Upload
vandan
View
222
Download
8
Embed Size (px)
Citation preview
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Chapter 1 “Introduction to Tourism Marketing”
Chapter 9 “Channels of Tourism Distribution”
Chapter 8 “Policies of Tourism Price”
Chapter 7 “Policies of Tourism Product”
Chapter 6 “Segmentation of Tourism Marketing”
Chapter 5 “Tourist Behavior Modes and Decision-Making Evaluation”
Chapter 4 “Impacted Factors of Tourist Behaviors”
Chapter 3 “Environment of Tourism Marketing”
Chapter 2 “Investigation of Tourism Marketing Survey”
Chapter 11 “Management of Tourism Marketing”
Chapter 10 “Policies of Tourism Marketing”
Chapter 2 “Investigation of Tourism Marketing Survey”
Chapter 4 “Impacted Factors of Tourist Behaviors”
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Objectives
Summaries
Key Concepts
Exercises
Chapter 4:
Impacted Factors of Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Objectives
To learn to analyze the cultural, social, individual and
Psychological impacts of tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Five Hypothesis
H1: to orientate for tourist
behaviors as purpose and objects
H2: to have free choose
for tourist consumers
H3: process for tourist consumers
H4: to impact on tourist
consuming behavior
H5: to induce for tourist consumer
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacted Factors of Tourist Behaviors
Tourist
Behavior
Cultural
factor
Social
factor
Individual
factor
Psychologi
cal factor
culture
sub-culture
Stratum
……
Leisure
Technology
Politics
Nature
Family
Economy
Law
Role
……
Age
Gender
Modes
Occupation
Personality
……
Interest
Motivation
Perception
Decision
……
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Section 1 Impacts of Cultural Factors on
Tourist Behaviors
Impacts of Cultures on
Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Cultural impacts on tourist
habit and behaviors
Cultural impacts on tourist
concepts and criteria
Cultural spread & pervasion
on tourist habit and behaviors
Impacts of Cultures on
Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Cultural Features of
Tourist Behaviors
Immateriality
Habituality
Satisfaction
Communion
Dynamic
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Section 1 Impacts of Cultural Factors on
Tourist Behaviors
Impacts of Cultures on
Tourist Behaviors Impacts of Sub-cultures on
Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of Subcultures on
Tourist Behaviors
Stratum impact on tourist behavior
Folk culture impact on tourist behavior
Religious culture impact on tourist behavior
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Characteristics of American Tourist Behaviors
Of Different Social strata
Social status general social background features of tourist behaviors
Upper
superstratu
m (less than
1%)
Inherit amount of fortune, social famous people with
noble family background, largely endow charity, master
social right, own many housing, best school for children
market for jewelry, antiques, housing and holiday,
referring for others, model by other social status for
their tourist decisions
Lower
supperstram
tum ( about
2%)
Have super capacity and high income or fortune, born in
middle status, positive attitude in public and mass affairs
Own houseboat, swimming poll and auto, including
arriviste, luxury tourist expenditure, display for
others
Upper
middle-level
(12%)
No noble family position and fortune, pay attention to
career, manage thought and fashion culture, professinals,
independent businessman and manager
Often oversea tour, like to join various association,
warm hearted in commonwealth, best market for
high-level housing, clothing, furniture and
electricity
Middle level
(32%)
Middle income white or blue collar workers, living in
urban respectable area and have a noble job, buy
fashionable product
A quarter people have imported auto, mostly pay
attention to tourist fashion, pursue better tourist
products and brand
Labor level
(38%)
Middle income blue collar worker or laboring level people,
relying on relatives and friends, introduction of job
employment, adopt tourist shopping suggestion, seeking
help
Holiday means “ in urban”, outside tour in less than
two hours attractions, apparently gender difference
and bad local custom
Upper
underlayer
(9%)
In poverty without unemployment, not rely on welfare,
lack of education, low income
less tourist chance, try to show autonomic image
cleanly
Lower
under-layer
(7%)
Rely on welfare, apparent in poverty, often in
unemployment, income for most people rely on public
relief or beneficence.
No tour chance, housing, dirty and tough clothing
and property
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of Social Strata on
China’s Inbound Tourist Behaviors
The inbound travelers of
upper super-stratum
The inbound travelers of
lower super-stratum
The inbound travelers of
upper middle level
The inbound travelers of
middle level
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of Social Factors on Tourist Behaviors
Political impact on tourist behavior
Family impact on tourist behavior
Legal impact on tourist behavior
Technique impact on tourist behavior
Natural impact on tourist behavior
Economic impact on tourist behavior
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of families on tourist behaviors
Impact of Family Style
on Tourist Behaviors
Family decision-making styles of
Tourist behaviors
Contents of family tourist decision Decision modes of dominant function
Tourism destination of recreation dominant function by husband
Selection of lodging condition dominant function by husband
Whether travel with children Common impact, decision from one side
Length of traveling holiday Common impact, decision from one side
Date of traveling holiday Common impact, decision from one side
Selection of tourist transportation for family Common impact, decision from one side
Content of recreation activities Common impact, decision from one side
Whether to have tourist holiday Common impact, decision from one side
How much money on tourist holiday Common impact, decision from one side
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of families on tourist behaviors
Impact of Family Style
on Tourist Behaviors
Impact of Family Cycle
on Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Youth divorce without
children
Marriage in
middle-age without
children
divorce in middle-age
without children
Youth
single
Old
single Old
marria
ge
Youth
married
without
children
Youth
married
with
children
Marriage
in middle-
age without
children
Marriage in
middle-age
with
independent
children
Youth
divorce
with child
divorce in
middle-age
without
children
divorce in
middle-age
with
independent
children
Note
repeated cycle
Contemporary Family Life Cycle in Tourism Market
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
The Family Life Cycle (European/North American Model)
Stage Characteristics Tourism Behavior
1. Early
childhood
Entirely dependent on parent or guardian. Classic
sea and sand holidays
Seeking seaside or inland resorts with entertainment
facilities for children
2. Early
teenager
More influence on decision making process but
still dependent on parent
Resort based holidays with nightlife. Also youth
hostels and semi-independent activity holidays.
Group based holidays
3. Young person Young, singles not living at home Holiday taking dependent on time and resources,
therefore wide ranging – “sunlust” to activities. High
on adventure, backpacking and experiences
4. Partnership
stage
Couples living together and busier lifestyles. Time
is a major barrier to travel.
Wide ranging, more short breaks to fit in with dual
careers
5. Family stage
early
Includes single parent or separated partners.
Financial and school constraints are key factors.
Seeking family centred holiday
Key interest in main holidays, or visiting VFR at
other times
6. Family stage
late
Still major constraints regarding education.
Holiday taking patterns breaking up
Mix of holidays and children seeking semi-
independence
7. Empty nest Children leave home and parent or parents Wide ranging but higher prosperity to take more
expensive explorer holidays and second breaks
8. Retired One person or parents retired; income fixed but
time available
Continued search for quality. As age increases
seeking more passive holidays. Old age no longer a
barrier to travel
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of social factors on
Tourist behaviors
Political impact on tourist behavior
Role status impact on tourist behavior
Family impact on tourist behavior
Legal impact on tourist behavior
Technique impact on tourist behavior
Natural impact on tourist behavior
Economic impact on tourist behavior
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Role status impact on
tourist behavior
The person who starts the purchasing process and who
gathers information, i.e. the person in the group who
sees the need to satisfy a desire to travel. Initiator
Influencer The person or persons who express preferences in choice, selection of
information, etc. This can be a group of friends, relatives or a partner.
Decider
The person who has the financial control, and
possibly the authority within a group of people
to make the purchase, for example, the mother in a family.
Buyer The person who actually makes the purchase,
visits the travel agent, and sorts the details.
User The person or persons who consume the service,
i.e. those who actually go on the holiday.
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Roles and Status of Tourist Behaviors
Types of travelers Five apparent activities relating to roles
travelers for sight
seeing
Take photo, buy souvenir, visit attractions, stay in a place temporarily, not to communicate
with local residents
traveler Stay in a place temporarily, taste local meal, visit attractions, take photos, visit some
places in privacy.
holiday traveler Take photos, visit attractions, avoid sociality, buy souvenir, contribution to local economy
luxury traveler Luxury life, care for social status, merry making, communicate with people in equal status,
visit attractions
business traveler Care social status, contribution to local economy, no photos, like to communicate with
colleagues, luxury life
temporarily
migrator
Over language difficulty, communicate with people in common points, not to know and
benefit from local people, un-luxury life
Traveler for
environment
protection
Interesting in own environment, not souvenir, not benefit from local people, to visit places
by oneself, take photos.
Adventure
traveler
To visit some places by oneself, interesting in environment, like to adventure, not souvenir,
explore local society deeply
churchman Not souvenir, seek for life meaning, not luxury life, not merry making, deeply explore
local society
oversea student Taste local meal, not benefit from local people, take photos, deeply explore local society,
body adventure
anthropology Deeply explore local society, to visit some places by oneself, interesting in environment,
not souvenir, take photos
Yuppie traveler Not souvenir, not luxury life, not care social status, not photos, not contribute to economy
international
athelete
Not refuse sociality, not benefit from local areas, explore some places by oneself, to
explore life meaning
foreign journalist Take photos, deeply explore local society, visit attractions, adventure, to explore some
places by oneself
religious
worshiper
To explore life meaning, not luxury life, not care social status, not benefit from local areas,
not souvenir
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Roles and Types of Tourist Behaviors
Standard
classification
Different types of roles for travelers
Geographical
scope
Regional traveler, domestic traveler, international travelers, continent traveler,
global traveler
Fee origin Travelers at own expenditure, travelers at public fee, social traveler, incentive
travelers
Organization
modes
Party traveler, individual traveler, Package traveler,
Enjoyment
degree
Luxury traveler, economic traveler
Traveling
modes
Air traveler, railway traveler, auto traveler, sea traveler
Activity
content
Cultural traveler, holiday traveler, sight seeing traveler, relics traveler, meeting/recuperating
traveler, special traveler
Purpose
belongings
Recreation traveler, business traveler
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of Social Factors on Tourist Behaviors
Political impact on tourist behavior
Leisure impact on tourist behavior
Role status impact on tourist behavior
Family impact on tourist behavior
Legal impact on tourist behavior
Technique impact on tourist behavior
Natural impact on tourist behavior
Economic impact on tourist behavior
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Age & gender impact on tourist behavior
Economy impact on tourist behavior
Occupation impact on tourist behavior
Section 3 Impacts of personal factors on
Tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Economic Situations and Tourist Behaviors
Annual income Features of tourist behavior Asian areas
Low than 1000 US
dollars ·A few tourist expenditure for traveling
China, especialin in village
·village in India
·village in Thailand
1000 -2000 US dollars
begin to eat outside
shopping in some super market
limited traveling
·Sabazior, Shalaoyuezhou in
Malaysia:
Cities outside Bangkok in Thailand
Cities outside Jakarda in Indonisia
2000-3000 US dollars
apparent tourist expenditure
products with larges scopes in super market
buy small automobiles in person
·Economic special areas in Yangtse
river delta, Pearl river delta
urban areas in Malaysia
Bangkok in Thailand
Jakarda in Indonisia
3000-5000 US dollars
·various tourist expenditure such as holiday
and healthy activities
·buying autos with more chances
·Kuala Lumpur in Malaysia
Village in Korea
5000-10000 US dollars
More expenditure in eating outside
·Expenditure on traveling & recreation,
oversea buying luxury products
·investment
Urban areas in Korea
Urban areas in Chinese Taiwan
Upper than 10000 US
dollars
Investment
Tourist luxury products
family tourist recreation
areas in Hong Kong
·Japan
Singapore
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
China’s Inbound Tourist Behaviors of Various
Income Levels
Income types
of travelers
Tourist
cost Lodging request
Tourist
mode
Communicati
on with local
citizens
Evaluation for
destination
Travelers with
high-level
income
high
Luxury, high-
level
establishment &
service
Luxury
package or
business
travel
No
communicatio
n with local
people
Easily
unsatisfied
with service
Travelers with
middle-level
income
middle Middle-level Package or
family tour
Hope to
understand
local areas
preferably
Travelers with
low-level
income
low
Middle-level
without high
service request
Individual or
family tour
mostly
To
communicate
with local
people
preferably
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impact of age and gender by
traveler behavior
Tour mode impact on tourist behavior
Impact of income by traveler behavior
Impact of occupation by traveler behavior
Impacts of personal factors on
Tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Values and Life Styles (VALS) Typology Framework
Rules Orientation
Fulfilleds: These are affluent, home based people from a well educated
background. They have a good understanding of society, are receptive to
change and exhibit a conscious desire for value for money. They are principle
orientated.
Believers: They too are principle orientated but less wealthy than the fulfilleds.
They are more rigid in their purchasing patterns, favor American goods and
prefer established brands. They are pro-establishment and this is reflected' in
their interest in the family, church and local community.
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Values and Life Styles (VALS) typology framework
Status Orientation
Achievers: Work orientation is important within this group but not to the
exclusion of the family. They tend to be conservative in outlook and favour
existing political structures, established brands and like to show off their
ascendancy in society, i.e. they are status orientated.
Strivers: They too are status orientated. They are akin to achievers but do not
have a similar resource base or income. They aim to emulate those who have
more.
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Values and Life Styles (VALS) typology framework
Actions Orientation
Experiencers: They are younger, proactive types who are very social and like physical
exercise. They like to influence their environment. They are inveterate consumers of
fashion items and convenience goods. They are action orientated and try new products
and services.
Makers: They are more self-sufficient than experiencers but still seek to influence their
environments, although attention is focused on the family, work and locality. Unlike,
experiencers they are not much influenced by fashion; they seek primarily functional
goods and services.
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Values and Life Styles (VALS) typology framework
Resources Orientation
Actualizers: This group comprises very high income earners who therefore
have freedom to explore. Image is of paramount importance in the expression
of taste and style. They are receptive to new ideas and products but these will
more often than not reflect the esoteric dimensions of life.
Strugglers: They are opposite to actualizers in that they have a poor resource
base. They have low incomes and stick to tried and tested brands. Without
resource they are not explorers in the marketplace.
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impact of age and gender by
traveler behavior
Personality impact on tourist behavior
Tourist style impact on tourist behavior
Impact of income by traveler behavior
Impact of occupation by traveler behavior
Impacts of personal factors on
Tourist behaviors
Impacts of Personalities
on Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Personalities and Tourist Behaviors
Types of tourist behavior Particularity of personality
Holiday tour Group-happy, worried, tranquil, knowing
domestic tour Radical, independent, tranquil, exciting, sensitive, intelligent,
suspicious
outbound tour Group-happy, bold in action, intelligent, fantasy,
swashbuckling
tour by air Group-happy, worried, bold in action, fantasy
tour by train Group-happy, independent, nervous, suspicious
sight seeing Group-happy, exciting, sensitive, fantasy, self-discipline,
intelligent, knowing
adventure tour Group-happy, independent, bold in action, constant, exciting,
intelligent, eager to do well
winter tour Group-happy, bold in action, swashbuckling
spring tour group-happy
autumn tour tranquil, self-discipline
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impact of age and gender by traveler behavior
Impact of personality by traveler behavior
Impact of tourist mode by traveler behavior
Impact of income by traveler behavior
Impact of occupation by traveler behavior
Impacts of personal factors on
Tourist behaviors
Impacts of personalities
On tourist behaviors
Impacts of characters
On tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Different Behaviors of Introversive and extroversive tourists
Introversive Travelers Extroversive Travelers
Like familiar attractions Like to visit unfamiliar and new attractions with
new discovery and new experience
Like activities in sunshine and relaxation Like to visit legend and unusual attractions
little activities large activities
Like to visit attractions by driving an auto Like to tour by air
Like tourist establishment package Suitable restaurant /food, need unfashionable inn,
not too many attractions
Like familiar atmosphere Like to communicate with people in different
culture and nationality
Like to arrange schedule in in full time Like to have free time in basic tourist activities
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impact of age and gender by
traveler behavior
Impact of personality by traveler behavior
Impact of tourist mode by traveler behavior
Impact of income by traveler behavior
Impact of occupation by traveler behavior
Impacts of Personal Factors on Tourist Behaviors
Impacts of personalities
On tourist behaviors
Impacts of characters
On tourist behaviors
Impacts of natural propensities
On tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Different Natural Propensities
Behavioral Features of Tourists Behavior
Type of Easing Type of Seeking Novelty
like familiar destination Like to visit unfrequented
attractions
like banal tourist activities Like to gain new and happy
experience
like sunshine recreation Like new and unusual scenic spots
little activities large activities
like to visit attractions by automobiles Like to visit attractions by air
like package facility, family style hotel,
tourist store
Normal hotel, not modern restaurant
and stores
Like familiar atmosphere, recreation
activities, little exoticism
like to talk with people in different
culture
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Plog's Typology
Venture-soroeness
Self-confidence
Impassivity
Pleasure Seeking
Plantfulness
Masculinity
Intellectualism
People Orientation
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Psychological Positioning of Tourism Destinations by Tourists
准心理中心型 心理中心型
中间型
准他人中心型 他人中心型
-3 -2 -1 0 +1 +2
拉斯维加斯 康尼岛
弗罗里达 夏威夷
加勒比地区 南太平洋 墨西哥 非洲
中东 中欧 北欧 南欧
日本 美国 内陆 檀香山
Pyschocentrics Allocentrics Midcentrics
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Tourism Typologies
Adventurers
Economizers
Dreamers
Worriers
Indulgers
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impact of age and gender by
traveler behavior
Promotion information impact on
tourist behavior
Travelers’ Preference & destination choose
Interesting impact on tourist behavior
Impact of personality by traveler behavior
Impact of tourist mode by traveler behavior
Impact of income by traveler behavior
Impact of occupation by traveler behavior
Impacts of Personal Factors on Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Models of Tourists’ Behavioral Reaction Levels
modes
paragrap
h AIDA
modes
Impact level
mode
Innovation
adoption
modes
Information
communicati
on modes
Cognition
stage
Emotion
stage
Behavior
stage
notice
interest
action
desire
realize
know
like
prefer
assure
buy
realize
interest
adopt
test
evaluate
show
receive
cognized
reflection
attitude
intent
behavior
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacted Factors of Common Sense in Promotion Information
Informatio
n source codes end-
point
decode 信号
Experience field Experience field
receiver sender
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Section 4 Impacts of psychological factors on
Tourist behaviors
Impacts of Motivations on
Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Motivation
Theories
Motivation Theory of Florida
Motivation Theory of Maslow
Huzberg Double Motivation Theory
Other Motivation Theories
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Motivation Theory of Maslow
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Differentiation of
Tourist
Motivations
Action Interest Concept
Work family member oneself
Hobby family social problem
Social Activity work politics
Taking a holiday community commerce
Amusement amusement economy
Club activities fashion education
Community activity food product
Shopping media future
Sport achievement culture
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Classification of
Tourist motivations
Classification of
Tourist behavioral
motivations
Diversity of
Tourist motivations
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Diversity of
Tourist
motivations
Perfect
Psychological
Various
Complicate
Consistent
Adventurous
Exploring
Intellect
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of psychological factors on
Tourist behaviors
Impacts of motivations on
Tourist behaviors
Impacts of perceptions on
Tourist behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of perceptions on
tourist behaviors
The process
of perception
Selected
Notice
Selected
Memory
Selected
Distortion
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of perceptions on
tourist behaviors
The process of
perceptions
Perceptions and
Tourism requirements
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Perceptions &
Tourism requirements
Perception of Recreational Service
by travelers
Perception of Distance
by travelers
Perception of Transportation
by travelers
Perception of Destination
by travelers
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Perceptions of Distance
by Tourists
Obstacle
Of
Distance
Difference
Of
Space
Incentive
Of
Distance
Relativity
Of
Perceived
Distance
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Destination Perception of China by Inbound Travelers
Tourist expectation Tha
ilan
d
Malaysi
a
Indones
ia
Australi
a
Jap
an
Mexic
o
Cana
da
US
A
Germa
ny
Fra
nce
To experience cultural/life
modes
一 十 士 一 士 一 十 十 十 干
To visit historic relics 十 十 十 十 十 十 十 十 十 十
To enjoy natural attraction 十 十 十 十 十 十 十 十 十 十
To pursue suitable weather 士 一 一 一 一 一 一 干 一 一
to buy extract tourist souvenir 十 十 一 一 十 十 十 十 干 士
To taste delicious food 十 十 十 十 士 十 十 十 干 十
to enjoy comfortable
establishment
十 一 一 一 一 十 干 干 一 一
To increase social/cultural
knowledge
干 十 一 干 干 一 干 干 干 干
Cheap tourist expenditure 一 一 一 一 一 一 一 一 一 一
to join winter activity 一 一 一 一 一 一 一 一 一 一
To join recreation activity 一 一 一 一 一 一 一 一 一 一
To see meaningful person 士 十 一 干 一 一 干 干 干 十
To visit modern achievement 十 十 一 一 一 干 干 干 干 干
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Perceptual Mapping:
Attribute Importance Versus Perception
- Canada
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of perceptions on
Tourist behaviors
Process of
Perceptions
Perceptions and
Tourism Requirements
Study
Faith & Attitude
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Impacts of cultural factors on
Tourist behaviors
Impacts of social factors on
Tourist behaviors
Impacts of personal factors on
Tourist behaviors
Impacts of psychological factors on
Tourist behaviors
Summaries
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China
Key Concepts
Impacted Factors of Tourist Behaviors
“Tourism Marketing Management”, Chapter 4 “Impacted Factors of Tourist Behaviors”
Department of Tourism, Fudan University, Shanghai, China