Chapter 18: Presentation of Information

(Unit 3 – Marketing)

What you will learn:•Different ways of presenting data

gathered

•Analyse and interpret research data shown in different formats

•Draw simple conclusions from data

Types of Presentations•Table/ Tally chart

•Bar Chart

•Pie Chart

•Line Graph

•Pictogram

Table/ Tally chart•Data in original form

•Raw data

•Brief data

•Sufficient

•In order

Bar Chart•Eye-catching

•Easily understood

•Information can be seen in a more meaningful way

Pictogram• Shows data in similar

ways

• Uses symbol for the item

• A key must be included

• Effective if data is simple

Not usually used if:- Data is a lot- Odd numbers

Pie Chart•Use to show proportion of the total figure•Each slide represents particular

component’s contribution

Line Graph

•Shows relations between two variables

•Can be drawn as a straight line or a curve line

Alternative ways of presenting• Tables: useful

when interviewing

• Photographs: attractive, supports what you are saying

• Maps: presents information, shows location

• Diagrams: simplify information