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Chapter 5
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 1
Completing Business Messages
© Prentice Hall, 2007 Chapter 7 - 2
Key Writing Concepts
• Organization• Active/passive language• “You” orientation • Reader benefit, alternative• Respectful tone• Formatting• Spelling, grammar, punctuation, content• Design & readability• Closing with goodwill
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 3
The Revision Process
•Content
•Organization
•Proper Tone
Paragraph Length
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 4
•Appearance
•Readability
•Emphasis
Idea Sequence
Visual Impact
Complex Topics
Main Points
Skimming
Audience
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 5
Lists and Bullets
Headings and Subheadings
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 6
Descriptive Informative
Basic Organization
Important Points
Links and Transitions
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 7
•Long Sentences
•Hedging Sentences
•Faulty Parallelism
•Dangling Modifiers
Editing for Clarity
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 8
Edit for Conciseness
Unneeded Wordsand Sentences
Long Wordsor Phrases
RedundantCombinations
“It is/There areStarters”
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 9
Revising with Technology
Spell Checker
Thesaurus
Revision Tracking
Grammar Checker
Style Checker
Commenting
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 10
Document Design
•White Space
•Margins
•Justification
•Typefaces
•Type Styles
Careful Proofreading
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 11
Multiple Passes
Perceptual Tricks
High-Priority Items
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 12
Distributing Messages
•Cost Concerns
•Convenience
•Time Constraints
•Security and Privacy
Completing Business Messages
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 13