Coping with Change

1920-1929

Chapter 23

2

Readings

• You must read the entire chapter and prepare for reading check quizes.– Pp. 697-706– Pp. 706-723– Pp. 723-726

3

A New Economic Order

4

Booming Business, Ailing Agriculture

• Henry Ford– 1927 Model A

– Fordism• Assembly line

processBy 1930 100 corporations controlled ½ the US wealth.

5

Figure 23.1: Economic

Expansion, 1920–1929

Figure 23.3: The Automobile Age: Passenger Cars

Registered in the United States, 1900–1992

7

New Modes of Producing, Managing, and Selling

• Advertisements– Radio– Billboards– Newspaper– Magazine– $2 Billion

8

Literature

• Your Money’s Worth

• Consumer Research Bulletin

• The Man Nobody Knows

9

Struggling Labor Unions in a Business Age

• Unions often smeared with “Communist” label.

• Black excluded by most unions

10

Standpat Politics in a Decade of Change

• Harding’s Cabinet– Henry C. Wallace– Charles Evans Hughes– Andrew Mellon– Herbert Hoover– Harry Daugherty– Albert Fall– Charles Forbes

11

The Evolving Presidency: Scandals and Public-Relations Manipulation

12

Teapot Dome

13

Calvin Coolidge

• Warren Harding

• “Silent Cal”• Wife, “What did the preacher preach on?”

• Coolidge, “Sin”

• Wife, “What did he say about sin?”

• Coolidge, “He was against it!”

14

Silent “Cal”• “The business of America

is business.”

15

Republican Policy Making in a Pro-business Era

• McNary-Haugen Bill

16

Independent Internationalism

• Washington Naval Arms Conference

17

Progressive Stirrings, Democratic Party Divisions

• Sheppard-Towner Act (1921)

• Ku Klux Klan

• Alfred E. Smith

18

Mass Society, Mass Culture

19

Prohibition

Colonel L.B. Musgrove,

Prohibition Party Member

20

Cities, Cars, Consumer Goods

21

Map 23.1: The Election of 1928

22

Figure 23.2: The Urban and Rural Population of the United States, 1900–

2000

Figure 23.4: The African-American Urban Population, 1880–1960 (in millions)

24

Soaring Energy Consumption and Environmental Threats

25

Mass-Produced Entertainment

26

Mass-Produced Entertainment, continued…

27

Celebrity Culture

• Charles Lindbergh

28

Cultural Ferment and Creativity

29

The Jazz Age and Postwar Crisis of Values

• Flappers

30

F. Scott Fitzgerald

31

The New Woman in the 1920’s

32

Alienated Writers

• H.L. Mencken

33