Chapter 3 How Securities Are Traded911

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    Investments, 8th editionBodie, Kane and Marcus

    Slides by Susan Hine

    McGraw-Hill/Irwin Copyright 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

    CHAPTER 3 How Securitiesare Traded

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    How Firms Issue Securities

    Primary New issue

    Key factor: issuer receives the proceeds

    from the sale Secondary

    Existing owner sells to another party

    Issuing firm doesnt receive proceedsand is not directly involved

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    How Firms Issue Securities Continued

    Investment Banking

    Shelf Registration

    Private Placements Initial Public Offerings (IPOs)

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    Investment Banking

    Underwritten: firm commitment on proceedsto the issuing firm

    Red herring

    Prospectus

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    Figure 3.1 Relationship Among a Firm Issuing

    Securities, the Underwriters and the Public

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    Shelf Registrations

    SEC Rule 415

    Introduced in 1982

    Ready to be issued on the shelf

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    Sale to a limited number of sophisticatedinvestors not requiring the protection ofregistration

    Allowed under Rule 144A Dominated by institutions

    Very active market for debt securities

    Not active for stock offerings

    Private Placements

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    Initial Public Offerings

    Process

    Road shows

    Bookbuilding Underpricing

    Post sale returns

    Cost to the issuing firm

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    Figure 3.3 Long-term RelativePerformance of Initial Public Offerings

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    How Securities are Traded

    Types of Markets Direct search

    Least organized

    Brokered

    Trading in a good is active Dealer

    Trading in a particular type of asset

    increases Auction

    Most integrated

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    Types of Orders

    Marketexecuted immediately

    Bid Price

    Ask Price

    Price-contingent

    Investors specify prices

    Stop orders

    Fi Th Li i O d B k f I l

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    Figure 3.4 The Limit Order Book for Intelon the Archipelago Market,

    January 19, 2007

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    Figure 3.5 Price-Contingent Orders

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    Trading Mechanisms

    Dealer markets

    Electronic communication networks (ECNs)

    Specialists markets

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    U.S. Security Markets

    Nasdaq and NYSE have evolved in responseto new information technology

    Both have increased their commitment to

    automated electronic trading

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    Nasdaq

    National Market System Nasdaq Small Cap Market

    Levels of subscribers

    Level 1 inside quotes

    Level 2receives all quotes but they cantenter quotes

    Level 3 dealers making markets

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    Table 3.1 Partial Requirements for Listingon NASDAQ Markets

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    New York Stock Exchange

    Member functions

    Commission brokers

    Floor brokers

    Specialists

    Block houses

    SuperDot

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    Table 3.2 Some Initial ListingRequirements for the NYSE

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    Table 3.3 Block Transactions on theNew York Stock Exchange

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    Other Systems

    Electronic Communication Networks

    Private computer networks that directly linkbuyers with sellers

    National Market System

    Securities Act of Amendments of 1975

    Bond Trading Automated Bond System (ABS)

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    Market Structure in Other Countries

    London - predominately electronic trading Euronext market formed by combination of

    the Paris, Amsterdam and Brussels

    exchanges Tokyo Stock Exchange

    Globalization and consolidation of stock

    markets

    Fi 3 6 M k t C it li ti f M j

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    Figure 3.6 Market Capitalization of MajorWorld Stock Exchanges, 2007

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    Trading Costs

    Commission: fee paid to broker for makingthe transaction

    Spread: cost of trading with dealer

    Bid: price dealer will buy from you Ask: price dealer will sell to you

    Spread: ask - bid

    Combination: on some trades both are paid

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    Buying on Margin

    Using only a portion of the proceeds for aninvestment

    Borrow remaining component

    Margin arrangements differ for stocks andfutures

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    Stock Margin Trading

    Marginis currently 50%; you can borrow up to50% of the stock value

    Set by the Fed

    Maintenance margin: minimum amount equityin trading can be before additional funds mustbe put into the account

    Margin call: notification from broker that youmust put up additional funds

    M i T di I iti l C diti

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    Margin Trading - Initial ConditionsExample 3.1

    X Corp $100

    60% Initial Margin

    40% Maintenance Margin

    100 Shares Purchased

    Initial Position

    Stock $10,000 Borrowed $4,000Equity $6,000

    M i T di M i t M i

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    Margin Trading - Maintenance MarginExample 3.1

    Stock price falls to $70 per share

    New Position

    Stock $7,000 Borrowed $4,000Equity $3,000

    Margin% = $3,000/$7,000 = 43%

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    Margin Trading - Margin Call Example 3.2

    How far can the stock price fall before amargin call?

    (100P - $4,000)* / 100P = 30%

    P = $57.14* 100P - Amt Borrowed = Equity

    T bl 3 4 Ill t ti f B i St k

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    Table 3.4 Illustration of Buying Stockon Margin

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    Short Sales

    Purpose: to profit from a decline in the priceof a stock or security

    Mechanics

    Borrow stock through a dealer Sell it and deposit proceeds and margin in

    an account

    Closing out the position: buy the stockand return to the party from which is wasborrowed

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    Short Sale - Maintenance Margin

    Stock Price Rises to $110

    Sale Proceeds $10,000

    Initial Margin 5,000Stock Owed 11,000

    Net Equity 4,000

    Margin % (4000/11,000) 36%

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    Short Sale - Margin Call

    How much can the stock price rise before amargin call?

    ($150,000* - 1000P) / (100P) = 30%P = $115.38

    * Initial margin plus sale proceeds

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    R l i S i i M k C i d

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    Regulation Securities Markets Continued

    Regulatory Responses to Recent Scandals Public Company Accounting Oversight

    Board

    Financial experts to serve on auditcommittees of boards of directors

    CEOs and CFOs personally certify firms

    financial reports

    Boards must have independent directors

    Sarbanes-Oxley Act

    Ci i B k

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    Circuit Breakers

    Trading halts Collars

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    Insider Trading

    Officers, directors, major stockholders mustreport all transactions in firms stock

    Insiders do exploit their knowledge

    Leakage of useful information to sometraders