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Chapter 3
Determining your PURPOSE and SUBJECT
General Purpose
• A Clear Goal established for your speech, with a desired response from the audience
• Informing• Persuading
– to Convince– to Reinforce– to Actuate
• Entertaining
Selecting a Subject
• Pass out CHECKLIST for Success– Personal Inventory, due next Friday, 10/15 (Part of
the Exam)
• Ask the Following Questions:– Is the subject suited to my purpose?– Is the subject interesting to me? Brainstorming– Am I qualified to speak on this subject?– Will my audience find this subject interesting?
Attention factors– Will my audience find this subject useful?– Is my subject sufficiently narrow?
Specific Purpose
• indicate in more detail, what you hope to accomplish
• General Purpose: to entertain – Specific Purposes: a. to amuse …. b. to hold … c. to amaze … d. to fascinate …
– Speeches to inform: explain, make clear, demonstrate, report
Central Idea
• Thesis, key statement or the controlling idea of the speech
• A one sentence statement around which the entire speech is developed– ex. Being a single parent is tough.
Complete Sentence
Must Explain or Defend
Specific – Single Topic Relate to Purpose
Audience Centered