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Chapter 12: Conclusion Growth trajectories with integrated Business GIS
Getting to Know ESRI Business AnalystFred L. Miller, PhD
Murray State University
Growth trajectories with integrated business GIS
This presentation covers two business GIS growth strategies.
Strategy 1: Leveraging the resources of the current Business Analyst suite
Strategy 2: Growth trajectories beyond current Business Analyst
applications
Leveraging the resources of the current Business Analyst suite
Current tools in current operations
New tools in current operations
Current tools in new operations
New tools in new operations
Current BAApplications
Leveraging the resources of the current Business Analyst suite
Increase the use of Business Analyst by expanding: Current tools in current operations
geographic growth, market penetration, product line expansion
Current tools in new operationsadvanced Huff model, new profiles, refine sales territories
New tools in current operationsdirect marketing, profiling and prospecting
New tools in new operationsserver technologies, e-commerce, data integration
Growth trajectories beyond current Business Analyst applications
Specialized GIS applications
New BA applications
Enterprise GIS
Growth trajectories beyond current Business Analyst applications
Expand beyond Business Analyst by implementing: New Business Analyst applications
Business continuity planningSustainability assessment and reporting
Specialized business GISadvanced vehicle routing systemsfacilities management
Enterprise GISintegration with ERP and/or CRM systemsenhanced business Intelligence system
A comprehensive map for business GIS growth
Specialized GIS applications
New BA applications
Enterprise GIS
Current tools in current operations
New tools in current operations
Current tools in new operations
New tools in new operations
Current BAapplications
Comprehensive business GIS growth
When integrated, these strategies maximize the return of the business GIS investment by:
Leveraging existing capabilities to the fullest Guiding enterprise growth with spatial intelligence Integrating business GIS with enterprise IT systems Enabling enterprise growth in Web 2.0, GeoWeb, and e-
commerce technologies
Chapter 12: Conclusion Growth trajectories with integrated Business GIS
Getting to Know ESRI Business AnalystFred L. Miller, PhD
Murray State University