whillington/Scholes:Exploring Strategy, 9th. Ed.,Harlow, 2011
Madonna:The reigning ofqueen of pop
110829 Madonna Case Solution.ppt
www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle
Read the case example title “Madonna: The reign of queen of pop” (pp.357-360) and answer questions 1-3 at the end of the case
1. Describe and explain the strategy being followed by Madonna in terms of the explanations of competitive strategy?
2. Why has she experienced sustained success over the past two decades?
3. What might threaten the sustainability of her success?
Questions
2110829 Madonna Case Solution.ppt
www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle
Describe and explain the strategy being followed by Madonna in terms of the explanations of competitive strategy
The strategy pursued by Madonna can be explained both in terms of
(i) competitive strategy, and
(ii) the principle of hypercompetitive environment
Regarding competitive strategy, she has clearly sought to differentiate herself throughout her career.
Regarding hypercompetitive conditions: -She is quick to change -She is innovative and adaptable. - She seems to move on to different image even while being successful in her last one. -She is not predictable. -She can be surprising, and even shocking
Answer Question 1
3110829 Madonna Case Solution.ppt
www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle
Why has she experienced sustained success over the past two decades?
Madonna has she experienced sustained success over the past two decades because:
She appears to have capabilities and competences (intangible assets) of innovation and flexibility.
Because her differentiation strategy is innovative and flexible, it is difficult to predict what to imitate.
The pop industry has learned to work with her (and in the sense that they have developed a mutual co-specialised dependence).
So they look to promote her interests given her track record
However, it is difficult to predict where she will move next and whether she will continue to be successful
Answer Question 2
4110829 Madonna Case Solution.ppt
www.dhbw-loerrach.de - Prof. Dr. Jochen Strähle
What might threaten the sustainability of her success?
Market acceptance is what might threaten the sustainability of her success.
Answer Question 3
5110829 Madonna Case Solution.ppt