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7/28/2019 Chapter 13-Communicating Across Cultures
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13-1 McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved
Chapter 13Communicating Across
Cultures
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13-2 McGraw-Hill/Irwin 2009 The McGraw-Hill Companies, All Rights Reserved
Culture
Shapes values, priorities, andpractices
Modern business requires dealingwith other cultures
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Successful Intercultural Communicator
Aware of ones preferred values Flexible and open to change
Sensitive to verbal and nonverbalbehavior
Aware of values, beliefs, and
practices in other culturesSensitive to differences amongindividuals within a culture
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Importance of Global Business
Exports are essential toIndividual businesses
Countrys economy Many companies depend on vendors whoare located in other countries
Managers often find they needinternational experience for top-level jobs
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Sources of Workplace DiversityGender Race and ethnicityRegional and national originSocial classReligion
AgeSexual orientationPhysical ability
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High-Context and Low-Context Cultures
High-Context Low-Context
Relationships Infer informationfrom social
relationships
Rely little onrelationships
Information Convey littleexplicitly
Spell out mostinformation
Politeness Indirect Direct
Agreements Value oral Value written
Signs Rely heavily onnonverbal signs
Rely heavily onwritten signs
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Values, Beliefs & Practices
Often unconscious Affect response to people and situations
Different cultures have different views of FairnessCompetition
SuccessSocial status
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Nonverbal Communication
Communication withoutwordsSignals such as smilesand gesturesCan be misinterpretedas easily as wordsImportant to beconscious of signalssent and received
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Time
Monochronic culturePeople focus on clock
Plan their time; avoid wasting it
Polychronic culture
People focus on relationshipsDisregard clocks and planners X
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Other Nonverbal Symbols
Hair Clothing
ColorsHeight
Age
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Oral Communication
Understatement andexaggeration
ComplimentsVoice qualities
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Voice Qualities: Tone & Pitch
Tone rising and falling that tellswhether group of words is statementor question
Pitch lowness or highness of sounds
More believable than actual words
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Voice Qualities: Stress
Stress emphasis given to oneor more words
Volume measure of loudnessor softness
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Writing to International Audiences
Write in English unless fluent inaudiences language
Buffer negative messages; makerequests indirectRe-think audience benefits
Allow extra response time
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Learning about International BusinessCommunication
Beyond a set of rulesInternational business
practices are constantlyevolving/changingSeek out and talk to people
from other backgroundsEnhance understanding of multiple perspectives