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Chapter 1 : BusinessIntelligence Overview . !"#$%&'
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Evaluation
30 %
40 % 10 %// 20 %
100%
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(un)a*entalC+ncepts,-+u cant *anage what /+ucant *easure 0 -+u cant*easure what /+u cant)escrie234%567%6%89%;?@A>4%
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L9N?=%PN6Q4W%"'D!7#"L"4@X
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46R>4%96N6!7%?U6%5@A>4A=4N%4V'5?7%5LPN6N7%%;"!?'6A!
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Business Intelligence SR"5 Software !""#$%&"'#"&("&)*!")+$"
Software & BI ,)-( DSS(Decision Support Syste!" #$& (#nline nalytical&rocessing! " ()- $,
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De'nition BusinessIntelligence )Business Intelligence (BI! isfun*aentally a+out provi*ing +usinesspeople wit, t,e inforation an* tools
t,ey nee* to a-e +ot, operational an*strategic +usiness *ecision.
(=%@$%EY=;7%?P%MW#%4LV'R['\%'$%S;"N6D#"4SR>?6R@A>'
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9
BI L"=9 4 ?STL"=9BI SR4@6=%? U @A>L"=98%L?6R!7%? U \%'N6LD=6=%L"Y=!TP?%'%'!7%?UD#"=6EA=%!7%? U
)ata wareh+use 34LV'D#7?N6Fusiness anal/tics 3=#7Y64SR>?6R@A>P$%4''=% S%%3*iningF D#"4S%"TN6' )ata wareh+useFusiness per]+r*ance *anage*ent 3B^_F 3P*+nit+r D#" 4S%"TL"@E %Fuser inter]ace 37'N?Z&P9=%F
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10
BI coponents an*
rc,itecture
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>?@A>Z&9%!?=% SR right in]+r*ati+n at the rightti*e an) in the right place &L"P'TN?=%P BInal/tical pplicati+n ' bale 11.1cders+n 3ffF5D?8? *a+r enejts 4%5
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bh+*s+n 3ffF 5D?8? *a+r enejts 4%5
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13
BI" Data" an* t,eare,ouse
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nal/ticsSR =%4S%"T4P?@%X%!T''
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15
nalytics in EapleP4LV'4@S'SD#"4SR>?6R4R>@$%=%4S%"TN
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-""#--&-'#"&("
6AZ&P#%=#7Y6@A>%6%85
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1Business Scorecar*
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-)&("Scorecar*Scorecar* -")&"+$!'#")#&!
Scorecar* -"&""#$$&+$&.)!&"
)+ " %"#)& Scorecar* "#))!*
*!"$%&")"*&("*!"#-"
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"##
& Scorecar*
!(("! % &I 5 ey &erforance In*icator
&I6 &&!-)"
&I6
&' % $,*"!! '-/ )-/ '-+,0-/ -"
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2Das,+oar*
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-)&(" Das,+oar*
#$&"'#"-!)&"#")%''!(
Das,+oar* #&"'#"&("-
"#!1$ Scorecar*%% Das,+oar* )"#!Scorecar* !"&"'#"&(""#)2)")*!"!
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3 7eport
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37eport
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-)&(" 7eport))'#"&("&"*!" (Static 7eport! * *&("*-"
33&(" -"!&%-"- !"!
!(*,oc 7eport!
))*!"# &"-
"#)!!) $"#"-"
)!! transaction / %-"#&(
/
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4!8usto pplication Integratepplication &("!$&) !"Business Intelligence !$"*#"&("#(
$*!" $ist (%)"$-!!#4%"#""
$)(%*!""#)&"#"!!#"##""/
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( 8usto pplication Integrate
*-"*!")&("
)*!"/)-pplication
( 8usto pplication ))!-"#" Supplier -"
8usto pplication &(")'#"&("&)$"#
$&)*!"(!)"
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9! nalytic pplication
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-) nalytic pplication
&"!-")"44"""#
)2)"#")$#
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( nalytic pplication"#)*&("*!"
)"#*!"!*-""#44"
*!" nalytic pplication )*&("*!"$
nalytic pplication )*!""#*!"*"!nalytic pplication )"#*!"
)+$ -&("*%/
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- BI :raewor- !" S;$ Server 2009
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)Business Intelligence!"#)-/
"# BI -"-"
BI '#"&("
BI &"'#"&(")"""# ! )$"#BI ) Data are,ouse Data
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=ision :or BusinessIntelligence
!"#$!% &'%
#(!)*(
)Iprove organi>ations +y provi*ing accurate
+usiness insig,ts to all eployees lea*ing to+etter" faster "ore relevant *ecision .
Integrate* platfors an* applicationsIntegrate* platfors an* applications
Secure an* personali>e*" colla+orativeSecure an* personali>e*" colla+orative 8ost e?ective an* copre,ensive8ost e?ective an* copre,ensive
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3! 1
1 ! (Business Intelligence!"!# !$#%&'#
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