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Introduction The key driving forces of a nation – individual pursuits – standards of success – collective societal goals 3 The dominant life objective in China: Wealth accumulation The dominant social pursuit: The Chinese Dream The Chinese Way, Ding and Xu, 2014 Chapter 20. Life Objectives and the Chinese Dream
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Chapter 20. Life Objectives and the Chinese Dream
Section 4. Needs, Value and Aspiration
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Outline• Introduction• From wealth accumulation as the dominant life objective• Factors contributing to this• To diversified life objectives• The Chinese Dream• Road ahead
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Introduction
• The key driving forces of a nation– individual pursuits – standards of success– collective societal goals
• The dominant life objective in China: Wealth accumulation
• The dominant social pursuit: The Chinese Dream
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Wealth accumulation as the dominant life objective
• A survey (2011) conducted by the ESSEC Business School revealed that:– 51% of American entrepreneurs and top executives thought
that successful people “create and know how to distribute wealth;” entrepreneurs from Great Britain (50%), France (59%), Germany (51%), Brazil (79%), Morocco (83%), and Russia (79%) agreed.
– 79% of Chinese entrepreneurs and top executives responded
that successful people “create and accumulate wealth”.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Wealth accumulation as the dominant life objective
• “If you fail to possess a wealth of RMB 40 million, when you are 40, do not come visit me or reveal that you are my studen… To be poor is equal to disgrace and failure,” a professor at Beijing told his students.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Wealth accumulation as the dominant life objective
• In a survey by Global Times, 60.9% of the interviewees admitted to money-worshipping, and 95.1% think that mammonism is flourishing in China.
• Mammonism has gradually become a mainstream attitude in society. – Success means wealth and vice versa, and power can be
exchanged for wealth in China.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Factors contributing to the dominant role of wealth accumulation
•Business owners used to be the lowest social tier in China class.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Factors contributing to the dominant role of wealth accumulation
But, exactly the opposite is true today. Several factors seem to have contributed to this:• material goods have a strong allure after their long
absence;• wealth has become the most important
measurement index– E.g., spouse selection – Income gap
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Factors contributing to the dominant role of wealth accumulation
• money has become the golden standard;– Social norms: lost faith after cultural revolution – Government’s endorsement: “Being rich is
glorious”
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Factors contributing to the dominant role of wealth accumulation
• “Keeping up with Joneses” mentality• Wealth can provide more stability and
security.̶M E.g., Audi Q7 vs Bike ̶M If we get sick, then?
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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From wealth accumulation to diversified life objectives
• Life objectives are changing, especially among the youth. – A survey by the China Youth Daily confirmed that among
those surveyed, 51.5% held the view that their ideal job is not necessarily one that is superior, but rather one that is well-suited to them.
– E.g., an undergraduate persevering with writing poem for years
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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From wealth accumulation to diversified life objectives
• In a survey of adolescents about individual values, many more respondents said that an individual’s values lie in good morality (67%), contributions to society (58.2%) and talents (56.9%).
• The younger generation wants others to encourage and respect their diverse values and life choices.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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The Chinese Dream• The Chinese Dream:
– a goal to develop a country that is prosperous, powerful and revitalized, – to make the people happy;– a primary objective that will be pursued collectively by the Chinese society in
the coming decades.
• Almost everyone was in favor of this objective, believing it is beyond politics, acceptable to every Chinese citizen, and inspiring.
• But most of the informants could not agree on how the Chinese Dream should be defined.– They are too busy with their accumulation of material wealth for leading a
high-quality life.
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
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Road ahead
• The Chinese are now searching for their own version of a dream.
• We are quite optimistic that Chinese society will gradually accept, and celebrate, that one does not need to be rich to be successful in life!
The Chinese Way, Ding and Xu, 2014Chapter 20. Life Objectives and the Chinese Dream
