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CHAPTER 3 MANAGING IN A CHANGING ENVIRONMENT

Chapter 3- Managing in a Changing Environment

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  • CHAPTER 3MANAGING IN A CHANGING ENVIRONMENT

  • THE SYSTEMS APPROACH TO MANAGEMENT An open system Dependent on the environmentSpecific interaction with the environmentSubsystem university library systems, finance marketing, production salesSynergy the whole system is greater than the sum of its parts Management should align its organisation with the environment in which it operates in such a way that it can fully utilise opportunities and can deal with possible threats. To be able to do this, managers must first understand the composition and nature of the organisations environment

  • COMPOSITION OF THE MANAGEMENT/BUSINESS ENVIRONMENT Factors/variables (inside/outside) affecting continued sustainability of an organisationMicroenvironment - organisation itself, management has almost complete control. Market or task environment - surrounds the organisation. Macro-environment - outside the organisation and the market environment

  • MANAGEMENT/BUSINESS ENVIRONMENT CHARACTERISTICSInterrelatedness of environmental factorsIncreasing instability Environmental uncertainty Complexity of the environment Environment is becoming unpredictable

  • THE INTERANL OR MICRO-ECONOMIC ENVIRONMENT Main environment in which management function/operates Environment that management plans, organises, leads and controls the activities of the organisation Management process is enacted in this environment to achieve synergy between the goals of the organisation, the resources for realising the goals Different levels of management

  • THE MARKET OR TAKS ENVIRONMENT The Market Suppliers Intermediaries Competitors The possibility of new entrants (competitors) or departuresThe bargaining power of clients and consumers The bargaining power of suppliersThe availability or lack of substitutes products The number of existing competitors

  • MICHAEL PORTERS FIVE FORCES

  • THE MACRO-ENVIRONMENT Political Environment Economic Environment Socio-cultural Environment Ecological/physical EnvironmentTechnological Environment The International Environment

  • PREPARING FOR ENVIRONMENTAL CHANGESINFORMATION MANAGEMENT- IS to make adequate provisions for environmental scanning

    STRATEGIC RESPONSES adapting an existing strategy or developing a new one (mergers, takeovers, joint ventures)

    STRUCTURAL CHANGE adapt/redesign an organisational structure (low level of uncertainty bureaucratic approach where basic rules and a system of stereotyped actions are sufficient for successful existence)

  • SUMMARYOrganisations as systemsSubsystemsInternal EnvironmentTask EnvironmentExternal EnvironmentActions to mitigate against environmental changes

  • END OF PRESENTATION