chapter 3 strategic management concepts and cases 12th edition ppt

7/24/2019 chapter 3 strategic management concepts and cases 12th edition ppt

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Ch 3 -1Copyright 2007 Prentice Hall

Chapter 3

The External Assessment

Strategic

Management:

Concepts & Cases

11thEdition

Fred David


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Competitors

Suppliers

Distriutors

Creditors

Customers

Emplo!eesCommunities

Managers

Stoc"holders

#aor $nions

Special %nterest roups'roducts

Services

(e!

ExternalForces

)pportunities&

Threats

(e! External Forces & the )rgani*ation

Beyond control of organization!


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'er+orming External Audit

External

Factors

Measurale

#ong,term orientation

Applicale to

competing +irms

-ierarchical


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The Five,Forces Model o+ Competition .'orter/

Potential developmentof substitute products

Rivalry amongcompeting rms

Bargaining powerof suppliers

Potential entry of newcompetitors

Bargaining powerof consumers


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%ndustr! Anal!sis: The External Factor

Evaluation .EFE/ Matrix

CompetitivePoliticalCultural

Technological

EnvironmentalSocial

Governmental

DemographicEconomic

Summari*e & Evaluate


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8/17


External Factors

Its hard to write the!

ee"end Exercise for Int#it


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$otal weighted score of %&' (rganization res)onse is o#tstanding to threats

and wea"nesses

%ndustr! Anal!sis EFE

$otal weighted score of *&' Firs strategies not ca)italizing on o))ort#nities

or avoiding threats


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%ndustr! Anal!sis: Competitive 'ro+ile

Matrix .C'M/

Identifies firs a+or co)etitors

and their strengths , wea"nessesin relation to a sa)le firs

strategic )ositions


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ate0a! Apple Dell

CSFs 2t ating 2tdScore

ating

2tdScore

ating 2tdScore

ar"et share '&*. / '&%. 0 '&/' % '&6'

Inventory sys '&'1 0 '&*6 0 '&*6 % '&/0

Fin& )osition '&*' 0 '&0' / '&/' / '&/'Prod& 2#ality '&'1 / '&0% % '&/0 / '&0%

Cons& 3oyalty '&'0 / '&'6 / '&'6 % '&'1

4ales 5istr '&*' / '&/' 0 '&0' / '&/'

lo7al Ex)& '&*. / '&%. 0 '&/' % '&6'

(rg& 4tr#ct#re '&'. / '&*. / '&*. / '&*.


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ate0a! Apple Dell

CSFs .contd/ 2t ating 2tdScore

ating

2tdScore

ating 2tdScore

Prod& Ca)acity '&'% / '&*0 / '&*0 / '&*0

E-coerce '&*' / '&/' / '&/' / '&/'

C#stoer 4erv '&*' / '&/' 0 '&0' % '&%'

Priceco)etitive

'&'0 % '&'1 * '&'0 / '&'6

gt&

ex)erience

'&'* 0 '&'0 % '&'% 0 '&'0

$otal *&'' 0&1/ 0&%8 /&%9


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Ch 3 -23Copyright 2007 Prentice Hall Ch 6 -0/

.201.20Clinton Administration

.202.10Bad media eposure !rom "DA

.102.0#Smo$eless mar$et SE region %.S.

.1#&.0#Production limits on to'acco

.202.10(egislation against the to'accoindustr)

Threats.&0&.10*ore social pressure to +uit

smo$ing

2.101.00T,TA(

.-0.1#Pin$erton leader in discount mar$et

.0#1.0#Astronomical /nternet groth

.1#&.0#/ncreased demand

.1#1.1#Glo'al mar$ets untapped

eighted

score

atingeight%ST34e) Eternal "actors

Opportunities


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Ch 3 -24Copyright 2007 Prentice Hall Ch 6 -0%

5CP*6 ProcterAvon LOreal & Gamble

2.70&.2

#

&.1

#

1.00Total

0.1#&0.20

0.0#

10.0#*ar$et Share

0.020.0

20.70

0.20Glo'al Epansion

0.2020.

0

0.

0

0.10Customer (o)alt)

0.#&0.#

&0.-0

0.1#"inancial Position

0.&0&0.&0

&0.0

0.10*anagement

0.00.&

0

&0.&

0

&0.10Price Competition

0.&0&0.0

0.0

0.10Product 8ualit)

0.-0&0.70

0.20

10.20Advertising

Scoreatin

g

Scor

e

atin

g

Scor

e

atin

g

eigh

t

Critical uccess!actor


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ission 4tateent :)ro)osed;

(#r ission is to )rovide cr#ise and travel services :0; to travelers

worldwide :*< /;< to develo) ho#sehold nae 7rand awareness< to

res)ect and )rotect the earth and seas on which we sail :6;< to serve the

co#nities in which o#r cons#ers and e)loyees reside :1


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Co)etitive Profile atrix = >oyal Cari77ean


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EFE atrix

Key External Factors Weight Rating Weighted Score

Opportunities

Nearly 88% of North Americans have never een ona cr!ise"

0"15 4 0"60

Cr!ise vacations are seen as a choice of ol#ertravelers$ leavin minorities an# yo!n a#!lt mar&etsvirt!ally !nta''e#

0"08 3 0"24

(istri!tion net)or&s at home an# aroa# may e an

!nta''e# so!rce for eneratin increase# !siness

0"07 3 0"21

*nternet !se is increasin$ commonly the tool !se# tosec!re reservations for many travelers

0"08 3 0"24

+everal mar&ets overseas, s!ch as, -rance, *taly, havea mar&et of )o!l# e cr!isers

0"10 2 0"20

Threats

*ncrease in re!lation y .+ rear#inenvironmental iss!es an# economic #o)nt!rns

0"08 2 0"16

Alas&an leislators are consi#erin a /50 ta 'ercr!ise shi' 'assener

0"05 2 0"10

ocation an# severity of terrorist attac&s$ namely+e'temer 11thevents

0"10 3 0"30

ar an# 'olitical !'risins 0"10 3 0"30

(rastic chanes in the )orl# oil mar&et an# c!rrencyechane

0"02 1 0"02

istin an# 'otential litiation 0"02 1 0"02

*ncrease# ca'acity of com'etitors an# 'ricin )ars 0"05 2 0"10

ransfer of information thro!h collective araininareements

0"03 1 0"03

Com'etitors Carnival an# 0"07 2 0"14

Total 1.00 2.5
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chapter 3 strategic management concepts and cases 12th edition ppt