Chapter 2 Envirotest Presentation

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    Envirotest Systems Corporation

    Envirotest 2 (McDonalds 2):

    Brianna Jordan, Chris Kelly, TriciaKoch, Tanner Lovick

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    IntroductionFramework for the Analysis of Nonmarket Issues (Figure 2-5)Market and Nonmarket StrategiesCompetitive Advantages

    Nonmarket Strategy and Control of Opportunities (Figure 2-2)

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    Market StrategiesFocus on vehicle testing programs

    Emphasized customer convenience anduser-friendlinessFormed alliances for biddingInvesting in leading-edge technologiesand R&D

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    Nonmarket StrategiesKnowledge of government in its threerolesSensitivity to the concerns of interestgroups and the publicReputation of dealing effectively withpublic concerns

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    Competitive AdvantagesExperience

    Largest and most well-knownVarious market capabilitiesVarious non-market capabilities

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    Nonmarket Strategy & Control

    of Opportunities (Figure 2-2)Important of nonmarket strategies

    Strong government control over opportunitiesCant even enter a state unless the statewants it

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    ConclusionEnvirotest synergized its market andnonmarket strategies to create asuccessful industryQuestions?