Chapter -3 Types of Communication 2

8/13/2019 Chapter -3 Types of Communication 2

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Typology of Communication

Channel or

network ofCommunication

rec on oMessage

e o oExpression


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Channels or Networks ofCommunicationommunication

A F rm l mm ni i n r f r h ffi i l

communication which take place following the

chain of command in the organization.

(B) Informal Communication Communication

between individuals and groups which are not

officially recognized is known as informalcommunication.

In orma commun cat on s a so nown as

Grapevine .


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Types of Grapevine or Informal

The network or pathway of informal communication is known as

grapevine.

A

A

AA

1 2 3 4B

Single strand chain Gossip Chain Probability chain Cluster chain


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Formal Communication Informal Communication

It follows chain of command and linesof communication.

Its slow moving process.

It is independent of authorityrelations in organization.

Carries message at fast speed.

espons ty can e eas y

pinpointed. Task oriented.

espons ty cannot e xe .

It is people oriented.

It consists of work related andons s s wor -re a e ma er.

It follows systematic direction of

flow.

soc a messages.

It is unsystematic and erratic as

regards direction of flow.erves organ za ona nee s

Flows in vertical, horizontal anddiagonal directions.

serves o organ za ona ansocial needs.

It can flow in every possibledirection.

. Message is accurate and authentic. It is mostly oral.

The message cant be consideredauthentic unless su lemented bformal channels.


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What is Rumour?

which is communicated withoutauthentic standards of evidence

.


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Downward Communication Upward Communication

Information flows from top to

bottom.

Information flows from lower

level to upper levels.

It communicates policies,procedures, orders and instructions

Its purpose is to keep thesuperiors informed about the

.

It is used to get things done from

subordinates.

faced in the execution of orders.

It is used to give reports and

It takes form of written and oral

instructions, letters, memos,

convey reactions of subordinates

to the management.

, . reports, suggestions, grievances,

etc.


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Horizontal Or Lateral Communication

Divisional Manager

( Steel )Divisional Manager

( Cement )

De t..

Production Head

(finance)

.

(Marketing) Production FinanceMark

eting


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Methods of Expression or

OralWritten

Communication

Gestural

Communication


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Oral Communication

Communication is expressed Communication is expressed in

.

It takes less time. Ti may not be precise.

wr ng.

It takes more time.

It can be very precise. Oral communication may not be

complete. It may be difficult to

understand it.

It is not difficult to understandwritten communication if it is

expressed in unambiguous It is generally informal in nature.

Oral message may not be takencasually.

terms.

It is generally formal in nature.

It is enerall taken seriousl . Oral message may not be verifiable. Written message is verifiable

from the records.

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Chapter -3 Types of Communication 2